MBA III SYLLABUS.pdf

Course Title: BC III- Business Communication for Managerial Competence
Credit Units: 1
Course Code: BC702
Course Objectives:
To enhance the communicative competence of the learners equipping them with efficient interpersonal communication and leadership abilities.
Prerequisites: NIL
Course Contents / Syllabus:
1 Module I Public Speaking 40% Weightage
PUBLIC SPEAKING:
o Introduction to Public Speaking
o Types of Public Speaking
o Verbal components in Public speaking: Content, Tone,
Expressions, Vocabulary, Smile, Pitch and modulation
o Non verbal components: Body language( Effective Eye
gestures, Arm gestures, Use of Lecture/Podium)
o Audience Analysis
PRESENTATIONS:
o Planning Preparation Practice Performance
o Effective Use of Audio-Visual Aid
o Effective Content- Information Packaging
o Question and Answer Sessions- How to Respond to
L T P/
S
SW/F
W
TOTAL
CREDIT
UNITS
1 0 0 0 1

Difficult Questions, Critical Analysis
2 Module II Group Discussion and Interviews 40% Weightage
GROUP DISCUSSION:
o Meaning of a Group Discussion
o Dynamics of GD
o Types of Group Discussion: Topic Based and Case
Based
o Mock GD Sessions
INTERVIEWS:
o Types of Interviews
o Styles of Interviews
o Interview Questions: HR and Technical/ Tackling
Difficult Answers/Poise
o Conducting a Mock Interview: Entering Behaviour,
Smile and Cordiality of Speech
3 Module III Meetings 20% Weightage
Planning and Organizing a Meeting
Agenda for the Meeting
Minutes of the Meetings
4 Student Learning Outcomes:
The students will learn to give effective presentations and gain
confidence in facing job interviews.
Public speaking will be done with ease.
5 Pedagogy for Course Delivery
Workshop
Presentation
Group Discussion
Lectures

Assessment/ Examination Scheme:
Theory L/T (%) Lab/Practical/Studio (%) End Term
Examination
100% NA 60%
Theory Assessment (L&T):
Continuous Assessment/Internal Assessment End Term
Examination
Components
(Drop down)
CT GD GP
Attendance
Weightage
(%)
10% 10% 15% 5%
60%
Text:
Guffey, Ellen Mary, Business Communication, Thomson (South Western)
Jules Harcourt, Business Communication, Thomson, 1990.
Meenakshi Raman &Prakash Singh, Business Communication, Oxford 2006.
References:
M. John Penrose, Business Communication for Managers: An Advanced Approach, Thomson, 2003.
Additional Reading:
Newspapers and Journals

AMITY BUSINESS SCHOOL
GUIDELINES
FOR
SUMMER INTERNSHIP
MBAs CLASS OF 2020

2
Timeline for summer internship students
13/5/2019 – 19/5/2019 1st WPR
20/5/2019 – 26/5/2019 2nd
WPR, Introduction and Literature review
chapter of Report
27/5/2019 – 02/6/2019 3rd
WPR, Methodology chapter and Finalising of
Questionnaire
03/6/2019 – 09/6/2019 4th
WPR, Data Collection
10/6/2019 – 16/6/2019 5th
WPR, Data Analysis
17/6/2019 – 23/6/2019 6th
WPR, Findings and recommendations chapter of
Report
24/6/2019 – 01/7/2019 Submission of Full report (1st
Draft Soft Copy) to
Faculty Guide
10/7/2019 Submission of Full report (Final Draft Soft Copy) to
Faculty Guide for Plagiarism Check
• Summer Internship period : 13th of May to 30th of June 2019
• Online Registration on Amizone:14th April onwards
• Submission of Synopsis : Latest by May 23rd , 2019
• Weekly Progress Reports and Project Diary: Every Monday
• Reporting back on day one to respective faculty guide for recommendation to be
registered: July 10th , 2019
• Industry Guide Feedback : July 15th , 2019

3
• Submission of SI Final Hard Bound reports : July 21st, 2019
• Viva Voce : To be announced

4
SUBMISSION REQUIREMENTS
1) Two hard bound copies (not ring bound)
2) A disc containing
a) the full summer internship report
b) The different versions of your methodology (a progression of your data collection
and how chapter three has developed over the period)
c) The data bases on which analyses were done ( Excel sheets or SPSS worksheets)
3) Colour code of hard bound Summer internship report is as under:
MBA - Maroon Colour
MBA (HR) - Green Colour
MBA (M&S) - Brown Colour
MBA (ENT) - Blue Colour
MBA (RM) - Black Colour
MBA (Rural) & NGO - Black Colour
4) Students will submit one hard copy along with a soft-copy in a CD to the concerned faculty
guide. One duly signed copy by the concerned faculty guide (along with a soft-copy in a
CD) would be carried by the students for the Final Viva-Voce board.

