Mbanking overview

This document provides an overview of mobile banking opportunities and attributes. It discusses the market size of mobile banking compared to online banking, growing from 10 million US households in 2007 to over 60 million by 2016. It also outlines the main mobile banking services and platforms including SMS, mobile web, applications, and secure SMS. Finally, it covers security measures, potential threats, regulations, and customer service considerations for mobile banking communications and campaigns.