The document outlines a launch event for the Making Every Contact Count (MECC) initiative in the Midlands and East of England. It discusses the evidence and potential impact of MECC, which encourages healthcare staff to use brief conversations to promote healthy behaviors. Staff and patients were interviewed about MECC and generally supported it if advice was brief, from any staff type, and in the right environment. Training was seen as important for staff to feel confident providing advice. The implementation guide and toolkit for MECC was then presented, outlining an organizational process for effective implementation.