This document provides information about a conference on measuring and evaluating outcomes in practice for charities and social enterprises. The conference will take place on May 24 in London and May 29 in Manchester. It will provide practical guidance and case studies on tools and methods for monitoring, measuring, and evaluating outcomes to demonstrate impact and attract more funding. Speakers from various organizations will discuss topics like choosing measurement tools, measuring soft outcomes, attributing change, and developing an outcomes measurement culture. The conference aims to help participants implement effective measurement practices within their own organizations.

1. Supported By:
London: 24 May 2012
Manchester: 29 May 2012
Measuring & Evaluating
Outcomes In Practice
Practical guidance & real-life case studies on the tools & methods available to monitor,
measure & evaluate outcomes to demonstrate impact & attract more funding
Book Before 30 April 2012 & Save £75!
Plus!
• hoosing implementing the best measurement tools
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• eal-life measurement case studies from The Boxing
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for your organisation: standardised or tailored?
Academy, WRVS, Edinburgh Cyrenians, British
• uilding your soft outcomes toolkit
B Heart Foundation Northern Rock Foundation
• easuring evaluating hard-to-measure outcomes
M • nsight on developing a measurement culture
I
• ttributing evidencing change to a particular service
A using measurement for organisational
transformation
Chaired By: Dr Sophie Laws Donna Buxton
Tris Lumley Head of Policy Research Evaluation Lead
Head of Development Coram British Heart Foundation
New Philanthropy Capital
Ashleigh Grant Carol Candler
Speakers Include: Development Worker Director of Strategic Operations
Mick Aitkinson Cyrenians Northern Rock Foundation
Head of Commissioning and Research
The Place2Be Victoria Hill Radya Ebrahim
Director of Strategy and Development Head: Monitoring, Evaluation
Margaret Paterson Coordinated Action Against and Reporting
Head of WRVS Services - Scotland Domestic Abuse (CAADA) Absolute Return for Kids (ARK)
WRVS Chris Robinson
Alex Bax
Chief Executive CEO
Anna Cain Pathway Mayor’s Fund for London
Chief Executive
The Boxing Academy
Pamela Muir
Taitos Matafeni
Head of Corporate Planning and
Matt Stevenson-Dodd Head of ME Systems
Business Analysis
Chief Executive Officer Sightsavers
Action on Hearing Loss
Street League
Norman Blissett
David Pritchard Director of Human Resources and
Head of Measurement Evaluation Organisation Development
New Philanthropy Capital Family Action
www.thirdsectormeasuringoutcomes.com
Sponsored by:

2. Get the tools to define, measure and evidence outcom
Who should attend? Case Study 2:
London:
Charities | Social Enterprises Margaret Paterson
• Directors of Service Head of WRVS Services - Scotland
WRVS
• eads of Research, Evaluation Impact Measurement
H
• eads of Planning Performance
H WRVS asked itself the question, “What difference do we make?”
Margaret will share the journey they took to developing their Social
• rogramme Project Managers
P Impact Assessment that enabled them to answer this question.
Manchester:
Donna Buxton
London: Thursday, 24 May 2012 Evaluation Lead
Manchester: Tuesday, 29 May 2012 British Heart Foundation
08.30 Registration Coffee Carol Candler
Director of Strategic Operations
09.15 Chair’s Opening Remarks Northern Rock Foundation
London Manchester:
Tris Lumley Ethos and approaches to evaluation from two
Head of Development perspectives. Developing a framework and embedding an evaluation
culture as a team of one and practical lessons from encouraging an
New Philanthropy Capital outcomes approach.
09.25 Setting The Scene: Measuring Evaluating 10.45 Morning Break Refreshments
Outcomes In The Charity Sector
• he past: developments in measuring outcomes in the last fifteen
T Building A Measurement Framework To Suit
years
Your Organisation
• he present: what are current challenges and initiatives in measuring
T
outcomes?
11.30 Step-By-Step Guide To Standardised
A
• he future: where are we going and what can we expect?
T
Measurement Tools
• xploring existing standardised measurement tools
E
London Manchester:
– what does each one measure and what are the practical uses?
David Pritchard • an they be used as a service practitioner tool as well as an
c
Head of Measurement Evaluation evaluation tool?
New Philanthropy Capital – what practical information and feedback do they provide?
– hat training is needed to use these tools and interpret their findings?
w
10.05 Best-Practice Measurement Case Studies – ow can you practically implement these within your organisation?
h
• atching measurement tools to your organisation: which tool is best
M
Case Study 1: for your requirements?
London: – emove trial and error and save time
r
Anna Cain
Chief Executive London Manchester:
The Boxing Academy Mick Aitkinson
Head of Commissioning and Research
Anna will talk about how the Academy has followed educational The Place2Be
guidelines in measuring and reporting on attendance and academic
achievement, and how the measurement of soft outcomes, arguably 12. 20 Developing Implementing A Tailored
the most important work that they do, has been a less clear road to Measurement System
travel. • reating a tailored measurement toolkit to suit your organisation
C
– s one tool enough?
i
Manchester: – hat are the dos and don’ts of creating a tailored approach to
w
Ashleigh Grant impact measurement?
Development Worker • ow to develop personalised, simple and effective measurement tools
H
Cyrenians that tell you what you want to know
Edinburgh Cyrenians will share the experience of their journey as a London Manchester:
lean, medium-sized charity towards better impact measurement and Matt Stevenson-Dodd
reporting, how they’ve embedded it in practice and used it to generate Chief Executive Officer
improvement and new business. Street League
Book Now Save £75!

