The document discusses MBS's market analysis and strategy for 2021. It focuses on three key industries: manufacturing, health, and communication. For manufacturing, priorities are industrial parks/factories and plantations, with solutions like IoT monitoring and digital services. For health, priorities are clinics and digital health apps. For communication, priorities are advertising and systems integration. The document provides an analysis of customer segments within each industry, including top regions and sub-industries by business contribution and revenue. It also reviews the performance of key MBS products like ECSIS, connectivity, and VPN in serving these industries.

1. MBS Market Analysis 2021

2. MBS Play 2021

3. 3
M A N U F A C T U R E B U S I N E S S S E R V I C E
Fokus 2021:
Pabrikasi , Plantation
Potential Market for Manufacture Industry :
• Pabrikasi : 309.344 BC | Gr : 1.6%
• Kawasan Industri : 94 BC | Gr : -37%
• Agribisnis & Plantation: 2.740 BC | Gr : -5.7%
Vertical Solution :
• Project Massive:
• ASAP DIGITAL
• IOT SPLASH
• IOT LORA
• OEE (Overall Equipment Efectiveness)
• Ecsis Project
• AM SPECTRA & AM DIGITAL Squad
• VAT Plantation, VAT IoT
• Ranger MBS Segmen : 9 Orang
• Ranger MBS Witel : 192 Orang (Kontribusi)
• VAM: 8 Orang
Potential Market for Health Industry :
• Rumah Sakit : 83.193 BC | Gr : 41%
• Klinik Medis : 9.914 BC | Gr : 28%
• Apotek/Farmasi : 26.658 BC | Gr : 26%
• Laboratorium : 363 BC | Gr : -30%
Vertical Solution :
• Product Massive: DigiClinic
• Project Massive : Hysis
• Ecsis Project
• AM SPECTRA & AM DIGITAL Squad
• VAT Health
• Ranger MBS Segmen : 9 Orang
• Ranger MBS Witel : 192 Orang (Kontribusi)
• VAM: 8 Orang
• AM SPECTRA
• Ranger MBS Segmen : 9 Orang
• Ranger MBS Witel : 192 Orang (Kontribusi)
• VAM: 8 Orang
Potential Market for Communication Industry :
• Media Cetak : 1.023 BC | Gr : -38%
• Media Elektronik (Radio, TV) : 709 BC |Gr:11%
• Warnet : 13.464 BC | Gr : -9%
• IT Service Provider : 564 BC | Gr : 3%
Vertical Solution :
• Project Massive :
• MCPC for Local TV Station
• Digital Advertising
• Ecsis Project
Fokus 2021:
Rumah Sakit, Klinik Medis
Fokus 2021:
Advertising, Sistem Integrator
MANUFACTURING
36 % Rev | 22,8 % BC
HEALTH
16,2% Rev | 10,7% BC
COMMUNICATION
20,1% Rev | 25,5 % BC
MBS Play 2021
Product &
Solution
Customer /
Market
Channel
Horizontal Solution :
Digital Connectivity : High Speed Internet ,Enterprise Connectivity | Digital Service : Bonum , Sakoo & QRen

4. 4
M A N U F A C T U R E B U S I N E S S S E R V I C E
MBS Fokus 2021
Fokus 2021:
Pabrikasi , Plantation
Potential Market for Manufacture Industry :
• Pabrikasi : 309.344 BC | Gr : 1.6%
• Kawasan Industri : 94 BC | Gr : -37%
• Agribisnis & Plantation: 2.740 BC | Gr : -5.7%
Vertical Solution :
• Project Massive:
• ASAP DIGITAL
• IOT SPLASH
• IOT LORA
• OEE (Overall Equipment Efectiveness)
• Ecsis Project
• AM SPECTRA & AM DIGITAL Squad
• VAT Plantation, VAT IoT
• Ranger MBS Segmen : 9 Orang
• Ranger MBS Witel : 192 Orang (Kontribusi)
• VAM: 8 Orang
Potential Market for Health Industry :
• Rumah Sakit : 83.193 BC | Gr : 41%
• Klinik Medis : 9.914 BC | Gr : 28%
• Apotek/Farmasi : 26.658 BC | Gr : 26%
• Laboratorium : 363 BC | Gr : -30%
Vertical Solution :
• Product Massive: DigiClinic
• Project Massive : Hysis
• Ecsis Project
• AM SPECTRA & AM DIGITAL Squad
• VAT Health
• Ranger MBS Segmen : 9 Orang
• Ranger MBS Witel : 192 Orang (Kontribusi)
• VAM: 8 Orang
• AM SPECTRA
• Ranger MBS Segmen : 9 Orang
• Ranger MBS Witel : 192 Orang (Kontribusi)
• VAM: 8 Orang
Potential Market for Communication Industry :
• Media Cetak : 1.023 BC | Gr : -38%
• Media Elektronik (Radio, TV) : 709 BC |Gr:11%
• Warnet : 13.464 BC | Gr : -9%
• IT Service Provider : 564 BC | Gr : 3%
Vertical Solution :
• Project Massive :
• MCPC for Local TV Station
• Digital Advertising
• Ecsis Project
Fokus 2021:
Rumah Sakit, Klinik Medis
Fokus 2021:
Advertising, Sistem Integrator
MANUFACTURING
36 % Rev | 22,8 % BC
HEALTH
16,2% Rev | 10,7% BC
COMMUNICATION
20,1% Rev | 25,5 % BC
Product &
Solution
Customer /
Market
Channel
Horizontal Solution :
Digital Connectivity : High Speed Internet ,Enterprise Connectivity | Digital Service : Bonum , Sakoo & QRen
Fokus pada 6 project arahan IM
• ASAP DIGITAL ,Monitoring karhutla (Project Jambi dan
Potensi 10 Provinsi)
• IoT Box Vaksin ( Project Technoplast)
• IoT Kawasan dan Pabrikasi (Project IoT Pabrik Biotis dan
IoT PIK)
• Digital Service Pabrikasi B2B (Project Gameqoo)
• Digital Service Tribe Health (Dgiclinik dan Solusi untuk
klinik apotek)

