Largest healthcare management event in Saudi Arabia.

1. Supported by:
18 – 19 June 2012
Park Hyatt Hotel
Jeddah, Kingdom of Saudi Arabia
Co-located with:
Healthcare Leaders:
Prof. Tawfik Khoja
Attend the MEDEXPO Saudi Arabia Forum
Director General, Executive Board
Health Ministers’ Council for the
to be updated on:
Cooperation Council States • Innovative solutions and strategies that meet current and future
healthcare demands
Eng. Sobhi Batterjee
CEO & Group President
• Latest investment opportunities available to strengthen the
Saudi German Hospitals Group
healthcare industry
• Forming public private partnerships to deliver world class medical
Dr. Walid A. Fitaihi services
Chairman, Board of Directors and Chief
Executive Officer • Improving patient care using cutting edge eHealth and telemedicine
International Medical Center
technologies
Dr. Salim bin Abdullah Al-Wahhabi
• Regional and international best practices for achieving operational
Secretary General excellence
Central Board of Accreditation for
Healthcare Institutions (CBAHI), KSA
Dr. Mohammed Hassan Amin
President and Managing Director
Elaj Group and Elaj Medical Services
Organised by: Gold Sponsor: Supported by: In association with:
T: 971 4 438 0366 • F: 971 4 438 0364 • E: register@dmgeventsme.com • W: www.medexposaudi.com

2. The Forum’s Speakers and Facilitators include:
Prof. Tawfik Khoja Anne Chinoda
Director General, Executive Board Head, Strategy & Business Development
Health Ministers’ Council for the Cooperation Council National Guard Health Affairs
States
Eng. Sobhi Batterjee Dr. Salim bin Abdullah Al-Wahhabi
CEO & Group President Secretary General
Saudi German Hospitals Group Central Board of Accreditation for Healthcare
Institutions (CBAHI)
Dr. Walid A. Fitaihi Majdah Shugdar
Chairman, Board of Directors and CEO Director - Hospital Accreditation Department, Central Board
International Medical Center of Accreditation for Healthcare Institutions (CBAHI)
Director of Quality Management, King Fahad Hospital
Dr. Mohammed Hassan Amin Dr. Hossam Ghoneim
President and Managing Director Executive Director for Clinical, Quality and Projects
Elaj Group and Elaj Medical Services New Jeddah Clinic Hospitals
Dr. Sultan Bahabri Dr. Abdulqader Habiballah
Founder and Chairman Chief Information Officer
Ebram Investments Riyadh Military Hospital
Dr. Said Al-Shaikh Dr. Sandy Lovering
Group Chief Economist Executive Director – Nursing Affairs
National Commercial Bank King Faisal Specialist Hospital & Research Center,
Jeddah
Malek Almoosa Dr. Mustafa Qurban
CEO Assistant Military Hospitals Director in Eastern Province for
Almoosa General Hospital ICT and Consultant and Director IT
King Fahd Military Medical Complex
Ahmed El Banna Dr. Ahmed Albarrak
Chief Information Officer Associate Professor of Health Informatics, Chairman, Medical
Dr. Soliman Fakeeh Hospital Informatics, and E-learning, College of Medicine, Director
King Saud University Hospitals
Dr. Ashraf Ismail Dr. Asaad Al-Asaad
Managing Director – Middle East Former Director General and Chief of Medical Staff
Joint Commission International Riyadh Care Hospital
Samer Abu Ghazaleh Dr. Sarper Tanli
Chief Operating Officer Executive Director
International Medical Center Methodist International EMEA
Dr. Wael Abdel Salam Murad M. Al Somali
Operations Manager Human Resource Manager
Magrabi Hospitals & Centers Dr. Sulaiman Alhabib Medical Group
Eng. Omar Mushref Radwan Mohannad Jarar Al-Kudwah
Director of the Biomedical Engineering Department Director, Quality Management Department
Capitals Institute of Health Sciences King Khaled Eye Specialist Hospital
Dr. Majid Al Tuwaijri Prof. Omar Zayyan Al Sharqi
Chief Information Officer Assistant Professor of Health Service Management
National Guards Health Affairs Head of Health Services and Hospital Admin Department
King Abdulaziz University
T: 971 4 438 0366 • F: 971 4 438 0364 • E: register@dmgeventsme.com • W: www.medexposaudi.com

