Measure camp pres CRO tips and tricks

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Amrdeep Athwal (L.I.O.N)

What, where and how to test. Also what you need to do during before and after testing for best results

Business

Amrdeep Athwal -
@AmmO_Singh
20+ CRO Tips, Tricks & Tools*

Get a strategy
Amrdeep Athwal - @AmmO_Singh

Fix what’s broken first before adding
functionality
Amrdeep Athwal - @AmmO_Singh

Check your funnel
Amrdeep Athwal - @AmmO_Singh

Field dropouts tell you more the page
dropouts
Amrdeep Athwal - @AmmO_Singh

More goals = better insight
Amrdeep Athwal - @AmmO_Singh

Enclose checkouts/application process
Amrdeep Athwal - @AmmO_Singh

Whitespace is your friend
Amrdeep Athwal - @AmmO_Singh

Add contrast
Amrdeep Athwal - @AmmO_Singh

Directional cues work
V
Amrdeep Athwal - @AmmO_Singh

Test the use of coupons/promo codes
Amrdeep Athwal - @AmmO_Singh

Carousels kill conversions
Amrdeep Athwal - @AmmO_Singh

Mega menus suck especially for
mobile
Amrdeep Athwal - @AmmO_Singh

Real people are better than stock
images
Amrdeep Athwal - @AmmO_Singh

Test free shipping
Amrdeep Athwal - @AmmO_Singh

Frame your prices
Amrdeep Athwal - @AmmO_Singh

When to stop test
•1000 visitors
•250 conversions
• 2 business cycles
•95% SS
Amrdeep Athwal - @AmmO_Singh

Client seeing old page/varient?
Amrdeep Athwal - @AmmO_Singh

Don’t re-write code for A/b tests
Amrdeep Athwal - @AmmO_Singh

Optimise the decision not the page
Amrdeep Athwal - @AmmO_Singh

Clarity is king, if you want to be funny
or clever be clear first
Amrdeep Athwal - @AmmO_Singh

*No time for tools
Amrdeep Athwal - @AmmO_Singh

There is a blog post about this
Amrdeep Athwal - @AmmO_Singh
http://conversionsmatter.com/17-tools-optimise-cro-
campaigns

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