5. Served Customer Analysis

6. Profile All Subsegmen Manufacture
Populasi : 28.157
BC : 3.517
Rev : 130.4 M
PROFILE
SEGMEN MBS 2020
MANUFACTURE
Subsegmen BC
Kontribusi
BC
Revenue
(M)
Kontribusi
Rev
Top 3 TREG
Agribisnis 26 0,7% 1,45 1,1%
Kawasan Industri &
Pergudangan
27 0,8% 8,91 6,8%
Pabrikasi 3457 98,3% 119,20 91,4%
Plantation 7 0,2% 0,79 0,6%
TOTAL 3517 100,0% 130,36 100,0%
Served Customer Subsegmen Manufacture
Top 3 TREG Based On BC Top 3 TREG Based On Revenue
> Agribisnis
• TR-1 (31%)
• TR-2 (27%)
• TR-3 (19%)
> Kawasan Industri
• TR-2 (41%)
• TR-5 (22%)
• TR-1 (11%)
> Pabrikasi
• TR-2 (40%)
• TR-5 (22%)
• TR-3 (11%)
> Plantation
• TR-1 (43%)
• TR-2 (29%)
• TR-6 (29%)
> Agribisnis
• TR-5 (40%)
• TR-6 (27%)
• TR-1 (21%)
> Kawasan Industri
• TR-7 (77%)
• TR-2 (12%)
• TR-1 ( 5% )
> Pabrikasi
• TR-2 (34%)
• TR-5 (27%)
• TR-3 (11%)
> Plantation
• TR-6 (95%)
• TR-2 ( 3% )
• TR-1 ( 2% )
*Top Treg berdasarkan kontribusi jumlah BC dan revenue Industry HO
> REG-2 (41.9 M)
> REG-5 (32.9 M)
> REG-3 (13.9 M)
3 sub + other

7. Profile Subsegmen Manufacture
Populasi : 28.157
BC : 3.517
Rev : 130.4 M
PROFILE
SEGMEN MBS 2020
MANUFACTURE
Subsegmen BC
Kontribusi
BC
Revenue
(M)
Kontribusi
Rev
Top 3 TREG
Agribisnis 26 0,7% 1,45 1,1%
Kawasan Industri &
Pergudangan
27 0,8% 8,91 6,8%
Pabrikasi 3457 98,3% 119,20 91,4%
Plantation 7 0,2% 0,79 0,6%
TOTAL 3517 100,0% 130,36 100,0%
Served Customer Subsegmen Manufacture
Top 3 TREG Based On BC Top 3 TREG Based On Revenue
> Agribisnis
• TR-1 (31%)
• TR-2 (27%)
• TR-3 (19%)
> Kawasan Industri
• TR-2 (41%)
• TR-5 (22%)
• TR-1 (11%)
> Pabrikasi
• TR-2 (40%)
• TR-5 (22%)
• TR-3 (11%)
> Plantation
• TR-1 (43%)
• TR-2 (29%)
• TR-6 (29%)
> Agribisnis
• TR-5 (40%)
• TR-6 (27%)
• TR-1 (21%)
> Kawasan Industri
• TR-7 (77%)
• TR-2 (12%)
• TR-1 ( 5% )
> Pabrikasi
• TR-2 (34%)
• TR-5 (27%)
• TR-3 (11%)
> Plantation
• TR-6 (95%)
• TR-2 ( 3% )
• TR-1 ( 2% )
*Top Treg berdasarkan kontribusi jumlah BC dan revenue Industry HO
> REG-2 (41.9 M)
> REG-5 (32.9 M)
> REG-3 (13.9 M)