3. Who will Attend:
• CEOs - Strategy and Planning
• COOs - Nursing Affairs
• CIOs - Patient Relations
• EVP, SVP, VP, Head, Director, Manager of: - Health Information Technology
- Medical/Hospital Administration - Human Resources
- Clinical Operations - Quality Improvement
Why MEDEXPO Forum:
As the population in Saudi Arabia continues to rapidly increase, the government will spend
unprecedented amounts of money to meet new demands for its citizens and residents. There is an
urgent need for the government to develop and enter into partnerships to create specialised services
and develop state-of-the-art hospitals that contribute to building sustainable world class healthcare
infrastructure for the Kingdom.
MEDEXPO Forum was designed to gather the most distinguished senior level healthcare professionals
from the region to discuss the challenges and solutions for meeting emerging medical demands. This
high-level forum will focus on innovative healthcare delivery strategies, expansion and investment
opportunities, and strategic hospital management tools needed to provide cost efficient and quality
healthcare accessible for all. Don’t miss this unique opportunity to take home valuable tools and
strategies for creating first class medical services.
Why Attend?
• Learn innovative business models used internationally to deliver cost effective and efficient health
services
• Benchmark your healthcare management strategies to ensure quality and safe healthcare is available
to all
• Hear about the latest information technology and how to integrate them to optimise healthcare
delivery
• Develop strategies to improve hospital performance and gain a competitive advantage
• Discover patient-centred strategies that can be used to create the ultimate patient experience
• Identify partnership opportunities to gain a greater role in the Kingdom’s healthcare platform
• Network with senior-level decision makers to explore new and exciting opportunities for cooperation
and mutual business growth
Healthcare investment in Saudi Arabia is expected to sustain a sharp
increase over the coming years as demand for medical facilities and a wide
range of healthcare services continue to surge. Saudi Gazette
The Saudi Arabia healthcare market is the largest in the region. The Ministry
of Health caters for about 75 percent of health care services and its budget
this year is about SR50 billion in addition to another SR16 billion for the
health cities projects. Arab News
T: 971 4 438 0366 • F: 971 4 438 0364 • E: register@dmgeventsme.com • W: www.medexposaudi.com

4. Forum Day One - Monday, 18 June 2012
Investment, Expansion, Strategy
08:30 Registration and Welcome Coffee 11:40 Presentation
Empowering Patients and Professionals in the Arab World:
09:00 Opening Remarks from the Chairman King Abdullah Arabic Health Encyclopedia
09:05 Welcome Address Dr. Majid Al Tuwaijri
Dr. Khalid O Dhafar Chief Information Officer
General Director National Guards Health Affairs
Health Affairs - Makkak Region
Investment Opportunities
Meeting 21st Century Healthcare Needs
12:10 Presentation
09:20 Opening Keynote Meeting the Kingdom’s Healthcare Demands through Private
Creating the Blueprint for a Sustainable Healthcare Investments
Infrastructure • Identifying challenges and opportunities for the private
• The role of accreditation in ensuring the delivery of quality and
healthcare market
safe healthcare
• Developing patient-centered standards to strengthen • Achieving key success factors of private providers needed to
communities’ confidence in the quality and safety of care meet future demands
• Using accreditation to enhance recruitment, staff development • Attracting private investment to reduce healthcare delivery cost
and improve business operations for public sector
• Implementing self and external assessment to continuously • Partnering to ensure the delivery of quality healthcare to all
improve healthcare in the Kingdom residents
Prof. Tawfik Khoja Dr. Said Al-Shaikh
Director General, Executive Board Group Chief Economist
Health Ministers’ Council for the Cooperation Council States National Commercial Bank
09:50 Keynote Panel
12:30 Lunch Break and Networking Opportunity
Partnering to Transform the Kingdom’s Healthcare Landscape
• Selecting key regional and international players to develop new
medical services Healthcare Expansion
• Coordinating healthcare delivery locally, regionally and
internationally 13:30 Case Study
• Forming effective Public Private Partnerships (PPPs) – the role of Public Private Partnership Model in the Healthcare Industry-
the private sector SGH Group’s Initiatives
• Implementing a comprehensive health information strategy to Eng. Sobhi Batterjee
link all stakeholders CEO & Group President
Saudi German Hospitals Group, KSA
Dr. Mohammed Hassan Amin
President and Managing Director
14:00 Adopting Innovative Healthcare Modalities to Deliver Quality
Elaj Group and Elaj Medical Services
Healthcare through the Private Sector
Dr. Sultan Bahabri Dr. Walid A. Fitaihi
Founder and Chairman Chairman, Board of Directors and Chief Executive Officer
Ebram Investments International Medical Center
Federico Leo 14:30 Panel Discussion
Development Director - International Public Private Partnerships Closing the Human Resource Gap to Raise Healthcare
GE Healthcare Performance
• Investing in developing local healthcare providers into future
10:40 Refreshments and Networking Break leaders
• Reducing turnover through creating innovative incentives to
11:10 Creating Global Partnerships to Deliver World Class Medical retain qualified medical professionals
Services • Boosting educational training and expanding the capacity and
• Key success factors for remaining competitive in a global number of medical colleges
healthcare market • Creating a continuing medical education system that supports
• Adopting international business models to deliver sustainable the MOH’s strategy
health services
Dr. Sandy Lovering
• Selecting partners who share your goals that can offer
Executive Director – Nursing Affairs
complementing medical services
• Delivering tailor-made services to meet current and emerging King Faisal Specialist Hospital & Research Center, Jeddah
healthcare needs Murad M. Al Somali
Dr. Sarper Tanli Human Resource Manager
Executive Director - EMEA Dr. Sulaiman Alhabib Medical Group
Methodist International
15:30 End of Day 1 and Bus Transfer to MedExpo
T: 971 4 438 0366 • F: 971 4 438 0364 • E: register@dmgeventsme.com • W: www.medexposaudi.com

