The document discusses the advantages of hosting media streaming services on Amazon Web Services (AWS), emphasizing its scalability, flexibility, and cost-effectiveness. It outlines challenges in media streaming, such as device compatibility and content delivery, and suggests best practices for optimizing viewer experience and operational efficiency. Additionally, it highlights AWS's native services, security measures, and offers real-world case studies to illustrate the benefits of using AWS for media streaming.

1. Media Streaming
On Demand and Live Streaming
Amazon Web Services
Arpit Ahuja, Principal Consultant
arpit.ahuja@progressive.in

2. Why to host your website on AWS
Media Streaming on AWS
Scalable Flexible
Low
Cost
Stable

3. About Amazon Web Services
• World’s leading Cloud Computing Platform
• Collection of Remote Computing Services (Web Services)
• Powered by Amazon.com – World’s leading Ecommerce Portal
• Currently have Data Centers in 10 Geographic locations
• Multiple Availability Zones in each region
• Edge locations for content distribution in many other geographies
• Have done 42 Price Reductions in the last 8 years (Launched in 2006)

4. Challenges in Media Streaming
• Many Devices
• Many Codecs
• Many Protocols
• Supports only HLSiOS
• Devices are vendor specificAndroid
• Supports only smooth streamingWindows Phone

5. Multiple Transcodes
Multiple Codecs
MP3, MPEG, MPEG-4, VOB, MOV,
FLV, THEORA, MP4, WMV
Screen Sizes
Laptops, Tablets, Mobiles
Asset Library

6. Players and Security Models
Native Media players 3rd Party Media Players
DRM-ed Content Tokenized Security
VS
VS

7. Actions to be taken
• Viewer Experience
• Operational Excellence
• Business Impact
Monitor
• Devices that needs optimization
• Best Delivery Networks
• Viewer Trends
Identify
• Suboptimal Viewer Experience
• Turnaround Times
• Operational Costs
Reduce

8. Encode for similarity among devices
Device Video Compression Audio Compression Quality Level Delivery Protocol
iOS H.264 AAC SD(low), SD(high), HD HLS
Android H.264 AAC SD(low), SD(high), HD HLS*
Windows Phone H.264 AAC SD(low), SD(high), HD Smooth Streaming
Desktop H.264 AAC SD(low), SD(high), HD HLS/Smooth
Streaming

9. Best Practices
• Avoid Storage Duplication – Keep a central location with backup
• Pick the right Content Delivery Network
• Global Reach
• High Performance
• Streaming Context Aware
• Access logs for customer insight
• Security of Assets
• Measure viewer experience

10. Why use AWS
• Native Services (S3, Elastic Transcoder, Cloudfront, EC2)
• Partner solutions in AWS MarketplaceEcosystem
• Pay as You GO
• Capacity when you need it
• Global Footprint
Cost Effective
• MPAA Security Best PracticesMedia Specific

11. AWS Media Streaming Case Study

12. AWS Webcast Case Study

13. Amazon Elastic Transcoder
• Amazon Elastic Transcoder is media transcoding in the cloud that
converts (or “transcode”) media files from their source format into
versions that will playback on devices like smartphones, tablets and
PCs.
• Easy to use
• Eastically Scalable
• Cost Effective
• Managed
• Secure
• Seamless Delivery
• Complete Integration

14. AWS Storage - S3 and Glacier
• S3
• Object Storage available through a URL
• 99.999999999% availability
• Stores objects like Images, Videos, Files, Binaries, Snapshots
• Glacier
• Archival Storage for Backup
• Much cheaper than regular object storage
• 4-6 hours retrieval time

15. Streaming Architecture

16. Cost Examples
Component Unit Cost (varies with region)
S3 1 GB / Month $ 0.03 / GB per Month
Media Streaming 1 GB $ 0.25 / GB
EC2 (Virtual Server) Linux with 15 GB RAM $ 286.95 / Month

17. Capabilities
• AWS is a flexible cloud computing solution. You can use whatever
platform you like. AWS even provides SDKs for many popular
platforms like Java, Ruby, PHP, Node.js, .Net, and more.

18. Use Your Favorite Tools
• Your content management system (CMS) may be the core of your
website. No matter which system you choose; it can run on AWS

19. Many of the world’s biggest sites uses AWS