Discussion from #MCanada 16 around the top 5 signs to follow for mobile apps in the Enterprise. > 3 options – COTS, BYO and IoT > Security Gotchas > How much will this cost me? > App Development Criteria > 3 Customer Examples

1. Navigating Application
Development
Adam Stein, Principal
adam@apmarketing.net
@apstein2

2. Today’s Discussion
 3 options – COTS, BYO and IoT
 Security Gotchas
 How much will this cost me?
 App Development Criteria
 3 Customer Examples
@apstein2

3. 3 Options – COTS, BYO and IoT
 70% of IT plan to spend 20% or more of budget on Mobile Apps
@apstein2

4. COTS
 Established Ecosystem of online stores
 App Developers, funding by leading ODMs
 Customization by Enterprise IT
 Continuous SDLC
@apstein2

5. BYO – Build your own
 Increasingly SaaS with dash of MBaaS
 Omnichannel Requests
 Native
 Web
 HTML5
 Script
 Trade offs based on business size, industry, customer
type and use case
 Internal Development vs. Outsourcing (e.g. MSSP)
 Mobile App Dev outpacing internal resources, 5x faster
per Gartner and Mobile Ent Advisory Board writings -
scarce resources
@apstein2

6. IoT or really EoT
 Embedded Mobility driving innovation in
both existing and net new devices
 Industrial
 Home
 Office
 Transportation
 Retail
@apstein2

7. Security Gotchas
 Apps are primary attack vector in the
Enterprise
 Ponemon study – up to $575b USD lost in
2014
 3-4x EoT apps vs. Enterprise Apps
 Built-in security during SDLC far more
effective
 Capturing constant mutations in the wild
not yet mastered by any vendor
 A/V, Behavioral, Privacy, Ad Fraud and
App Piracy – Remediation!
@apstein2

8. How much will this cost me?
@apstein2
 4 Considerations
 Prioritization, Biz Requirements
 Bimodal IT – Enterprise Back End and EEM
User Experience
 Rapid Mobile App Development
 Sourcing Model – Internal, 3rd parties, SI and
MSSPs/Telco
 Will existing apps scale to mobile?
 Mobile App Calculator resources online

9. App Development Criteria
 Basic Control, People and Business Needs
 Data storage
 3rd party integration
 Enterprise Data Access including offline functionality
 Data Encryption and Containerization
 Scalability
@apstein2

10. 3 Customer Examples
 Ottawa Hospital Canada
 Problem: Large patient
backlog, older Workstation
on Wheel (WOW) program
 Solution: Mobilize WOW,
improve patient care using
internally built clinical app
with back-end secure access
 Save MDs 2+ hours daily,
broad hospital-wide useage
@apstein2
 Hanson Cement UK
 Problem: Field lag
time for deliveries
and new business
quote generation
 Solution: Web-based
mobile app for
developing quotes
for field
 Boost Revenue 7% in
first 6 months
 Fence Outlet Florida
 Problem: Staff access to
materials, bids and
quotes 2-3 days
 Solution: Outsource
Native app for building
offline quotes in minutes
 Boost Staff Productivity
20% over 1st year

11. Summary – Closing Thoughts
 Leverage Prior Generations of Applications
 What did we learn?
 Application Goals
 Increase User Productivity
 Empower Field Workers, better info and back office connection
 Better apps for gathering real-time business data/analytics
 Weigh Your options
 Sourcing, costs, security, time to develop and ROI
 Pay attention to all the signs!
@apstein2