Measurement myths - Paul Siemons - NESMA najaarsbijeenkomst 2012

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Measurement is crucial for businesses but many make incorrect assumptions that can negatively impact results. Common myths include believing that all customers are the same, that more data is always better, and that measurement is only for marketing when it should involve all business functions. Effective measurement requires understanding individual customer needs and behaviors through analysis of both quantitative and qualitative data to improve business performance across departments.

Measurement Myths 2012-11-13 page 1
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