5
GUIDELINES AND FORMAT FOR SUMMER INTERNSHIP REPORT
The language in which all Summer internships are to be written will be English. This manual
also assumes that every Summer internship will demonstrate effective communication skills. It is the
responsibility of the student that the Summer internship demonstrates clarity, correctness, and
organization.
Students should consult the most recent edition of the Publication Manual of the American
Psychological Association for complete style information (reference format, table and figure layout,
special language, numbers, abbreviations, etc.).
PRINT REQUIREMENTS
1. Text must be set in 12-point Times New Roman single spacing.
2. All Summer internships must be clean and carefully produced; pages that are crooked or
that have grey edges, streaks, or spots are not acceptable.
3. All type must be sharp, clear, and unbroken. Visible differences in quality or contrast of
print resulting from a faulty or worn out printer are unacceptable.
4. The Summer internship report needs to be submitted in hard cover binding. They may
follow the Guidelines given in respect of font size, colour scheme, sequence in the report,
declaration certificates duly signed by the faculty guide, acknowledgement, contents and
preparation of references etc.
5. Students will prepare 2 hard copies and 2 soft copies of the Summer internship report as
per the colour code given.
PAPER REQUIREMENTS
The original report may be printed on regular A4 sheet.
MARGINS
1. The text of the document must be justified.
2. The left and right margin will be set at 1.25”. The top and bottom margin will be set at 1”.
3. A subheading at the bottom of a page will be followed by at least two full lines of type. If space
does not permit two lines plus a 1” margin, the subheading will begin on the next page. Similarly, a
new paragraph toward the bottom of a page will run for at least two lines or be started on the next page.

6
The final few words of a paragraph will not be continued on the next page. At least two full lines of
type are required to continue a paragraph on the next page.
PAGINATION
1. Each page must be numbered, with the exception of the Title Page, which counts as page i but does
not show a number.
2. The preliminary pages—including the Industry Guide Certificate Page, Faculty Guide Approval
Page, Acknowledgement, Table of Contents, List of Tables, List of Figures and Abstract—will be
numbered with lower-case Roman numerals (ii, iii, iv, etc.) centred 0.83” from the bottom edge of the
page. The first page that will show a page number is page ii.
3. All remaining pages—including text, illustrations, appendices, and references—carry consecutive
numerals (1, 2, 3, etc.). The page number will be placed in the upper right-hand corner of the page,
right aligned, 0.83” from the top edge and 1” from the right edge.
SPACING
1. The text of the document will follow line spacing of 1.5”.
2. Exceptions are made for the following material, which will be single-spaced:
Table and figure captions
Tabular material as necessary
Appendix material as appropriate
REFERENCES
1. Citation forms must be consistent with the most recent edition of the Publication Manual of the
American Psychological Association (APA).
TABLES AND FIGURES
Definitions

7
1. The word “Table” is used for tabular data in the body of the Summer internship and in the
appendices.
2. The word “Figure” designates all other illustrative material used in the body and in the appendices,
including, for example, graphs, charts, drawings, images, and diagrams.
Preparation
1. All figures and tables, including numbers and captions, will fit within a 6” by 9” area in order to
comply with margin regulations.
2. Where material for figures and tables is too large to fit within margin requirements, it may be
reduced either by xerography or by means available to the word processing programs (reduction of
point size in fonts). Care must be taken that the final reduction is clear and legible.
3. Page numbers, table titles, and figure captions must be the same size as the rest of the text (not
reduced).
Placement
1. Tables and figures that must be positioned horizontally (landscaped) will face the outer edge of the
page, with the widest margin at the binding edge.
2. Tables and figures less than one half-page in length will be included on the same page with the text
whenever possible, separated from the text above or below by double spacing. If they exceed a half-
page in length, they will be placed on a separate page. Two or more small tables or figures may be
placed on a single page.
3. Table numbers and titles will be consistent with APA format.
4. Figure numbers and captions will be consistent with APA format.
5. The placement of the table or figure does not affect the position of the page number.
Numbering
1. Tables and figures appearing in the body of the report must be referred to in the text, and will follow
as closely as possible the first reference to them.

