Sony was founded in 1946 in post-war Japan by Masaru Ibuka and Akio Morita. They first created magnetic tape recorders. Sony has expanded into various industries through both vertical and horizontal integration. It has sister companies in entertainment, music, pictures, and finance that it either fully owns or has partnerships in. This expansion has allowed Sony to have a hand in lucrative markets like gaming, film, television, mobile phones and music.

1. SONY
By Chris and Ash (But you knew that you cheeky chimps)

2. BACKGROUND
 Mr Sony is actually two people Masaru Ibuka was an engineer and
Akio Morita a physicist, they created the company in 1946 in post war
Japan. They first created some magnetic tape recorder, which is nice.

3. Sister Companies
Vertical Integration

4. SONY ENTERTAINMENT
 Clever buggers make their own consoles AND create, develop and
distribute their own games.
 To compete with American giants Microsoft, sony created a new
system, procesor and software to compete.
 So they have their hand in the “Pie” that is the lucrative gaming world.
 They make dell, acer apparently, which is more fingers in the
proverbial pie

5. SONY PICTURES
 A sister company of Sony which produces and
distributes television shows and films. Although
part of the Japanese Sony it is based in California.

6. SONY ERICSON
 This is a mobile phone creator (Apparently). It has another finger
in the pie.
 It is the alliance between Sony Ericson.
 This is an example of vertical marketing.
 This is an example of a convergence

7. SONY MUSIC
 Sister company of Sony which makes it vertical integration.
 Below are some of Sony Music’s flagship labels, this is an example
of horizontal integration.
 They created the sony walkman. Crating a famous company
craetion and getting recognition and brand image.

8. SONY FINANCE
 Owns and oversees the operation of Sony Life Insurance, Sony
Assurance, Sony Bank and Sony Bank Securities.
 I suppose that taking a “piece of pie” on each buissness is an
example of vertical integration but I’m not sure to be honest. Sorry
dudes.

9. FUN FACTS
. The company name comes from the Latin word sonus (which means
sound).
. In 2000, Sony created a fake movie critic who gave favorable reviews
to all films released by Sony subsidiary Columbia Pictures!
They also make Play Station, stopping a multi-billion pound Microsoft
monopoly.