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The document provides tips for maximizing the impact of messages when speaking professionally. It recommends cracking the C.O.D.E. of relevant, subordinate, visible, and pictorial content; using compelling material; editing ruthlessly; talking to the audience; and standing still when wanting listeners to focus on media. The overall goal is to plan to win and maximize the message's impact.
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Media Support
- 2. Crack the C.O.D.E. ™ 2010 Professionally Speaking. All rights reserved. No reproduction without permission.
- 3. Media Support 2010 Professionally Speaking. All rights reserved. No reproduction without permission.
- 5. Glance & Grab 2010 Professionally Speaking. All rights reserved. No reproduction without permission.
- 7. Victory! 2010 Professionally Speaking. All rights reserved. No reproduction without permission.
- 8. Vietnam Memorial 2010 Professionally Speaking. All rights reserved. No reproduction without permission.
- 10. Putting it all together 2010 Professionally Speaking. All rights reserved. No reproduction without permission.