SlideShare a Scribd company logo
#mpg13
noordende
oranje.
Bron: twitter.com
Bron: verserclame.nl
ton van ‘t noordende
==
Connecting leading brands with influential people.
why?
how?
past / present / future
why?
social media. aanjager.
Bron: my friends @ SNTMNT - sntmnt.com
twitter.
tv ratings.
Bron:The Nielsen Company 20.03.2013
Bron:“Tweets for sales: Gaming” study, Deloitte LLP, UK, 2013
how?
RElevantieRELEVANTIE
BEREIK
IMPACT
CONTEXT
TIJD
the magic ingredients
relevantie.
bereik
impact
context
past
3
present
“92% vertrouwt Friends & Family”
Bron:The Nielsen Global Trust in Advertising Survey, april 2012
OWNED
PAID
EARNED
Van gelikt & geregiseerd naar..
future
“Slechts 10% vertrouwt Friends & Family”
the next disrupters have yet
to be decided.
big data.
predictive analytics.
noordende

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