Introto genre

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Introto genre

  1. 1. Genre
  2. 2. We will cover: <ul><li>Examine the concept of genre </li></ul><ul><li>How genre can be useful to audiences and producers of media texts </li></ul><ul><li>Use genre as a critical and analytical tool </li></ul>
  3. 3. <ul><li>Genre is a French word meaning type </li></ul><ul><li>In media studies we use it to categorise media products which share similar characteristics E.g. Music, narratives, mise en scene etc. </li></ul><ul><li>Genres are made up from rules or typical patterns. </li></ul><ul><li>These characteristics/typical elements make up the formula of a genre. They are called CONVENTIONS. </li></ul>
  4. 4. Graham Burton (2000) <ul><li>“ Genres are created through a process of repetition and recognition leading to anticipation and expectation.” </li></ul>
  5. 5. Genre & Expectation <ul><li>As genres become established audiences begin to have certain expectations </li></ul><ul><li>These are all generic conventions that audiences would expect a gangster film to contain </li></ul><ul><li>Car chases, Guns, Villains, Violence, Urban setting, Mafia, Family, Honour, Corruption, Beautiful women, Revenge </li></ul>
  6. 6. Repeating formulas <ul><li>Reality TV is a sub-genre of documentary. </li></ul><ul><li>Big Brother began the craze in 2000. As soon as it proved successful the formula was repeated over and over as different programmes. </li></ul><ul><li>Each is a slight variation on the Big Brother formula. “The same but different”. </li></ul><ul><li>Celebrity Big Brother </li></ul><ul><li>I’m a celebrity </li></ul><ul><li>The Farm </li></ul><ul><li>Escape </li></ul><ul><li>Space Cadets </li></ul><ul><li>Dumped </li></ul><ul><li>Come Dine with Me </li></ul><ul><li>Survivor </li></ul><ul><li>Shipwrecked </li></ul><ul><li>Hell’s Kitchen </li></ul>
  7. 7. Reality TV conventions <ul><li>Strangers with conflicting personalities living together </li></ul><ul><li>Humiliating tasks </li></ul><ul><li>A diary room </li></ul><ul><li>Nominations/evictions </li></ul><ul><li>Audience votes </li></ul><ul><li>Hidden cameras </li></ul><ul><li>Twists </li></ul><ul><li>Conflict </li></ul><ul><li>People trapped together </li></ul>
  8. 8. Why do We Like Genre? <ul><li>Genre texts are successful because AUDIENCES like their… </li></ul><ul><li>Familiarity (like a warm blanket!) </li></ul><ul><li>They give us an informed choice </li></ul><ul><li>PRODUCERS of media texts like them </li></ul><ul><li>as they.. </li></ul><ul><li>Give them a blueprint or toolbox to use and experiment with </li></ul><ul><li>They have a proves popularity - so they can (almost always) guarantee some success </li></ul><ul><li>They can target their audience more easily - marketing campaigns etc… </li></ul>
  9. 9. How Genres Change <ul><li>All genre texts combine… </li></ul><ul><li>“ The familiar and the unexpected” (G.Burton 2000) </li></ul><ul><li>The “same but different” </li></ul><ul><li>(Nick Lacey 1999) </li></ul>
  10. 10. How Genres Change <ul><li>Repetition of the conventions could lead to boredom. To keep us interested producers offer us what we know with a twist </li></ul><ul><li>E.g. this can be … </li></ul><ul><li>Hybridity </li></ul><ul><li>New SFX </li></ul><ul><li>Different characters </li></ul>
  11. 11. Shanghai Knights How does this genre film offer the “same but different”?

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