The document discusses different types of TV advertisements, including print advertising, outdoor advertising, and broadcast advertising delivered through television, radio, and the internet. It also mentions sponsorship and how TV ads can be used for car campaigns, with sponsorship promoting new car products and pop-up ads featuring cars incorporating handcuffs.
The document discusses how the media product challenges and develops conventions of real media texts like advertisements. It uses techniques from car advertisements but looks specifically at how conventions differ, such as faster editing and more cuts. Shots are chosen deliberately and the voiceover develops conventions to be upbeat and grab attention. While some conventions are followed, like situations showing a car's versatility, others are challenged, like only using one situation. Elements from other ad types, like a list from food ads, are incorporated. An upbeat soundtrack also challenges conventions. TV sponsorships typically relate the product to the program, but the response challenges this by keeping the car's message consistent across all texts.
The document discusses how the media product uses, develops, and challenges conventions of real media products. It analyzes elements across various media texts that take on conventions from real media, such as editing techniques and shot types commonly used in advertisements. The document discusses how the media product follows many conventions of advertising, such as the choice and sequencing of shots used. It also explores how some conventions were challenged, such as using a non-diegetic soundtrack to create a more upbeat pace than traditional car advertisements.
The document discusses how the creator's media product uses and is influenced by conventions from real magazines. Specifically:
1) The creator used Top of the Pops magazine as a template for layout, features, and design elements to make their magazine seem more realistic and appeal to its target audience of young females.
2) Elements like numbered "sell lines", fonts, colors, and interview introductions were directly inspired by Top of the Pops magazine.
3) Conventions like boxed article listings, consistent color schemes, and pull quotes were adopted from Top of the Pops and other magazines to structure information clearly and tie the magazine together visually.
The document provides feedback from an audience on the effectiveness of combining main and ancillary texts in a media product. The author learned that maintaining consistency across texts through techniques like similar shot selection, pacing of editing, lighting, and narrative structure helped create a cohesive campaign. Audience feedback confirmed the texts worked well together and continuity was noticeable. The author aims to gather broader audience feedback to better understand different target markets.
The document provides feedback from an audience on the media producer's car advertisement campaign. The feedback addresses how effectively the producer combined the main advertisement with ancillary texts like TV sponsorships and radio ads. The producer learned that the audience felt the texts had good continuity and synergy due to consistent shots, editing pace, lighting, and narrative style across all pieces. Logo placement and text styling also helped tie the elements together as a cohesive campaign. The feedback helped the producer realize they needed a more diverse test group beyond just young social media connections to get a wider perspective.
The document discusses how the media product uses and develops conventions from real media. It analyzes elements from advertisements, including editing techniques, shot types, and voiceovers. The response summarizes how it applies these conventions, such as using a variety of shots to showcase a car and its capabilities, while also challenging conventions by using a upbeat soundtrack instead of diegetic sounds. Feedback was gathered from audiences to improve the media products.
The document provides feedback from an audience on the effectiveness of combining main and ancillary texts in a media product. The author learned that maintaining consistency across texts through techniques like similar shot selection, pacing of editing, lighting, and narrative structure helped create coherence. Logo placement and font style choices also reinforced continuity. Audience feedback confirmed the texts worked well together as a cohesive campaign due to these unifying elements. The author aims to broaden the demographic reach of future surveys to gather more perspectives.
The document discusses different types of TV advertisements, including print advertising, outdoor advertising, and broadcast advertising delivered through television, radio, and the internet. It also mentions sponsorship and how TV ads can be used for car campaigns, with sponsorship promoting new car products and pop-up ads featuring cars incorporating handcuffs.
The document discusses how the media product challenges and develops conventions of real media texts like advertisements. It uses techniques from car advertisements but looks specifically at how conventions differ, such as faster editing and more cuts. Shots are chosen deliberately and the voiceover develops conventions to be upbeat and grab attention. While some conventions are followed, like situations showing a car's versatility, others are challenged, like only using one situation. Elements from other ad types, like a list from food ads, are incorporated. An upbeat soundtrack also challenges conventions. TV sponsorships typically relate the product to the program, but the response challenges this by keeping the car's message consistent across all texts.
