This document provides information about McGuire Real Estate, a premier real estate brokerage company operating throughout the San Francisco Bay Area. It lists the company's office locations in various Bay Area cities and counties. It then describes marketing tools and resources that McGuire offers to its agents, including a mobile app, CRM system, CMA tools, transaction management software, agent websites, photography services, and more. The document emphasizes McGuire's commitment to supporting its agents and helping them grow their business.

1. SAN FRANCISCO
Marina
2001 Lombard Street
San Francisco, CA 94123
Ph: 415.929.1500
South Beach
168 South Park Street
San Francisco, CA 94107
Ph: 415.296.1000
Noe Valley
100 Clipper Street
San Francisco, CA 94114
Ph: 415.642.8000
MARIN
Mill Valley
1040 Redwood Highway
Mill Valley, CA 94941
Ph: 415.383.8500
EAST BAY
Elmwood
2991 College Avenue
Berkeley, CA 94705
Ph: 510.883.7000
PENINSULA
Burlingame
360 Primrose Road
Burlingame, CA 94010
Ph: 650.348.0222
WINE COUNTRY
Ph: 415.296.2163
mcguire.com | 415.296.2163
For nearly 100 years, McGuire Real Estate has been recognized as
a premier real estate brokerage throughout the Bay Area. How are
we able to consistently live up to such high expectations? We do
it through the abilities of our sales people — the Bay Area’s Best!
Live Luxuriously.
McGuire Agent Marketing Toolkit

2. Agent Marketing Toolkit
McGuire offers our agents a comprehensive suite of tools and resources to support
and help you grow your business. We recognize that business needs are constantly
changing and we strive to add the most innovative and valuable tools to ensure you
always have the resources you need.
“Our agents are our clients; our mission is to support them in every endeavor.”
- Charles Moore, CEO
%
Luxury Marketing Suite (LMS)
The Luxury Marketing Suite (LMS) is a bundled set of tools and services for McGuire’s agents.
Agent Branded McGuire Mobile App
A cross device, full featured mobile app that is branded to
you including contact information and lead
inquiry routing. Features include: real-time
property updates; all Bay Area listings search;
GPS location mapping; account synching across
devices; and more. Custom URL and QR codes
are provided in Admin for easy downloading
and promoting your app.
Add Link or QR Code to: Email Signatures – Marketing
Materials – Social Media – Sign Riders
How to sign up: All agents are automatically signed up
when their Admin account is created.
Where to locate it: To access your custom URL and QR
code login to your McGuire Admin account (mcguire.com/
admin), select My Profile - My Info - Mobile App Branding.
The McGuire Real Estate mobile app can be downloaded
from your app store: iPhone & iPad - iTunes App Store,
and Android - Google Play.
Who to contact: Marketing

