This document discusses product valorization within creative industries. It notes that valorization means value plus impact. It describes romantic and economic perspectives on value, and develops a model that is more realistic and accounts for the special dynamics of creative industries. The document also references an online database of over 100 e-culture projects and products as a case study. It defines e-culture as cultural and artistic developments within new media and ICT that have a clear social impact. Finally, it states that the central question is how to create a toolkit to evaluate the value of e-culture projects and products while accounting for the unique characteristics of the e-culture sector.