8
2. Tables and figures are numbered in separate series. Each table and figure, including any in the
appendices, has a number in its own series. Each series is numbered consecutively in Arabic numerals
within chapters (e.g., Figure 10.1, Figure 10.2, and Figure 10.3).
3. Each table and figure will be separately numbered. Figures will be complete on one page.
4. If a table continues to the following page, the top line should read “Table 10.1 (continued).” The
title is not repeated. Column headings should be repeated.
Titles and Captions
1. Tables will be identified by the word “Table” and be numbered consecutively using Arabic
numerals. Double space after the table number and type the table title in italics. Capitalize all major
words of the table title, including prepositions of four or more letters (e.g., use “With” and “Between”
and “of” and “to”). See the APA manual for sample table titles.
2. Figures will be identified by the word “Figure” and be numbered consecutively using Arabic
numerals. The word “Figure” and its corresponding number are typed in italics. Captions for figures
are continued on the same line as the figure number. The captions are not italicized. Figure captions
are placed below the figure and must follow APA style for capitalization: capitalize only the first word
of the caption, any proper noun or adjective, and the first word after a colon.
3. These titles/captions will appear in the preliminary pages in the List of Tables or List of Figures
Citations
When referring to a table or figure in the text, the full word and number will be used (e.g., Table 10 or
Figure 6). The table or figure reference must precede the table or figure itself.
ARRANGEMENT OF CONTENTS
Every Summer internship has three parts: the preliminary pages, the text, and the reference material.
Each part has several sections, which are normally arranged in the order they are discussed below.
Elements of the Summer internship will be arranged in the following manner:
1. Preliminary Pages

9
a. Title page
b. Declaration
c. Industry Guide Certificate
d. Faculty Guide Approval page
e. Acknowledgement(s)
f. Table of Contents
g. List of Tables
h. List of Figures
i. Abstract
2. Text (usually divided into chapters and sections)
3. Reference Material
a. References
b. Appendix
PRELIMINARY PAGES
Title Page
1. All information on the title page is centred (see Appendix A 1).
2. Students are advised to use ‘Appendix A 1’ for title page by replacing the content in the page
with his/her information.
3. The title of the Summer internship will appear in capital letters. This heading is centred Words
will be used in place of formulas and symbols in the title. The inverted pyramid form is
followed for the title when the title consists of more than one line.
4. The author’s name will be spelled out in full and must match the name on university records;
no middle initials are permitted.
5. Do not number the Title Page. The Title Page counts as “i” but the number does not appear.
6. Please remove the words “Appendix A1. Format for Title Page” while using the format. A
MS – Word copy of the format will be uploaded on Amizone separately.
Declaration

10
1. The declaration page will appear on all the Summer internships immediately following the title
page with the following text centred in the middle of the page:
2. The declaration page is numbered with small Roman numerals centred from the bottom edge of
the page.
3. Students are advised to use ‘Appendix A2’ for declaration by replacing the content in the page
with his/her information.
Industry Guide Certificate
1. The faculty guide certificate page will appear on all the Summer internships immediately
following the declaration page with the following text centred in the middle of the page:
2. The faculty guide certificate page is numbered with small Roman numerals centred from the
bottom edge of the page.
3. Students are advised to get the Summer Internship completion certificate duly signed by the
industry guide on the company letter head from the industry where they have worked with the
details of the project undertaken, duration of the project and place where it was executed.
4. The industry guide certificate should be put in original in the report to be submitted in the
examinations department.
Faculty Guide Certificate
1. The faculty guide certificate page will appear on all the Summer internships immediately
following the industry guide certificate page with the following text centred in the middle of
the page:
2. The faculty guide certificate page is numbered with small Roman numerals centred from the
3. Students are advised to use ‘Appendix A 3’ for faculty guide certificate by replacing the content
in the page with his/her information.
ACKNOWLEDGEMENT(S)

11
1. The heading ACKNOWLEDGEMENT or ACKNOWLEDGEMENTS will appear in capital
letters. This heading is centred and dropped by a double space from the top margin; double
space below it to the text.
2. Acknowledgement pages are numbered with small Roman numerals centred from the