The document discusses how the media product uses, develops, and challenges conventions of real media products. It analyzes elements across various media texts that take on conventions from real media, such as editing techniques and shot types commonly used in advertisements. The document discusses how the media product follows many conventions of advertising, such as the choice and sequencing of shots used. It also explores how some conventions were challenged, such as using a non-diegetic soundtrack to create a more upbeat pace than traditional car advertisements.
The document discusses how the creator's media product uses and is influenced by conventions from real magazines. Specifically:
1) The creator used Top of the Pops magazine as a template for layout, features, and design elements to make their magazine seem more realistic and appeal to its target audience of young females.
2) Elements like numbered "sell lines", fonts, colors, and interview introductions were directly inspired by Top of the Pops magazine.
3) Conventions like boxed article listings, consistent color schemes, and pull quotes were adopted from Top of the Pops and other magazines to structure information clearly and tie the magazine together visually.
The document provides feedback from an audience on the effectiveness of combining main and ancillary texts in a media product. The author learned that maintaining consistency across texts through techniques like similar shot selection, pacing of editing, lighting, and narrative structure helped create a cohesive campaign. Audience feedback confirmed the texts worked well together and continuity was noticeable. The author aims to gather broader audience feedback to better understand different target markets.
The document provides feedback from an audience on the media producer's car advertisement campaign. The feedback addresses how effectively the producer combined the main advertisement with ancillary texts like TV sponsorships and radio ads. The producer learned that the audience felt the texts had good continuity and synergy due to consistent shots, editing pace, lighting, and narrative style across all pieces. Logo placement and text styling also helped tie the elements together as a cohesive campaign. The feedback helped the producer realize they needed a more diverse test group beyond just young social media connections to get a wider perspective.
The document discusses how the media product uses and develops conventions from real media. It analyzes elements from advertisements, including editing techniques, shot types, and voiceovers. The response summarizes how it applies these conventions, such as using a variety of shots to showcase a car and its capabilities, while also challenging conventions by using a upbeat soundtrack instead of diegetic sounds. Feedback was gathered from audiences to improve the media products.
The document provides feedback from an audience on the effectiveness of combining main and ancillary texts in a media product. The author learned that maintaining consistency across texts through techniques like similar shot selection, pacing of editing, lighting, and narrative structure helped create coherence. Logo placement and font style choices also reinforced continuity. Audience feedback confirmed the texts worked well together as a cohesive campaign due to these unifying elements. The author aims to broaden the demographic reach of future surveys to gather more perspectives.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
QA or the Highway - Component Testing: Bridging the gap between frontend appl...zjhamm304
These are the slides for the presentation, "Component Testing: Bridging the gap between frontend applications" that was presented at QA or the Highway 2024 in Columbus, OH by Zachary Hamm.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
The Department of Veteran Affairs (VA) invited Taylor Paschal, Knowledge & Information Management Consultant at Enterprise Knowledge, to speak at a Knowledge Management Lunch and Learn hosted on June 12, 2024. All Office of Administration staff were invited to attend and received professional development credit for participating in the voluntary event.
The objectives of the Lunch and Learn presentation were to:
- Review what KM ‘is’ and ‘isn’t’
- Understand the value of KM and the benefits of engaging
- Define and reflect on your “what’s in it for me?”
- Share actionable ways you can participate in Knowledge - - Capture & Transfer
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
ScyllaDB is making a major architecture shift. We’re moving from vNode replication to tablets – fragments of tables that are distributed independently, enabling dynamic data distribution and extreme elasticity. In this keynote, ScyllaDB co-founder and CTO Avi Kivity explains the reason for this shift, provides a look at the implementation and roadmap, and shares how this shift benefits ScyllaDB users.
"$10 thousand per minute of downtime: architecture, queues, streaming and fin...Fwdays
Direct losses from downtime in 1 minute = $5-$10 thousand dollars. Reputation is priceless.