5. Forum Day Two - Tuesday, 19 June 2012
IT, Operational Excellence, Strategic Hospital Management
09:00 Registration and Morning Coffee Dr. Mustafa Qurban
Assistant Military Hospitals Director in Eastern Province for ICT
09:00 Opening Remarks from the Chairman Consultant and Director IT
King Fahd Military Medical Complex
Technological Innovation
11:45 Refreshments and Networking Break
09:05 Panel Session
Creating “Smart” Hospitals through Advanced Technologies Achieving Operational Excellence
to Deliver Optimal Healthcare
• Investing in technologies that allows doctors to make better 11:20 Panel Discussion
informed decisions Assessing the Impact of Accreditation on the Delivery of
• Using innovative technologies to improve clinical care and
Quality Healthcare
reduce medical errors
• Ensuring a smooth transition from legacy technology to modern • Has accreditation facilitated improvement of healthcare delivery
technology in the Kingdom?
• Training medical professionals and creating early buy-in to • Assessing the differences between Saudi vs. international
minimise disruption to day to day operations accreditation standards
Ahmed El Banna • Essential steps for meeting the new mandatory requirement for
Chief Information Officer hospital accreditation
Dr. Soliman Fakeeh Hospital • Measuring the impacts on hospitals for obtaining accreditation
Eng. Omar Mushref Radwan Moderator:
Director of the Biomedical Engineering Department Dr. Sandy Lovering
Capitals Institute of Health Sciences, KSA Executive Director – Nursing Affairs
Dr. Ahmed Albarrak King Faisal Specialist Hospital & Research Center
Associate Professor of Health Informatics, Chairman, Medical Panelists:
Informatics, and E-learning, College of Medicine, Director Dr. Ashraf Ismail
King Saud University Managing Director – Middle East
Dr. Abdulqader Habiballah Joint Commission International
Chief Information Officer Dr. Salim bin Abdullah Al-Wahhabi
Riyadh Military Hospital Secretary General
Central Board of Accreditation for Healthcare Institutions
09:45 Keynote Presentation
Majdah Shugdar
Impact of Health Technology on the Healthcare System
Director - Hospital Accreditation Department
Dr. Iyad Mobarek Central Board of Accreditation for Healthcare Institutions
MSc., Ph.D., Director, GE Healthcare Institute, Easter & African Director of Quality Management
Growing Markets, King Fahd Hospital
GE Healthcare
Mohannad Jarar Al-Kudwah
Director, Quality Management Department
10:15 Keynote Presentation King Khaled Eye Specialist Hospital
Choosing and Implementing the Right Medical Technology to
Dr. Hossam Ghoneim
Optimize Healthcare Delivery
Executive Director for Clinical, Quality and Projects
• Can Saudi Arabia’s healthcare delivery be interconnected
New Jeddah Clinic Hospital
through telemedicine?
• Reducing service delivery costs and improving health outcomes
through innovative eHealth and IT solutions 12:30 Case Study
• Using telemedicine to bridging healthcare service gaps for rural Achieving Operational Excellence: Involving Patients for
areas Hospital Performance Improvement
• Lessons learned from IT challenges in KAMC • Creating new business models where patients’ voices and
Dr. Salah Alkhallagi concerns are heard
Director -Clinical Engineering
• Encouraging patient feedback: How to do it and what should be
King Abdulaziz Medical City
collected?
• Using feedback for better risk management strategies and
10:45 Case Study
Connecting Three Saudi Hospitals for Seamless Healthcare improving safety
Delivery • Lessons learned from patient groups
• Upgrading legacy systems - Selecting and investing in the right Dr. Wael Abdel Salam
technology Operations Manager
• Understanding the role of cloud computing in connecting Magrabi Hospitals & Centers
physicians and delivering healthcare
• Strategies for ensuring a seamless connection and integration of
13:00 Lunch Break and Networking Opportunity
IT for healthcare facilities
T: 971 4 438 0366 • F: 971 4 438 0364 • E: register@dmgeventsme.com • W: www.medexposaudi.com