12
TABLE OF CONTENTS
1. The heading TABLE OF CONTENTS will appear in capital letters. This heading is centred
and dropped by a double space from the top margin; double space below it to the text. The
actual listing (text) begins at the left margin.
2. The titles of chapters are listed in the Table of Contents, as well as those of all subdivisions.
3. Indentation in the Table of Contents reflects the level of each division.
4. Wording, spelling, capitalization, and punctuation in the Table of Contents must be identical
to that of the actual titles in the body of the Summer internship.
5. Table of Contents pages are numbered with small Roman numerals centred from the bottom
edge of the page.
6. All material following the Table of Contents is listed, with the exception of lists of tables
and figures which are listed separately. Material that precedes the Table of Contents (e.g., Title
Page, Approval Page, etc.) is not listed.
LIST OF TABLES
1. The heading LIST OF TABLES will appear in capital letters. This heading is centred and
dropped by a double space from the top margin; double space below it to the text. The listing
of tables (text) begins at the left margin.
2. Wording, spelling, capitalization, and punctuation in the List of Tables will be identical to
that of the titles that appear on the tables in the text.
3. The List of Tables pages are numbered with small Roman numerals centred from the bottom
edge of the page and continues the numbering from the last page of the Table of Contents.

13
LIST OF FIGURES
1. The heading LIST OF FIGURES will appear in capital letters. This heading is centred and
dropped by a double space from the top margin; double space below it to the text. The listing
of figures (text) begins at the left margin.
2. Wording, spelling, capitalization, and punctuation in the List of Figures will be identical to
that of the captions that appear on the figures in the text.
3. The List of Figures pages are numbered with small Roman numerals centred from the bottom
edge of the page and continues the numbering from the last page of the List of Tables.
ABSTRACT
1. An abstract of no more than 350 words in length must appear.
2. The abstract will consist of the Summer internship title followed by the text.
3. The abstract will state briefly the problem discussed in the Summer internship, describe the
research procedures or methodology, and summarize major findings and conclusions.
Language should be kept as clear and concise as possible.
4. The abstract will not include footnotes, citations, illustrative materials, or tables.
5. The title of the Summer internship will appear in capital letters. This heading is centred and
dropped by a double space from the top margin. The word Abstract appears a double space
below the title of the Summer internship. The text of the abstract begins at the left margin one
triple space below the word Abstract.
6. Abstract pages are numbered with small Roman numerals centred from the bottom edge of
the page.

14
MAIN TEXT
Chapters and Divisions
1. Each chapter starts on a new page, with the chapter number and title in capital letters. This title is
centred; double space below it to the text. See example below.
Chapter 1: Introduction
Purpose of the Study: What specific management problem does the summer internship focus
on.
Context of the Study
Significance of the Study
Theoretical Framework (Optional)
Definitions
Summary
Note: The company introduction should not be more than 25% of the total introduction chapter.
Chapter 2: Review of the Literature:
Current understanding of the problem- what is known about the problem, who and how has it been
tackled before.
Chapter 3: Research Methods and Procedures
Research Questions: What is the report submission’s goal
Research Design: How precisely and in details was/will the work be executed- describe the
methodology/approach. This can be quantitative, qualitative or mixed.
• Number of Participants:
• Data/Interview Collection:
• Instruments used:
• Parameters/Trigger Questions
If a student is doing a quantitative study, then they must specify the following in detail
• Participants
• Data Collection
• Instruments used

15
• Pilot Study
• Procedures
• Data Analysis
• Limitations
Chapter 4: Data Analysis
Review of Methodology
Results of Research Questions
Data Analysis
For Quantitative Studies:
Step 1:
• Bar, Pie, Chart, Histogram
• Non-Parametric Analysis
Step 2:
• Mean, Median, Mode, Correlations
• Higher Statistical Analysis
For Qualitative Studies:
Step 1:
• Thematic Analysis, Content Analysis
• SWOT Analysis (without numerical data/figures) in own words
Step 2:
• Convergence of Themes with SWOT
• Construction of a Grand/Meta- Story
Chapter 5: Findings
Summary of the Findings
Chapter 6: Conclusions/Contribution and Recommendation
What will be the outcomes and results and how will they add to the current understanding or
theory in the management domain.
Recommendations:
• Who will practically gain what and in which way from the project findings
• Implications for Practice

16
Limitations
Note:
The student can follow different chapterisation in consultation with the faculty guide as
deemed fit for the given project.
The study can also be done in the shape of narratives if the topic/project requires so.
The student can use any suitable data analysis software as suitable.
9. If the previously published material by the student is included in the body of the document, it must
be presented in a manner consistent with the remainder of the text (i.e., identical typeface, margins,
and consistent numbering of tables, figures, and footnotes). Reference citations should be integrated
with those for the rest of the document.
10. If the previously published material is placed in the appendix, its size will be adjusted to ensure
that the margins are sufficient to support microfilming. Appended previously published material will
retain the originally published numbers for tables, figures, footnotes, and bibliographic entries.
REFERENCE MATERIAL
References
1. Any books, articles, websites or other published sources (retrievable data) that have been used (cited
in the text) either in direct quotation or by reference, must be listed in the References. Personal
interviews/raw data (not retrievable) do not appear in the reference list.
2. The heading REFERENCES will appear on the first page of the References itself centred and
dropped by a double space from the top margin. The actual listing of sources begins at the left margin
one double space below the word REFERENCES.
3. The first line of the citation starts at the left margin and the second and subsequent lines of that
citation are indented 0.5”.
4. The American Psychological Association Publication Manual should be used to format the
references.
5. The References continue the page numbering sequence that began with chapter 1.