As part of the talk, we will consider the architectural strategies necessary for the development of highly loaded fintech solutions. We will focus on using queues and streaming to efficiently work and manage large amounts of data in real-time and to minimize latency.
We will focus special attention on the architectural patterns used in the design of the fintech system, microservices and event-driven architecture, which ensure scalability, fault tolerance, and consistency of the entire system.
High performance Serverless Java on AWS- GoTo Amsterdam 2024Vadym Kazulkin
Java is for many years one of the most popular programming languages, but it used to have hard times in the Serverless community. Java is known for its high cold start times and high memory footprint, comparing to other programming languages like Node.js and Python. In this talk I'll look at the general best practices and techniques we can use to decrease memory consumption, cold start times for Java Serverless development on AWS including GraalVM (Native Image) and AWS own offering SnapStart based on Firecracker microVM snapshot and restore and CRaC (Coordinated Restore at Checkpoint) runtime hooks. I'll also provide a lot of benchmarking on Lambda functions trying out various deployment package sizes, Lambda memory settings, Java compilation options and HTTP (a)synchronous clients and measure their impact on cold and warm start times.
Discover top-tier mobile app development services, offering innovative solutions for iOS and Android. Enhance your business with custom, user-friendly mobile applications.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
"What does it really mean for your system to be available, or how to define w...Fwdays
We will talk about system monitoring from a few different angles. We will start by covering the basics, then discuss SLOs, how to define them, and why understanding the business well is crucial for success in this exercise.
"Frontline Battles with DDoS: Best practices and Lessons Learned", Igor IvaniukFwdays
At this talk we will discuss DDoS protection tools and best practices, discuss network architectures and what AWS has to offer. Also, we will look into one of the largest DDoS attacks on Ukrainian infrastructure that happened in February 2022. We'll see, what techniques helped to keep the web resources available for Ukrainians and how AWS improved DDoS protection for all customers based on Ukraine experience
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
LF Energy Webinar: Carbon Data Specifications: Mechanisms to Improve Data Acc...DanBrown980551
This LF Energy webinar took place June 20, 2024. It featured:
-Alex Thornton, LF Energy
-Hallie Cramer, Google
-Daniel Roesler, UtilityAPI
-Henry Richardson, WattTime
In response to the urgency and scale required to effectively address climate change, open source solutions offer significant potential for driving innovation and progress. Currently, there is a growing demand for standardization and interoperability in energy data and modeling. Open source standards and specifications within the energy sector can also alleviate challenges associated with data fragmentation, transparency, and accessibility. At the same time, it is crucial to consider privacy and security concerns throughout the development of open source platforms.
This webinar will delve into the motivations behind establishing LF Energy’s Carbon Data Specification Consortium. It will provide an overview of the draft specifications and the ongoing progress made by the respective working groups.
Three primary specifications will be discussed:
-Discovery and client registration, emphasizing transparent processes and secure and private access
-Customer data, centering around customer tariffs, bills, energy usage, and full consumption disclosure
-Power systems data, focusing on grid data, inclusive of transmission and distribution networks, generation, intergrid power flows, and market settlement data
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Media evaluation a2
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
There are many elements across my media texts that take on conventions from real media text. In my research I began
to analyze many different advert types of adverts this allowed to me understand the codes and conventions of
adverts.As a general rule the editing in advert’s is fast with a range of 12 to 15 shot in a 30 second advert, this short
period of time doesn’t allow a lot of time to connote meaning. The types of cuts in advertising are also important as
they generally use a straight cut, with very few dissolves or fades. I followed many conventions of advertising when
creating my advert, one of these was with the choice of shots in my advert. As it was selling the car and what is can offer
its owner I found that using a variety of shots would be more beneficial than many of the similar shots.
