The document discusses the hypodermic needle model of media effects, which suggests that the media can directly influence people's beliefs without questioning like a drug injected via needle. For example, if ads frequently show women in domestic kitchen roles, people may be led to believe that is a woman's proper place. It also links this model to negative gender stereotypes that women will betray partners or enjoy extreme activities.

1. Media Effect

2. Hypodermic Needle Model
The hypodermic needle model is the idea that people will accept any information
without questioning it. Like a drug, the media can influence someone into believing
something that is not true. For example, if a lot of adverts have a woman in a kitchen
doing the cleaning and cooking, people will believe that a woman’s rightful place is the
kitchen.
It links to the descent because if there are people that think this way, they will believe
that women will always run away from something that scares them and separate, they
will cheat and betray each other and they all like extreme activities.