17
Appendices
1. Appendices contain supplementary or illustrative material or explanatory data too lengthy to be
included in the text or not immediately essential to the readers’ understanding of the text.
2. Each appendix will be listed with its title in the Table of Contents (e.g., APPENDIX A. TITLE OF
THE APPENDIX).
3. If there is only one appendix, the heading APPENDIX will be used. If more than one appendix is
needed, the appendices may be divided into APPENDIX A, APPENDIX B, etc. Each appendix must
begin at the top of a new page. The heading for each appendix is centred and dropped by a double
space from the top margin followed by the title of the appendix, centred and separated by double spaces
from the surrounding text. The title is written in capital letters.
4. The appendices continue the page numbering sequence that began with chapter 1.

18
APPENDIX – VI
TITLE PAGE
SUMMER INTERNSHIP
On
THE DIMENSIONS OF REVERSE LOGISTICS: A STUDY OF THE INDIAN ORGANISED
RETAIL ENVIRONMENT
By
Rohit Razdan
A0101917142
MBA Class of 2019
Under the Supervision of
Dr. C. P. Singh
Assistant Professor
Department of Marketing
In Partial Fulfilment of the Requirements for the Degree of
Master of Business Administration – Marketing & Sales
At
AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH
SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA

19
APPENDIX - VII
FORMAT FOR DECLARATION
DECLARATION
Title of Summer internship
………………………………………………………………………………………………………
I declare
(a) That the work presented for assessment in this summer internship Report is my own, that it has not
previously been presented for another assessment and that my debts (for words, data, arguments and
ideas) have been appropriately acknowledged.
(b) That the work conforms to the guidelines for presentation and style set out in the relevant
documentation.
(c) The Plagiarism in the report is ___________ % ( permissible limit is 15 % )
Date: ……………
Pradeep Kumar `
A0101917142
MBA – M&S (Class of 2019)

21
APPENDIX – VIII
FORMAT FOR FACULTY GUIDE CERTIFICATE
CERTIFICATE
This is to certify that Rohit Razdan student of Masters of Business Administration – M&S at
Amity Business School, Amity University Uttar Pradesh has completed the summer internship Report
on “The Dimensions of Reverse Logistics: A Study of the Indian Organized Retail Environment”,
under my guidance.
The report has been checked for Plagiarism and is within limits of acceptance.
Dr. C. P. Singh
Assistant Professor
Department of Marketing

22
APPENDIX - IX
CHECKLIST FOR EDITING YOUR SUMMER INTERNSHIP
Students have, in the past, failed to adequately check their work prior to submission. Due to poor
time management, ‘summer internship fatigue’, or whatever, error-laden summer internships have
been submitted, which create a poor impression and result in reduced marks. Often you will be too
close to the summer internship to recognise all the errors, so for a final check it is helpful to ask a
sympathetic colleague or friend to review the work for you. However, before handing it over you
need to have considered the items below:
▪ Have you clearly explained the objectives of your study?
▪ Does the end fulfil the original aims and objectives? Have you done what you undertook to do in
the study? If not, have you explained the reasons for the changes?
▪ Do the statements made in one place of the summer internship tally with statements in another?
▪ Do the interpretations given match the facts quoted?
▪ Do the conclusions flow from the data?
▪ Have you given readers enough information to follow and check your reasoning?
▪ Is the sequence of information presented logically?
▪ Are terms consistently used and clearly defined?
▪ Is the method of presentation appropriate?
▪ Is there enough signposting and guidance for readers?
▪ Have you provided summaries at the appropriate points?
▪ Are recurring points consistently treated?
▪ Has everything been put as briefly as is consistent with clarity?
▪ Is each sentence and paragraph logical?
▪ Do the chapters in the contents list tally with the titles as given at the head of each chapter,
section and subsection?
▪ Is the heading system consistently applied?
▪ Is the numbering system consistently applied?
▪ Do all the references in the text link up with the final bibliographical list?
(Adapted from Orna, E & Stevens, G (1995) Managing Information for Research, Milton Keynes,
Open University Press.)