I have taken some print screens of shots from my advert and another car advert, the purpose of this was to show that
my advert follows many of the same conventions as other adverts. I chose the shots for a reason, using long shots to
denote the car arriving at a destination or the use of close ups to denote specific aspects of my product or the owners
emotions. This is the same for the advert shown in the print screens where they have used extreme long shots to show
the cars capabilities over different terrain. The use of shots also was similar in both adverts to keep the continuity
through out my adverts but I also had to decide on the shots for my TV Sponsorship where I simply included some of my
footage from the adverts and extra footage not used to create my TV Sponsorships that would use similar shots to show
some specific points about that car to help promote the product.
2. The first advert has footage that denotes the everyday situations and how the car is able to do every situation you may
come across. In the second I wanted to show that the car would fit any type of person that would own the car. The
problem that I found with this was its hard to determine purpose and meaning behind the text. This meant I needed
something to help engage the audience with the text, I included a Voice over to connote meaning behind the footage.
After doing some research I found that many car adverts used a voice over in the same way as mine to create a sense or
purpose and meaning behind the text. Furthermore I took certain aspects from previous adverts and then adapted them
so that they would fit my advert. BMW used a voice over which said” It’s only a car” however I felt that this was taking a
from the car’s Wow factor and diminishing its importance. Therefore I developed this part of the voice over so that it
connoted importance, “ It’s not just a car” this instead connotes that the car is special and better than the rest. In
advertising I am trying to sell my product so connoting the product is even more special is to make the audience want
the product even more. I also took inspiration from another advert that would allow me to develop it to denote the cars
capabilities, I looked at the M&S advert as they list what’s on screen in a way that connotes the food’s desirability. I
wanted to take this concept but develop it so that it would fit the purpose of my advert in a way that would denote the
cars capabilities and abilities to do any job but also fit any life style. Intertexuality was used to create the adverts as I
took parts from other adverts and developing them so that they where better and appropriate for my advert.
In addition to this I found that many car adverts displayed their logo and slogan on the screen for the last 5 seconds of
the advert, some of which also used the voice over to pitch the product one last time. I found this would be a good
convention to use in my advert as it meant I could sum up the advert and finish the advert with something the audience
would remember. Not only did I add this to my advert however I found it could be use full to develop it so that I would
be able to bring the advert to a finish keeping the meaning throughout. In the pictures below I have shown some logos
to other products that the adverts finish with, mine is much the same however I also incorporated the same screen into
a screen that also has still shots of each location of the advert. The reason for this was to tie all aspects of the advert to
the logo and name but also have it so they audience would last see all aspects of the advert at the end keep it fresh in
their mind.
The name of the product was also to follow the idea of the car being multifunctional, so I called mine
product the “Aida” as it would aid the family and owner in their daily life. This then fits in with the
message of the Adverts denoting the car capabilities but also to fit any type of owner.
3. How effective is the combination of your main and ancillary texts?
Throughout my adverts and ancillary texts I decided to denote the same message through out all the texts created. The message
that I wanted to create throughout all my texts was how the car is able to fit any life style of the owner but also be able to handle
any task of every day life. I created this synergy throughout all the texts using similar editing pace, the distance and angles of shots
being very similar throughout all the texts, the voice over follows the same structure in both adverts. The reason for keeping the
the adverts similar was it meant that the audience watching would be able to relate the advert no matter what advert with the
brand name and product with out being told within the advert.
Therefore the two main radio adverts and radio advert use the same style voice over –
4. How did you use new media technologies in the construction and research, planning and evaluation stages?
To film the adverts I used an HD camera this allowed me to get the highest quality footage possible as I am really fortunate that
my school offers such good equipment. In addition to this I was using a trip so that I was able to get perfectly still shots that are
also level no matter the level of surface. As shown in the image the surface is not level but I was able to set the tri pod in such a
way so that the shot would still remain level. All this good equipment has allowed me to get some good quality and level shots
that I would have been un able to get with out the equipment being as good quality as it is.
