SlideShare a Scribd company logo
1
2
3
4
Citylights
5
Citylights
https://www.youtube.com/watch?v=CV3TyCbTTB0
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7
Digital citylights
8
Digital citylights
9
Digital citylights
10
Digital citylights
11
Digital citylights
12
Radio spots in radio Expres – morning show
„Hemendex“
13
Radio spots in radio Expres – classic broadcasting
14
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Promotion in stores
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Leaflets
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23
24
25
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27
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Major Campaign Indices
• Number of Unique Users reached: • 2 378 406 UU
(All individuals who were shown the ad )
• Total Number of Page Impressions: • 9 216 943 PI
(All appearances of the ad)
• Planned Number of Page Impression: • 8 345 000 PI
• Overall Opportunities To See (OTS) • 3,88
(Average occasions one person came across the ad)
• Total Number of Click-Through: • 15 392 CT
(Total number of clicks on the creative leading to site)
• Overall Response Rate • 0,65 %
(Percentage of people who came across the ad and clicked on it)
Average
response rate
in Slovakia
is 0,35 %
Great number
of clicks
~ 3,4 mil. total
number of
internet users
in Slovakia
Source: OmnicomMediaGroup
41Source: OmnicomMediaGroup
42Source: OmnicomMediaGroup
43Source: OmnicomMediaGroup
44Source: OmnicomMediaGroup
45Source: OmnicomMediaGroup
46
Banners 300x600 – sitelement network
Source: OmnicomMediaGroup
47
Unique Reach vs. Response Rate
0,00%
0,20%
0,40%
0,60%
0,80%
1,00%
1,20%
1,40%
0
100 000
200 000
300 000
400 000
500 000
600 000
700 000
800 000
900 000
azet.sk1 azet.sk2 pluska.sk pravda.sk joj.sk techbox.sk sitelement
ResponseRate%
NumberofUniqueUsers
Sites
No.of unique users
Response rate
Highest Reach of
Unique Users
Highest Response
Rate on affinity sites
Source: OmnicomMediaGroup
48
Shares
0,00%
5,00%
10,00%
15,00%
20,00%
25,00%
30,00%
azet.sk 1 azet.sk 2 pluska.sk pravda.sk joj.sk techbox.sk sitelement
Share Share of Impres. (SOI)
Share of Spend (SOS)
Share of Click Throughs (SOCT)
Most Cost Effective
Appearances
(Produce the Highest
CT with small share of
spending)
Source: OmnicomMediaGroup
Overall campaign evaluation
We can evaluate this campaign as successful. OTS has reached the value of 3,88 it means that unique user has seen
ad 3 times in average. Furthermore we have received 15 392 of CTs which is great number. Response rate has
reached 0,65 %, which we can evaluate as above average in Slovakia. The most succesfull placement was through
techbox.sk- 300x600.
49
50
Major Campaign Indices Google Display Network
• Total number of Clicks: • 1 836
• Total number of Impressions: • 506 712 PI
Major Campaign Indices Facebook
• Total number of Clicks: • 6 942 CT
• Total number of Reach: • 293 008 R
Source: OmnicomMediaGroup
51
52

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