Course Title: PROFESSIONAL COMPETENCE & CAREER DEVELOPMENT
Credit Units: 1
Course Code: BS701
Course Level: PG
Course Objectives:
Importance of Personal and Professional excellence
Inculcating the components of excellence
Explore interest, attitude and Explore career opportunities
Set career goals
Pre-requisites: BS – 2
Course Contents/Syllabus: Weightage (%)
Module I: Professional Competence
20
Descriptors/Topics
Understanding Professional Competence
Component of Competence:
- Knowledge
- Skills
- Attitude
- Self awareness
- Self Promotion & Presentation,
- Self confidence
- Skills
- Performance
L T P/S SW/F
W
TOTAL
CREDIT
UNITS
1 - - - 1

Political awareness, Coping with uncertainty,
Developing positive attributes at work place (personal and professional)
Time management
Handling criticism and interruptions
Managing difficult people
Module II: Managing Personal Effectiveness
20
Descriptors/Topics
Dimensions of personal effectiveness (self disclosure, openness to feedback and perceptiveness)
Integration of personal and organizational vision for effectiveness
A healthy balance of work and play
Module III: Components of Excellence
20
Descriptors/Topics
Positive Imagination & Focused
SMART Goal
Controlling Distraction
Commitment
Constructive Evaluation
Creativity & Success
Module IV: Career Development
20
Descriptors/Topics
Understanding Development Process
Knowing and assessing one’s Interest
Knowing and assessing one’s Aptitude
Selecting from available resources
Career planning and development
Module V: Personal & Professional Success
20
Descriptors/Topics
Career Selection & Motivation
Action planning, Networking, Negotiation
Accept Change & Challenge for Successful Career

Student Learning Outcomes:
On completion of the course the student:
identify Professional Competence in themselves
strengthen Professional Competence
will be more effective at personal & Professional level
Pedagogy for Course Delivery:
Lectures, PPT Presentation, Activities, Psychometric testing, Group Discussion, Role Plays, Situational Analysis, Project etc.
Theory L/T (%) Lab/Practical/Studio (%) Toal
100 NIL
100
Continuous Assessment/Internal Assessment End Term Examination
Components (Drop down) Class Test Social Awareness
Programme
Journal For Success Attendance
Weightage (%) 10 10 15 05 60
Lab/ Practical/ Studio Assessment: NIL
Continuous Assessment/Internal Assessment End Term Examination
Components (Drop down
Weightage (%)
Text & References:

Singh A. January 2013; Achieving Behavioural Excellence for Success; Wiley Publication.
Vangelist L. Anita, Mark N. Knapp, Inter Personal Communication and Human Relationships: Third Edition, Allyn and Bacon
Julia T. Wood. Interpersonal Communication everyday encounter
Simons, Christine, Naylor, Belinda: Effective Communication for Managers, 1997 1st
Edition Cassel
Goddard, Ken: Informative Writing, 1995 1st
Edition, Cassell
Harvard Business School, Effective Communication: United States of America
Foster John, Effective Writing Skills: Volume-7, First Edition 2000, Institute of Public Relations (IPR)
Beebe, Beebe and Redmond; Interpersonal Communication, 1996; Allyn and Bacon Publishers.
Blonna, Richard; Coping with Stress in a Changing World: Second edition
Pestonjee, D.M, Pareek, Udai, Agarwal Rita; Studies in Stress And its Management
Pestonjee, D.M.; Stress and Coping: The Indian Experience
Clegg, Brian; Instant Stress Management – Bring calm to your life now

Course Title: Strategic Management
Course Code: STRA701
Credit Units: Four
Course Objectives:
With growing competition and rapid technological innovations, selection and implementation of a suitable Business Strategy has assumed a vital importance for
survival and growth of the business enterprise. This course has been designed to help students understand the concept of strategy and strategic management
process.
• The course will equip students to develop a good understanding of evolving business environment and how it influences strategic analysis and strategy
formulation.
• It will further enable students to undertake strategic analysis and make the right strategic choice to gain sustained competitive advantage.
Prerequisites:
Students should be having a working knowledge of management theory and practices. They must be well versed with the developments in the corporate world.
Student Learning Outcomes: Upon successful completion of this course the student will be able to :
• Develop an understanding of the strategic management process and the complexities of business environment.
• Analyze the external environmental and internal organizational factors having a bearing on strategy formulation.
• Demonstrate the skills required for selection of the most suitable strategies for a business organization.
• Generate workable solutions to the issues and challenges related to successful implementation of the chosen strategies.
L T P/
S
SW/F
W
TOTAL
CREDIT
UNITS
3 0 0 2 4

