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What makes a great
               g
 retail experience?
The Code of Compelling Retail Experience
   states that the Customers experience i
           h h C                    i     is
determined the Retailer’s ability to deliver on
               4 key Attributes.
Offer U i
Off a Unique and Authentic C l
                 d A h i Culture
          Feel Comfortable
             Be Current
  Bring the Customer into The Club
         h C               h Cl b
The Code of Compelling Retail Experience
  creates a lasting impression with your
                 customers.
Become part of the Customers Identity
    Make h
    M k the customer want M  More
  Create a Buzz about the Experience
What makes a great
               g
 retail experience?
Conceptual
Development
D l         t
  Example
       p
copyright RLWdesign 2011
Def: rapt
adj.
  j
1. Deeply moved or delighted, enraptured.
2. Deeply moved, engrossed.




               copyright RLWdesign 2011
The runway, assembled from slabs of book matched marble, leads to an oversized Jeff Koons inspired Grand Truck.

Introducing the client to display tables of minimalist design, a spacious showroom, crowned by a woven ceiling that represents Collaboration.



At (rapt) designer collections are interwoven with each other to create a one of a kind fashion statement for the career oriented Bayview Village
                                                                     Shopper.



                                  The footprint is 25 feet wide by 80 feet deep for a total of 2000 square feet.

                                           The estimated construction cost is $300 per square foot
                                                                                              foot.


                                                               copyright RLWdesign 2011
The fitting rooms are 6 feet wide by 9 feet deep and are designed to be the best fitting rooms in the world and were inspired by contemporary
                         Manhattan interior design; every aspect of exemplary convenience and service is available.



                                The perfect location to settle into and relax with the (rapt) signature beverage,

        each fitting room is has seating for 2, a side table, wood floor, contemporary Tibetan rug, perfect lighting, door bell, call bell,

                           and a table with a selection of items to help you freshen up after a busy fitting session.



                                         The washroom is similarly designed and discreetly available
                                                                                           available.


                                                               copyright RLWdesign 2011
The (rapt) ribbon is central to the theme and is inspired by the Ingo Maurer ribbon shown here.

                    It represents passion , softness, detail, and (rapt)ure.

                                      copyright RLWdesign 2011
( p)
(rapt)
copyright RLWdesign 2011
Trunks are an outward sign of an individuals place and style.
They inspire the viewer to consider and imagine what might be inside; something special?




                                  copyright RLWdesign 2011
( p)
(rapt)
copyright RLWdesign 2011
(rapt) is contemporary and the transaction will be contemporary too
                                                                                  too.

The (rapt) app connects thousands of like minded users to assist the client in selecting the perfect item.

There is no obvious POS area, most transactions will take place in situ where the look was assembled.


                                            copyright RLWdesign 2011
( p)
(rapt)
copyright RLWdesign 2011
( p)
(rapt)
copyright RLWdesign 2011
A wide and tall expanse of glass ensures that (rapt) is has is open to view from the mall
                                                                                         mall.

The unique use of coloured glass panels gives the impression of looking through a coloured lens.

                                  It says Stylish and Confident.
                                       y    y


                                        copyright RLWdesign 2011
( p)
(rapt)
copyright RLWdesign 2011
Installation Sh t
I t ll ti Shots
Bousada
the art of flooring
Blur Eyewear
Bl E
  ARE 2009
   Award Winner
Credit V ll H it l
C dit Valley Hospital
       Gift Shop
               p
    Gift In Kind Public Service
Hydropool
    d     l
Corporate Showroom
 & Training Centre
Wolverine
Square One SC
Designers Optical
   Oakville Ontario
Seen Vision Care
     Yorkdale
Meet RLWdesign 20122011
Meet RLWdesign 20122011
Meet RLWdesign 20122011
Meet RLWdesign 20122011

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Meet RLWdesign 20122011

  • 1.
  • 2.
  • 3. What makes a great g retail experience?
  • 4. The Code of Compelling Retail Experience states that the Customers experience i h h C i is determined the Retailer’s ability to deliver on 4 key Attributes.
  • 5. Offer U i Off a Unique and Authentic C l d A h i Culture Feel Comfortable Be Current Bring the Customer into The Club h C h Cl b
  • 6. The Code of Compelling Retail Experience creates a lasting impression with your customers.
  • 7. Become part of the Customers Identity Make h M k the customer want M More Create a Buzz about the Experience
  • 8. What makes a great g retail experience?
  • 11. Def: rapt adj. j 1. Deeply moved or delighted, enraptured. 2. Deeply moved, engrossed. copyright RLWdesign 2011
  • 12. The runway, assembled from slabs of book matched marble, leads to an oversized Jeff Koons inspired Grand Truck. Introducing the client to display tables of minimalist design, a spacious showroom, crowned by a woven ceiling that represents Collaboration. At (rapt) designer collections are interwoven with each other to create a one of a kind fashion statement for the career oriented Bayview Village Shopper. The footprint is 25 feet wide by 80 feet deep for a total of 2000 square feet. The estimated construction cost is $300 per square foot foot. copyright RLWdesign 2011
  • 13. The fitting rooms are 6 feet wide by 9 feet deep and are designed to be the best fitting rooms in the world and were inspired by contemporary Manhattan interior design; every aspect of exemplary convenience and service is available. The perfect location to settle into and relax with the (rapt) signature beverage, each fitting room is has seating for 2, a side table, wood floor, contemporary Tibetan rug, perfect lighting, door bell, call bell, and a table with a selection of items to help you freshen up after a busy fitting session. The washroom is similarly designed and discreetly available available. copyright RLWdesign 2011
  • 14. The (rapt) ribbon is central to the theme and is inspired by the Ingo Maurer ribbon shown here. It represents passion , softness, detail, and (rapt)ure. copyright RLWdesign 2011
  • 16. Trunks are an outward sign of an individuals place and style. They inspire the viewer to consider and imagine what might be inside; something special? copyright RLWdesign 2011
  • 18. (rapt) is contemporary and the transaction will be contemporary too too. The (rapt) app connects thousands of like minded users to assist the client in selecting the perfect item. There is no obvious POS area, most transactions will take place in situ where the look was assembled. copyright RLWdesign 2011
  • 21. A wide and tall expanse of glass ensures that (rapt) is has is open to view from the mall mall. The unique use of coloured glass panels gives the impression of looking through a coloured lens. It says Stylish and Confident. y y copyright RLWdesign 2011
  • 23. Installation Sh t I t ll ti Shots
  • 24. Bousada the art of flooring
  • 25.
  • 26.
  • 27.
  • 28. Blur Eyewear Bl E ARE 2009 Award Winner
  • 29.
  • 30.
  • 31.
  • 32. Credit V ll H it l C dit Valley Hospital Gift Shop p Gift In Kind Public Service
  • 33.
  • 34.
  • 35.
  • 36. Hydropool d l Corporate Showroom & Training Centre
  • 37.
  • 38.
  • 39.
  • 40.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. Designers Optical Oakville Ontario
  • 47.
  • 48.
  • 49.
  • 50. Seen Vision Care Yorkdale