3. CRM with monthly newsletter
and eCard library
Stay top of mind and connected to your sphere
with McGuire’s Customer Relationship
Management (CRM) system. Create and
customize McGuire’s monthly newsletter and
agent branded ecards. Manage your contact
list with ease – organize, track, and categorize
information about your list to better target your
efforts and grow your business.
Enter and tag new customers – Automate Processes - Save
Time and Focus Efforts – Monitor Effectiveness with Analytics
How to sign up: Visit Admin to load and manage your
contacts, and to create and customize newsletters and
eCards
Where to locate it: Login to your McGuire Admin account
(mcguire.com/admin) - select Campaigns.
Who to contact: Marketing
The details you need, in the palm of your hand.
Smart: Instantly Find Homes Near You
Easy: Multiple Search Filters, Seamless Capabilities
Data Rich: Bay Area Property Details, Photos, Directions
and more
Connected: Save Searches, Add Favorites, Sync Your Account,
Share with Friends and Connect with Me on-the-go!
Get my free app today.
Alisa Ruiz-Johnson
Contact me
Visit My Website
INTERNATIONALASSOCIATE
McGuire Real Estate
2001 Lombard Streeet
San Francisco, CA 94123
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Direct: (415) 929-1500
Fax: (415) 296-1035
CMA: McGuire Insights - Digital CMA
A digital CMA and presentation tool featuring real-time
market stats and agent branding; fully customizable. Add
comps quickly and easily; showcase your knowledge and
technical savvy; use as a lead gen and lead nurturing tool.
Web and iPad app enabled.
Share at your Listing Presentations - Display at your Open
Houses - Email Presentations to Clients and Contacts
How to sign up: Accept the email invitation from
touchcma.com to set up and account.
Where to locate it: You can login to your account at
touchcma.com and download the iPad app at the iTunes
App Store.
Who to contact: Marketing
CMA: Deluxe Print CMA
Beautifully bound, full color, customizable hard copy CMA to
showcase your expertise and the power of McGuire’s marketing and
global resources to support you in the sale of your client’s home.
Customize with photos of your client’s home – Add Testimonials
– Create Sample Property Postcard and Fliers
Who to contact: Your CMA Coordinator or
Office Administrator
In addition to its extensive Internet program,
McGuire Real Estate will expose your home inthe marketplace through a variety of marketing
avenues.
It is important that your home is introduced
to the market with style and professionalism.We will create a professionally designed, high-quality property brochure tailored to highlight
the unique qualities of your property.
Direct marketing is an effective method ofgenerating interest in your property among
potential buyers and agents. McGuire Real
Estate’s in-house marketing specialists workwith each sales associate to create customized
announcements, which are mailed to hundreds
of homes in your neighborhood, additional
targeted mailing lists, local agents, and
McGuire’s global referral network.
McGuire creates a spotlight website to
showcase your property’s features, floor plans,photos, architecturally significant details, etc.using the property’s address as the URL, i.e.2640Broderick.com. This URL is used in alladvertising and marketing efforts, which makesthe information easy to find and enables thereader to learn more about the property thanany classified ad can convey.
GENERATING MORE BUYERS
My grandfather, Walter E. McGuire, founded McGuire Real Estateover 90 years ago with a commitment to excellence. I am proud tosay that the same ideals are true today—integrity, knowledge, andexceptional service remain McGuire’s core values.
As the Bay Area’s premier residential real estate brokerage,
McGuire is committed to making the process of selling your homea rewarding experience. We place a particular emphasis on thequality of our sales associates, trusting only the most experiencedprofessionals with the sale of your home. Each brings their uniqueattributes to the table, but all are highly skilled with an unrivaledknowledge of the marketplace and an extraordinary commitmentto service.
Thank you for your consideration in representing you and yourproperty.
Sincerely,
Charles E. Moore
CEO and President
McGuire Real Estate
THANK YOU FOR CHOOSING
MCGUIRE REAL ESTATE
What should you look for in a real estate
company? Simply put, experience.
Over the past 90 years, McGuire has built itsreputation on unrivaled expertise and integrity.
We represent the top agents in the area,
supported by the strongest industry managers.
The most meaningful measure of our success
however is our clients, who come back to ustime and time again for the high level service
and success they have come to expect
from McGuire.
EXPERIENCE THE DIFFERENCE