Course Contents/Syllabus:
Weightage (%)
Module I : Introduction to Strategic Management
20
• Introduction to the concepts of Strategy and Strategic Management,
• Evolution of Strategic Management and overview of Strategic Management Process
• Classification and levels of Strategy
• Strategic Intent : Concept of Vision and Mission
• Business Ethics & Corporate Social Responsibility
Module II: Strategic Analysis
25
• External Environmental Analysis
• Industry Analysis using Porter’s 5 Forces Model
• The VUCA Environment
• Environmental Threat and Opportunity Profile (ETOP)
• Value chain Analysis
• Strategic Advantage Profile (SAP)
• Resource Based View of the Firm-VRIO Framework
• Scenario Analysis
• SWOT Analysis and TOWS Matrix
Module III: Strategic Choice
20
• Corporate Strategies
• Making Strategic Choices using Strickland’s Grand Strategy Selection Matrix,
• Portfolio Analysis using BCG and GE Nine Cell Matrix
• Ansoff’s Product Market Matrix.
• Choosing Generic Business Strategies using Porter’s Model of competitive advantage
• Functional Strategies
Module IV: Industry Structures & Market Strategies
15
• Industry Structures and Lifecycle Stages
• Marketing Warfare and Dominance Strategies
• Advantages and Disadvantages of Defensive and Offensive strategies
• Innovation as Blue Ocean Strategy.
Module V: Strategy Implementation & Control
20
• Resource Allocation and Organization Structure
• Integration between various levels of strategy.
• Measuring performance using Balanced Score Card
• Use of Big Data for Balanced Score Card

• Problems in measuring performance and establishing strategic controls.
Pedagogy for Course Delivery:
• The course will be taught using a mix of theory and the case study method. The case studies will be carefully chosen to give the students a good
understanding of the importance of selecting a suitable strategy. MOOCs and Amity online videos will be used to support self-work. Team work and
student participation will be encouraged through group assignments, presentations and role plays. Periodic objective MCQ tests will be administered to
ensure continuous learning process.
Theory L/T (%) Lab/Practical/Studio (%) Total
100% NA 100%
Examination
Components (Drop
down)
Mid-Term Exam Project Presentation Attendance
Weightage (%)
10% 10% 5% 5% 70%
Text & Reference Books:
• Wheelen and Hunger,(2010), Concepts in Strategic Management and Business Policy, Pearson. – 13th
Edition (2013)
• Azhar Kazmi, (2008), Strategic Management and Business Policy, McGraw Hill – Third Edition(2012)
• Thomson & Strickland,(2008), Crafting and Executing Strategy, McGraw Hill.- Sixteenth Edition (2011)

• Hitt, Ireland, Hoskisson & Manikutty (2009), Strategic Management – A South Asian Perspective, Cengage Learning- Ninth Edition(2012)
• N. Chandrasekaran, Ananthanarayanan(2011), Strategic Management, Oxford University Press – First Edition – Second Impression (2012)
Journals
• International Business Review
• Journal of World Business
• International Journal of Strategic Management
• Harvard Business Review
• Strategic Management Journal
• California Management Review
• McKinsey Quarterly

1
Course
Title:
Written
Expression
&
Comprehension
in
French
-I
Course
Code:
To
be
decided
Credit
Units:
2
Level:
Semester
3,
UG/PG
#
Course
Title
:
French
written
expression
&
comprehension
Weightage
%
1
Course
Objectives:
To
strengthen
the
students’
current
communication
skills
in
oral
and
written,
to
enrich
their
vocabulary
and
formulations
using
tenses
and
situation-related
glossary
and
to
provide
them
with
a
basic
knowledge
of
French
cuisine.
2
Prerequisites:
Functional
knowledge
of
level-2
of
French
Language.
3
Student
Learning
Outcomes:
Students
will
able
to
describing
one’s
location
in
countries
and
cities,
comparing
the
seasons
of
France
and
India,
giving
suggestions,
advice
or
instructions,
narrating
events
in
the
past,
writing
e-mails
&
messages,
buying
food
products
in
a
market,
ordering
meals
in
a
restaurant
and
describing
French
cuisine.
Module
I
-
A
visit
to
France
20%
4
•
Visiting
different
countries
•
Visiting
different
cities
•
It’s
spring
time!
•
Seasons
of
France
•
Comparison
between
seasons
of
France
and
India
L
T
P/S
SW/FW
TOTAL
CREDIT
UNITS
2
0
0
0
02