8. Profile Subsegmen Health & Pharmacy
PROFILE
SEGMEN MBS 2020
Subsegmen BC
Kontribusi
BC
Revenue
(M)
Kontribusi
Rev
Top 3 TREG
Apotek/Farmasi 34 2,0% 0,83 1,5%
Klinik Medis 199 11,8% 7,81 14,0%
Laboratorium 7 0,4% 0,25 0,4%
Rumah Sakit 1453 85,8% 46,76 84,0%
TOTAL 1693 100,0% 55,64 100,0%
Served Customer Subsegmen Health & Pharmacy
Top 3 TREG Based On BC Top 3 TREG Based On Revenue
> Apotek/Farmasi
• TR-1 (32%)
• TR-5 (18%)
• TR-2 (17%)
> Klinik Medis
• TR-2 (37%)
• TR-5 (22%)
• TR-1 (16%)
> Laboratorium
• TR-2 (57%)
• TR-1 (14%)
• TR-5 (14%)
> Rumah Sakit
• TR-5 (22%)
• TR-4 (20%)
• TR-1 (18%)
Populasi : 8.016
BC : 1.693
Rev : 55.6 M
HEALTH
> Apotek/Farmasi
• TR-2 (31%)
• TR-4 (21%)
• TR-5 (19%)
> Klinik Medis
• TR-2 (53%)
• TR-5 (36%)
• TR-4 ( 4% )
> Laboratorium
• TR-2 (58%)
• TR-4 (29%)
• TR-5 ( 7% )
> Rumah Sakit
• TR-5 (25%)
• TR-2 (24%)
• TR-4 (22%)
> REG-2 (15.6 M)
> REG-5 (14.5 M)
> REG-4 (10.8 M)
*Top Treg berdasarkan kontribusi jumlah BC dan revenue Industry HO

9. Profile Subsegmen Communication
PROFILE
SEGMEN MBS 2020
Subsegmen BC
Kontribusi
BC
Revenue
(M)
Kontribusi
Rev
Top 3 TREG
IT Service Provider 743 18,9% 39,09 57,5%
Media Cetak 821 20,9% 10,26 15,1%
Media Elektronik
(Radio, TV)
1042 26,6% 12,26 18,0%
Warnet 1318 33,6% 6,34 9,3%
TOTAL 3924 100,0% 67,95 100,0%
> REG-2 (28.5 M)
> REG-5 (15.4 M)
> REG-1 (8.4 M)
Served Customer Subsegmen Communication
Top 3 TREG Based On BC Top 3 TREG Based On Revenue
> IT Service Provider
• TR-2 (38%)
• TR-5 (21%)
• TR-1 (18%)
> Media Cetak
• TR-2 (40%)
• TR-1 (22%)
• TR-5 (16%)
> Media Elektronik
• TR-1 (26%)
• TR-5 (25%)
• TR-4 (19%)
> Warnet
• TR-2 (47%)
• TR-5 (17%)
• TR-1 (16%)
Populasi : 1.832
BC : 3.924
Rev : 67.9 M
COMMUNICATION
> IT Service Provider
• TR-2 (45%)
• TR-1 (22%)
• TR-5 (15%)
> Media Cetak
• TR-2 (51%)
• TR-6 (22%)
• TR-5 (13%)
> Media Elektronik
• TR-2 (31%)
• TR-4 (23%)
• TR-1 (20%)
> Warnet
• TR-2 (33%)
• TR-5 (26%)
• TR-6 (18%)
*Top Treg berdasarkan kontribusi jumlah BC dan revenue Industry HO

10. MBS Product Performance 2021 (PMS)
Manufacture Communication
Health
*Subsegment Manufacturing Ecsis, TR7 koreksi revenue sebesar -0,11 M.
*Berdasarkan data PMSDBS 2021 YTD Februari v.0
ECSIS:
Connectivity:

11. MBS Product Performance 2021 (NCX)
Manufacture Communication
Health
Connectivity:
ECSIS:
*Subsegment Communication Ecsis, terdapat 4 Treg belum ada sales/billcomp layanan Ecsis.
*Berdasarkan data NCX Potensi 15 Maret 2021

12. Product Analysis
Astinet
• Sales tertinggi? Technology driven atau market driven?
• Bagaimana potensi atau tren MO?
• Competitor simple analysis
VPN IP
• bagaimana tren dan churn
• sample dari churn dan apakah ada sales pengganti
• apakah ada produk lain pengganti (missal Sdwan)
Metro
• bagaimana tren sales dan churn?
• sample penyebab churn, dan sub industry apa yg paling aktif
Manufacture Health Communication

13. Targeted Market Analysis
Analisa dari Program Strategic Utama MBS 2021

14. Manufacture
IoT Kawasan Industri dan Pabrikasi
• P
Plantation

15. Health
Digiklinik dan Aplikasi Tribe Health