I used Adobe Premier Pro in my AS project but this year I used Adobe Premier Pro CS5.5 which is the newest software option
available. There where many new options on the up to date software although I did not use the extra options I found that this
time around of using the software I was a lot of confident and understood a lot more of the settings and variables that went with
setting the program so that it would be appropriate for my adverts. One feature of the software that I used a lot more this time
round was the zoom tool for the time line which allowed me to get my editing a lot more crisp, this was a vital step for my adverts
as the clips needed to be short this meant the editing needed to be precise for the clips to flow from one another.
In preparation of using new software to create the adverts I used Web 2.0 to get some background information on the software
that I will be using. Additionally I looked at some tutorials on how to use the software, I did this to brief my self on what I will have
to do when creating the adverts. I then went back to these tutorials in the making process of the adverts so that I was refreshed
and was able to use the software correctly.
Another piece of software that wasn’t used in the previous year was Garage Band. The reason for using Garage Band was I had my
teacher record my Voice over for all adverts to keep continuity through out. Additionally the best way to record this was to use
Garage band but also meant that I was able to edit the track so that I was happy with it before importing it to Premier. I was able
to cut the recorded track so that it would fit the my advert perfectly but also add a fade to the voice over at the end of each
section. The reason for this was so that it flowed better throughout the advert, as the recorded version with out any editing
sounded harsh. It was small things like adding a fade so that it sounds more appropriate in my advert that allowed me to take my
campaign to the next level it was the new technology options that helped get me their.
Photoshop was another program that I used to create the logo for my product, the reason for using Photoshop was it allowed me
to create the best result possible but also offers the most options when creating the logo. I used the tutorials to help teach me the
ways of Photoshop, but my teacher knows a lot about the software and many of my class mates study PVA so I was surrounded
with able bodies who I could refer to when stuck using the new software. Using this software allowed me to create my logo on a
transparent back ground, but also have a massive range of texts that aren’t on many similar software’s. Additionally I wanted to
create a circular logo with the text centered and a outline around the edge of the circle this was only made possible using
Photoshop but also having layers allowed me to have many different aspects of the logo on the page.
5. In the research stages of my project I used the Web to allow to analyze the many existing adverts to gain some information about
the common codes and conventions of adverts. This was something I could later decide to use, or challenge or develop according
to my advert style and purpose. I used Youtube the majority of the time to analyze the existing media texts, this is where I was
able to embed the videos on my Blog (www.blogspot.com) I then used then blog to write up the existing media text’s which I
researched which help me develop my own work. Youtube allowed me to research all the media texts in the advert project, this
ranged from 2 30 second advert, 2 halves of a TV Sponsorship and radio advert. So I used Youtube to look through the advert
options but I also used Google to allow me to search for millions of of websites related to advertising. I used this in my research as
I searched types of adverts, narrative, presenting, viral advertising etc I was able to use this sites to aid me writing up my research
that informed me in my creation of adverts.
In the planning stages of my project I was able to use the equipment to refresh my skills and and practice some techniques I had
learned from the year before. Once I had got my footage I also used the software available to edit the clips together, using some
dissolves and fades but also adding titles. I was therefore familiarizing myself with all the aspects of equipment and software I
would need to create my product. However in my planning I found storyboarding very hard as I was unable to draw some of my
possible shots so that I was happy with the detail and so that they were self explanatory, I then took a few still pictures of the
locations of certain shots and then drew on top of the photos, I also used Photoshop to add construct lines to allow me to get my
distancing even more correct.
In my evaluation I used the the internet to get my audience feedback to the public I was able to do this by creating a
questionnaire on Google docs this was a online document meaning I was able to edit the document at any time. Additionally I was
able to embed the document on many platforms allowing me to reach a larger audience to watch and review my campaign. I used
my blog as the centre point of the questionnaire to be filled out, but also where I linked the questionnaire and adverts together. I
also linked the questionnaire and adverts on social networking sites so that I could reach this larger audience as I wasn’t receiving
many responses from viewers of my blog and google doc.
Lastly I used a website called slide share to get my presentation in a form that would allow me to embed it on my blog, this also
converts the presentation is a slide show that looks more professional that a simple power point presentation that I used to create
my evaluation.