6. Strategic Hospital Management 14:40 Change and Innovation: Key Factors in Successful Hospital
Management
Session Chair: • Update on current healthcare changes in the US - What lessons
Prof. Omar Zayyan Alsharqi can we learn?
Assistant Professor of Health Services Management, Head of Health • Explaining the key factor that make up “Obama Care”
Services and Hospital Administration Department, Faculty of Economics & • Learn how the patient will become the driving force in hospital
Administration reimbursement
King Abdulaziz University • Look at how communications and dynamics between the
patient, doctor and hospital will change under the accountable
14:00 Panel Discussion: care organization (ACO) model
Implementing Effective Hospital Management Strategies to • Healthcare as a percentage of GDP
Improve Competitive Advantage Anne Chinoda
• Setting short and long term goals to best position your hospital Head, Strategy & Business Development
in a competitive market National Guard Health Affairs
• Conducting an environmental assessment to determine future
needs 15:10 Panel Discussion
• Determining your competitive advantage in order to build and Patient Relationship Management: Building the Backbone for
increase your patient-base Consumer Driven Service Delivery
• Reducing the Kingdom’s need for outgoing medical tourism • Aligning key stakeholders for improved patient services and
through building on organisational strengths management
Dr. El Naiem Ibrahim Al Naeim • What new consumer-driven models are most likely to succeed
Chief Executive Officer and why?
Al-Mostaqbal Hospital, KSA • How can healthcare providers move beyond reactive care to
Dr. Asaad Al-Asaad promote preventative care
Former Director General and Chief of Medical Staff • Strategies for establishing productive, long-term relationships
Riyadh Care Hospital with patients
Samer Abu Ghazaleh
Malek Almoosa
Chief Operating Officer
Chief Executive Officer
International Medical Center
Almoosa General Hospital
Dr. Wael Abdel Salam
Operations Manager
Magrabi Hospitals & Centers
15:45 End of the Forum and Bus Transfer to MedExpo
Sponsor & Exhibitor Profile for Medexpo Forum
Are you looking to get involved with the key upcoming projects in the region? Are you looking to meet the key players in this fast expanding healthcare
sector? Why not increase exposure to the most influential decision-makers by making the most of our sponsorship opportunities at the Medexpo Forum
Unique benefits of supporting this event include:
• Significant branding at this event offers increased exposure before, during and after the forum – how else will the key decision-makers know what
you have to offer?
• Exposure to leading regional stakeholders who offer more business opportunities
• Maintaining existing relationships to ensure people think of you first
• Positioning yourself ahead of your competitors at a time when global economy is shrinking is a huge competitive advantage, one you shouldn’t miss
out on!
To enquire about our sponsorship packages, please contact: femiitiola@dmgeventsme.com or call +971 4 438 0365
T: 971 4 438 0366 • F: 971 4 438 0364 • E: register@dmgeventsme.com • W: www.medexposaudi.com

7. Supported by:
ATTEND SAUDI ARABIA’S
ONLY HEALTHCARE
EXHIBITION
17 - 20 June 2012
4pm – 10pm
Jeddah Center for
Forums and Events
• Source new products, supplies and technology • Network with peers, healthcare professionals
• Learn about the latest innovations in healthcare and healthcare providers
management • Secure business deals with existing and new
• Meet with key decision-makers from hospitals, partners
health care centers and clinics • Find distributors from Saudi Arabia
Venue Information
Park Hyatt Jeddah Marina, Club and Spa
The Equestrian Club, Southern Corniche, Al Hamra District, P.O. Box 5863, Jeddah 21432, Kingdom of Saudi Arabia
Telephone: +966 2 263 9666 • Facsimile: +966 2 263 9777 • Web: jeddah.park.hyatt.com
T: 971 4 438 0366 • F: 971 4 438 0364 • E: register@dmgeventsme.com • W: www.medexposaudi.com

8. REGISTRATION FORM
Forum Dates : 18 – 19 June 2012
Venue : Park Hyatt Hotel, Jeddah, Kingdom of Saudi Arabia
Registration Code : CTCA1167
Five ways to Register:
+971 (0)4 438 0366 dmg :: events,
+971 (0)4 438 0364 5th Floor, The Palladium, Cluster C,
register@dmgeventsme.com Jumeirah Lakes Towers,
PO Box 33817, Dubai, UAE
www.medexposaudi.com
Early Booking Discount (Valid until 20 May 2012) Final Price
Two-Day Forum US$ 745 US$ 995
One-Day Workshop US$ 395 US$ 455
Two-Day Forum and 1 Workshop US$ 990 US$ 1,250
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PLEASE NOTE NETWORKING CANCELLATIONS / SUBSTITUTIONS
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