4. McGuire Seller’s Report
A detailed analysis of a listing’s online performance, the report
provides information about where the listing has appeared and
the number of online visits.
Keep Clients Informed – Schedule Frequency – Use Data to
Facilitate Client Discussions
How to sign up: Your Listing Coordintor or Office
Administrator will schedule the report for each listing.
Where to locate it: Login to your McGuire Admin account
(mcguire.com/admin), select Statistics and Reports.
Who to Contact: Listing Coordintor or Office Administrator
Market Snapshot
A personalized market statistics automated email
newsletter and interactive report that allows your clients
and prospects to monitor real estate
market activity in their local area or an
area of interest—homes sold, days on
market, price changes and more. All
branded to you.
Stay Connected – Perfect for
Buyers and Sellers and New and Old Clients alike
How to sign up: Create a McGuire Account for your
client or prospect.
Where to locate it: Login to your McGuire Admin
account (mcguire.com/admin), select Manage
Customers.
DocuSign Transaction Rooms
Every transaction has its own virtual room allowing the
people involved to collaborate, store, share, and sign
documents more efficiently—all from one dashboard.
Locate and Share Files Easily – Work Faster – Store
Complete Transaction History
How to sign up: An invitation is emailed to every agent
at their McGuire email address. Just click accept.
Where to locate it: DocuSign Transaction Rooms for
web: realesate.docusign.com ; the DocuSign TR mobile
apps and be downloaded from your app store: DocuSign
TR for iPhone & iPad - iTunes App Store, and DocuSign
TR for Android - Google Play.
Who to contact: McGuire’s Escrow Manager
Digital Transaction Management Tools
Enterprise DocuSign Account
with Zip Forms Brokerage Edition
Streamline the approval and signing process with digital
signatures and pre-tagged forms to make your transaction
faster, easier, and more secure for you and your clients.
With DocuSign, documents can be executed anytime,
anywhere, and from any device.
How to sign up: An invitation is emailed to every agent
at their McGuire email address. Just click accept.
Where to locate it: : DocuSign for web: docusign.com;
the DocuSign mobile apps can be downloaded from
your app store: DocuSign for iPhone & iPad - iTunes App
Store; DocuSign for Android - Google Play
Who to contact: McGuire’s Escrow Manager

5. Agent Tools & Resources
Agent Websites
Personalized, branded, and responsive website utilizing McGuire’s technology tools including:
regular updates to your listings, MLS listing data for the entire Bay Area, community data,
client search tools, your blog (if applicable), customer contact management tools, and
McGuire.com content. Custom content and banner imagery enabled. At just $30/month,
this is a great value.
How to sign up: Complete contract and personalized request form (available in Admin).
Who to contact: Marketing
Property Websites (IPWs)
Every McGuire listing is highlighted with its own fully-
responsive property website using McGuire’s technology
platform. The property’s address is used as the URL, e.g.
123MainSt.mcguire.com. A custom URL may be purchased
upon request.
Two Designs Available – Large Images – Display Property
Videos, Tours, PDF Floorplans, and other Multimedia Files
How to sign up: A site is created for every listing within
24hrs of the listing being live in Admin.
Where to locate it: YourProperty’sAddress.com or a
custom URL.
Who to contact: Your Listing Coordinator
Professional Property Photography
Professional property photography is offered for every listing
to ensure each listing has the highest visual impact possible.
As part of the LMS, McGuire will pay for a standard photo
shoot (15-20 photos) up to $250 and one twilight shoot not
to exceed $175.
How to sign up: Select a McGuire Preferred Photographer
or a photographer of your own choosing.
Where to locate it: McGuire’s Preferred Photographer list
can found in Admin - mcguire.com/admin.
Who to contact: Agents are responsible for hiring
photographers and scheduling photo shoots.

