The document proposes a music video concept that tells the story of an artist adjusting to life alone in London through narrative and conceptual scenes filmed in various locations around the city. The target audience is teenagers, university students, young adults, and those interested in film and music videos. Key locations include Covent Garden, Embankment, Brick Lane, Piccadilly Circus. The artist's style is described as modern and urban with neutral colors like black jeans and a hoodie to emphasize his newness to London. Required equipment includes video cameras, tripods, memory cards, batteries, and audio playback devices.