3. mes and demonstrate the real impact of your service
13.10 Lunch 16.10 Using Outcome Measurement, Monitoring
Evaluation To Direct Improve Your Operations
14.10 Building Your Soft Outcomes Toolkit • rioritising monitoring and measurement for improved service and
P
• efining soft outcomes
D programme effectiveness as well as for reporting to external funders
– hy measure them?
w • nsuring measurement is relevant, meaningful, purposeful and useful
E
– ow can you quantify these?
h for staff on the ground and is not seen as a random request for
• hat do terms like ‘flourishing’ mean?
w information from above
• ethodologies and tools to evidence hard to measure outcomes like
M – easurement as a tool to inform and train staff internally and
m
quality of life, wellbeing, flourishing and other social and life impacts improve learning and development
– urveys and other quantitative outcome measurement options
s – ttaining buy-in: guarantee that measurement is not a burden
a
– ualitative measurement options
q for ground-level operations but improves the running of the
– ff-the-shelf tools – including NPC’s Well-Being Measure; the
o organisation
Outcome Star; SDQ and Rosenburg’s Self-Esteem Scale • sing your findings to uncover and correct faults in practice
U
• what can be measured?
• hat are the best indicators to measure specifically?
w
London:
• what are the advantages and disadvantages of each tool? Taitos Matafeni
Head of ME Systems
London Manchester:
Sightsavers
Dr Sophie Laws
Head of Policy Research Manchester:
Coram Norman Blissett
Director of Human Resources
15.00 Practical Guidance On Measuring Evaluating and Organisation Development
Hard-To-Measure Outcomes Family Action
• ow can you measure what impact your services have on end users
H
with complex needs?
16.30 mplementing Measurement Practice Effectively
I
– xploring different measurement tools to monitor the effects
e
• ow can you best measure your impact on hard-to-reach groups?
H Within Your Organisation Developing An
• xploring the practical methods being used to define, assess and
E Outcomes Measurement Culture
evidence long-term outcomes • onitoring impact across the organisation and ensuring evaluation is
M
not siloed
London: • eveloping the required expertise for impact measurement on a
D
Victoria Hill budget
– raining staff and assigning responsibilities in an economic and
t
Director of Strategy effective manner
and Development – uilding measurement costs into the project budget from its
b
Coordinated Action Against inception
Domestic Abuse (CAADA) • ising to the challenge and shifting priorities from output monitoring to
R
delivering and evidencing outcomes
Manchester:
Speaker To Be Announced London Manchester:
Radya Ebrahim
15.20 roving Causality: Attributing Evidencing
P Head: Monitoring, Evaluation and Reporting
Change To A Particular Service Absolute Return for Kids (ARK)
• ttributing change to an intervention: how can you demonstrate that
A
your service actually made the change? Pamela Muir
• xtended timescales: how to assess if your service made a positive
E
difference when improvements may take years to manifest
Head of Corporate Planning
• aking account of mitigating factors that may have caused change
T and Business Analysis
without your intervention Action on Hearing Loss
• ttributing change when interventions come from multiple providers
A
– ow much contribution can you claim?
h London:
• ow to strike a practical balance between understanding attribution vs.
H Chris Robinson
contribution to change CEO
Mayor’s Fund for London
London Manchester:
Alex Bax 17.00 Chair’s Closing Remarks
Chief Executive
Pathway 17.10 Close Of Conference
15.40 Afternoon Break Refreshments Commercial Opportunities:
Can your organisation offer expertise and advice to third sector practitioners specifically focused on
measuring and demonstrating the value of their charitable work? If so this is the event for you. From
thought-leadership presence to company profiling, please contact Rachel Neaves on +44 (0)20 8267
4990 or email rachel.neaves@haymarket.com to discuss how to get involved.
www.thirdsectormeasuringoutcomes.com

4. Supported By:
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