Based on a survey of 16 people: 1) KRUSH magazine scored highest in name recognition with 41 points, followed by Phase with 46 points and Hype with 51 points. 2) The K Mag cover scored highest with 70 points in terms of preference. 3) Black, orange, and white were the three most associated colors with an electronic music magazine, each scoring over 5 points.

1. AS Media Research. Sample size: 16
How old are you? (average)
17.5
Rate the following magazine names 0 – 5 (max 80)
KRUSH – 41
Phase – 46
Hype – 51
Clutch – 30
Deviant – 57
Atmosfear – 15
Rate the following magazine covers 1 -5 (max 80)
K Mag – 70
NME – 52
RWD – 63
Dubstep – 47
Which of the following artists would you enjoy reading an article about?
Only those over 5 points listed
Skream, Borgore, zedsdead, caspa, chase and status
Clik Clik, Innasekt, Koan sound, modestep, rusko, flux pavilion.

2. Sample size: 16
Which THREE colours would you associate with a electronic music magazine? Colours over 5 points
Orange, Black, white, Blue, yellow, gray.
How often do you purchase magazines?
Never – 0
Weekly – 3
Fortnightly – 12
Monthly – 1
What is the main reason you buy magazines?
Upcoming artists
Freebies
Gig dates
On a double page spread what would you prefer to see?
Picture across two pages with surrounding text – 2
Text on both pages separated by a series of images - 1
Pictures on full page with text on the other - 13