1. Statistics:
Male – 63%
Female – 37%
Age group – 16-24
ABC1 – 47%
Typical reader
My audience:
James:
They like listening to music
regularly; they enjoy going out
and socialising. Some of them
enjoy doing sports and keeping
fit. The types of bands they like
are Kings of Leon, The
20 years old. Male.
He enjoys listening to artists such as
Arctic Monkeys, Red Hot Chili
Peppers, Kings of Leon.
He often reads NME magazine so
would be interested in Pulse
magazine.
“I’m looking forward to reading
Pulse magazine”
“seems like it’s going to be
interesting, I am really excited”
Wombats, The Killers etc.