6. McGuire.com
Responsive website with robust search capabilities and user features including: full Bay Area
property search, advanced search filters, community information, saved searches, property
alerts, property compare tool, IDX property feeds, Automated Valuation Model (AVM), market
data, and more.
Each McGuire listing is highlighted with its own property details page displaying photos, open
house information, links to the property website, agent contact information, and buttons that
route inquiries directly to them.
Each McGuire agent has a profile page including a bio, their active properties, and represented
property history. Customizable to include testimonials, multimedia, and more.
Inkswitch Account
A digital library of customizable McGuire branded print
brochures, postcards, flyers, eCards, and more. Inkswitch
is also the repository for all property photos.
Where to locate it: An Inkswitch account is created for
each agent when they join McGuire.
Who to contact: Your Listing Coordinator or Marketing
Cow Hollow Family Home-Views
2506 Union Street, San Francisco
This is a beautifully remodeled view home in Cow Hollow. Featuring
water and GG bridge views from 3 levels , this custom remodel includes
high end finishes,radiant heat,smart house system for music, video,
security, temp control. 4 levels of living include 6 bedrooms, family
room, 5 full baths, 2 half baths, 2 decks, 3 wood burning fireplaces,
garage-2 car tandem inside garage and room for 3rd tandem in
driveway (enclosed by automatic gate), beautiful garden & hot tub.
Enter this lovely home by a front gate through a serene and set back,
street level private patio.
• Water and GG Bridge views from 3 Floors
• All new systems ground to roof
• 3 working wood burning fireplaces
• Walnut Flooring throughout w/radiant heat
• 6 Bedrooms | 5 Full Bathrooms | 2 half bathrooms
• Two-car tandem, interior garage access
• Large Family room
• Solar Power
• 3rd Floor deck off of the media room
• Top Floor, Master suite deck with stunning views
www.2506Union.com
Just Listed
2506 Union Street
San Francisco
Gracious, Bright and Private 2BR Loft
250 Clara Street, #8
San Francisco
Spacious, bright and private this tri-level loft offers 2 bedrooms and
2.5 baths in 1358 square feet. Uncommon in SOMA, the living level
looks out to trees and sky---your urban oasis. This floor is outfitted
with a small balcony and fireplace. The kitchen features a custom
stainless steel and granite island that doubles as cook space and
dining space. Stainless steel appliances include a 5-burner gas
range. Your granite work surfaces are complimented by granite
backsplash. A powder room, washer dryer and large closet with
organizers completes this floor. The top floor offers a large walk in
closet and a grand, custom marble shower.
The first floor has its own private entrance perfect for a
roommate, guests or your live work lifestyle, this level
comes with its own full bath which features a large closet.
FEATURES:
• HOA $383.00/month
• 15 unit building
• 1 car parking
• 3 blocks to Bart
• 2 blocks to Caltrain
www.250clarastreet8.com
Offered at $799,000
Jamie Comer
Top Producer
415.420.2510
jcomer@mcguire.com
CalBRE# 01707827
www.sfhomeforsale.com
Just Listed
250 Clara St, #8
San Francisco
2001 Lombard Street
San Francisco, CA 94123
Patio Level Oriental Warehouse Loft
This patio level loft, situated in the coveted southern section of the
building, features an open floor plan perfect for entertaining,
remodeled kitchen with gas range, two fully remodeled bathrooms,
two bedroom areas plus den, private patio with gas-line for a BBQ,
hardwood floors throughout, exposed brick and timber beams.
SOLD in 7 days! Call for more information or for a complimentary
market analysis of your home.
Adam Gavzer
Realtor ®, McGuire Partner
415-901-2766
agavzer@mcguire.com
gavzer.com
CalBRE# 01230961
Just Sold
650 Delancey St #205
San Francisco
Beaux-Arts French style home
Presented by your name here
2209 Pacific Avenue, San Francisco
2001 Lombard Street
San Francisco, CA 94123
Patio Level Oriental Warehouse Loft
This patio level loft, situated in the coveted southern section of the
building, features an open floor plan perfect for entertaining,
remodeled kitchen with gas range, two fully remodeled bathrooms,
two bedroom areas plus den, private patio with gas-line for a BBQ,
hardwood floors throughout, exposed brick and timber beams.
SOLD in 7 days! Call for more information or for a complimentary
market analysis of your home.
Adam Gavzer
Realtor ®, McGuire Partner
415-901-2766
agavzer@mcguire.com
gavzer.com
CalBRE# 01230961
Just Sold
650 Delancey St #205
San Francisco

