The document outlines an agenda for a half-day media training workshop that teaches participants how to effectively work with news media. The workshop covers understanding media outlets, conducting interviews, delivering messages, dealing with the media as both a spokesperson and non-spokesperson, and techniques for broadcast interviews and communicating during a crisis. Participants will conduct three rounds of on-camera interviews and receive feedback and critique. The training is offered at least weekly in Houston, Texas and participants can register by calling or emailing the contact provided.

1. Working with the News Media
Learn how to effectively work with the news media and gain valuable hands-on
experience in conducting interviews. Highlights of Kimberly Public Affairs’ half-day, in-
studio media training:
AGENDA
Understanding the news media
Unique factors of media outlets
Interview/presentation techniques
Know your rights and responsibilities
Delivering messages effectively
Round 1 of on-camera interviews /review and critique
Dealing with the media when you’re not a spokesperson
Round 2 of on-camera interviews dealing with deflection
More Pointers
Reporter techniques
Do’s and don’ts
Broadcast interviews
Communicating in a crisis
Round 3 of on-camera interviews /review and critique
LOCATION
Two Riverway, Suite 325
Houston, TX 77056
SCHEDULE AND REGISTRATION
Each media training session is four hours and maximum class size is six.
Training sessions are available at least one morning and one afternoon per week.
To register, call Paige Donnell at 713.328.5151 or email
pdonnell@kimberlypublicaffairs.com.
www.kimberlypublicaffairs.com