7. McGuire’s International Networks
Savills, Luxury Portfolio International®
, Leading Real Estate Companies of the World®
McGuire has one of the largest Internet distribution networks in real estate. McGuire listings
benefit from syndication across our international affiliates’ powerful websites and networks
providing enhanced exposure to a worldwide audience.
Share with your clients custom communication pieces from McGuire’s international networks,
including Savills World Research reports and Global Property Portfolio; Luxury Portfolio
WhitePapers, LuxeAnalytics, and Magazines; LeadingRE Global Insights and properties.
Where to locate it: McGuire Admin (mcguire.com/admin)
Who to contact: Marketing
INTERNATIONALASSOCIATE
Mobile Device Management (MDM)
Curated mobile application library of the latest applications to support
and grow your business, and automatic deployment of McGuire email
configuration and wireless network configuration; enhanced data
protection for mobile devices.
Find the Best Apps to Increase your Mobile Productivity:
Business, Lifestyle, Photo & Video
Where to locate it: The McGuire IT department will you with MDM
installation. A self help guide is also located in Admin (mcguire.
com/admin).
Who to contact: McGuire IT
McGuire Blog
Each week the McGuire Blog delivers
content designed to entertain, educate,
and inform its online readers. The McGuire
Blog provides additional exposure for our
agents and our properties; serves as a
sharable content resource, and a wonderful
platform for our agents to build their personal brands by
contributing their own authored content.
Share with Your Clients – Post to Your Social Networks
– Contribute Your Own Blog Posts
Where to locate it: McGuire Blog can be located on
mcguire.com and at mcguire.com/blog.
Who to contact: McGuire’s Content Strategist or
Marketing

8. Regional McGuire Open House Emails
Weekly open house schedules for all McGuire listings
distributed to all Bay Area agents.
Who to contact: Your Listing Coordinator or Marketing
McGuire Social Channels
McGuire’s social channels provide additional exposure for our agents and
our properties. These platforms build our agent network, and help agents
to build their personal brands. Targeted social marketing campaigns across
McGuire’s social channels provide a powerful and cost effective means of
promoting McGuire listings.
Share McGuire Posts – Like McGuire Posts - Post to All Your Social
Networks – Create Social Channels for Your Business
Where to locate it:
facebook.com/mcguirerealestate
twitter.com/mcguire_re
instagram.com/mcguire_re/
youtube.com/user/McGuireRealEstate
linkedin.com/company/mcguire-real-estate
Who to contact: McGuire’s Content Strategist or Marketing
McGuire Quarterly Market Reports
In-depth, full color market reports covering all 7 Bay Area counties;
Digital Magazine & Print Versions available.
Share With Your Clients – Post to Your Social Networks – Like and
Share on McGuire’s Social Channels
Where to locate it: mcguire.com, McGuire
Blog (mcguire.com/blog), CRM eCards in Admin
(mcguire.com/admin, select Campaigns)
Who to contact: Marketing%
McGuire Monthly Market Reports
Data-rich monthly regional and
luxury market analyses.
Share With Your Clients – Post
to Your Social Networks – Like
and Share on McGuire’s Social
Channels
Where to locate it: McGuire.com,
McGuire Blog, CRM eCards
Who to contact: Marketing
%

9. SAN FRANCISCO
Marina
2001 Lombard Street
San Francisco, CA 94123
Ph: 415.929.1500
South Beach
168 South Park Street
San Francisco, CA 94107
Ph: 415.296.1000
Noe Valley
100 Clipper Street
San Francisco, CA 94114
Ph: 415.642.8000
MARIN
Mill Valley
1040 Redwood Highway
Mill Valley, CA 94941
Ph: 415.383.8500
EAST BAY
Elmwood
2991 College Avenue
Berkeley, CA 94705
Ph: 510.883.7000
PENINSULA
Burlingame
360 Primrose Road
Burlingame, CA 94010
Ph: 650.348.0222
WINE COUNTRY
Ph: 415.296.2163
mcguire.com | 415.296.2163
For nearly 100 years, McGuire Real Estate has been recognized as
a premier real estate brokerage throughout the Bay Area. How are
we able to consistently live up to such high expectations? We do
it through the abilities of our sales people — the Bay Area’s Best!
Live Luxuriously.
McGuire Agent Marketing Toolkit