2
Module
II
-
Let’s
participate
in
the
class
15%
5
•
Teacher
giving
orders
/
instructions
in
a
class
•
Classmates
giving
suggestions
to
each
other
•
Affirmative
and
negative
form
of
imperative
with
regular
and
irregular
verbs
•
Affirmative
and
negative
form
of
imperative
with
reflexive
verbs
Module
III
-
Reunion
of
old
friends
30%
6
•
It’s
been
a
long
time…
(using
passé
composé)
•
Past
tense
(passé
composé)
with
verb
'Avoir'
•
Past
tense
(passé
composé)
with
verb
'Être'
•
Past
tense
(passé
composé)
with
reflexive
verbs
•
Recent
activities
(passé
récent)
•
Differentiation
between
the
events
of
recent
past
(passé
récent)
and
passé
composé
(past
tense)
Module
IV
-
Cuisine
of
France
20%
7
•
French
eating
habits
•
Vocabulary
of
French
meals
•
Partitive
articles
with
food
items
•
Expressions
of
quantity
with
food
items
•
Shopping
for
food
•
Ordering
a
meal
in
a
restaurant
•
Asking
questions
or
queries
using
interrogative
adverbs
or
interrogations
Module
V
-
Let’s
keep
in
touch!
15%
8
•
Writing
e-mails
to
your
family
/
friends
•
Accepting
invitations
through
short
messages
•
Refusing
invitations
through
short
messages
Pedagogy
for
Course
Delivery:
Communicative,
interactive
lectures,
including
project
work,
role
plays,
dialogue
writing,
narrating
past
events
or
recent
past
events,
messages
and
emails
writing,
conversation
involving
food,
picture
description
and
practice
exercises.

3
9
Assessment
/
Examination
Scheme:
Components
Class
Test
Home
Assignment
Viva
Attendance
EEI
Weightage
(%)
10
10
15
05
60
Text
Reading:
•
Christine
Andant,
Catherine
Metton,
Annabelle
Nachon,
Fabienne
Nugue,
A
Propos
-
A1,
Livre
de
l'élève
et
Cahier
d'exercices.
References:
•
Mon
livre
de
français-3
•
Apprenons
la
grammaire
ensemble
•
450
Exercices
de
grammaire
-
Niveau
Débutant
•
Collins
3-in-1
French
Grammar,
Vocabulary
&
Verbs
Additional
Readings:
•
Webster’s
French
for
verbs
•
Dondo
–Modern
French
course

Annexure
‘CD
–
01’
FORMAT
FOR
COURSE
CURRICULUM
Course
Title:
Written
Expression
&
Comprehension
in
German
–
I
Credit
Units:
2
Course
Level:
UG+PG
Course
Code:
Course
Objectives:
This
course
will
enable
the
students
•
To
place
an
order
in
a
Restaurant
•
To
converse
with
a
doctor.
•
To
narrate
about
their
daily
routine
Pre-requisites:
Functional
knowledge
of
semester
2
Course
Contents/Syllabus:
Weightage
(%)
Module
I
Leisure
time
“A
Picnic”
24%
L
T
P/
S
SW/
FW
TOTA
L
CREDI
T
UNITS
2
-
-
-
2

Descriptors/Topics
Accusative
prepositions
Usage
of
accusative
prepositions
Exercise
on
accusative
prepositions
Module
II
Talking
about
your
hobbies
Descriptors/Topics
Separable
verbs
&
list
of
separable
verbs
and
their
conjugations
Sentences
making
using
separable
verbs
16%
Module
III
In
a
Restaurant
Descriptors/Topics
Introduction
to
modal
verbs
Placing
an
order
in
a
Restaurant
using
modal
verbs
A
doctor
visit,
giving
an
advice
using
the
verb
sollen
24%
Module
IV
Daily
Routine
:
“Mein
Tagesablauf”
Describing
one’s
daily
routine
Descriptors/Topics
Sentences
making
using
separable
verbs
and
modal
verbs
10%

Module
V
Fashion
and
Personality:
„Aussehen,
Persönlichkeit
und
Mode“
Descriptors/Topics
Adjective
endings
in
nominative
Adjective
endings
in
accusative
case
16%
Module
VI
Wo
kann
man
in
Neustadt?“
Descriptors/Topics
Coordinating
conjunctions
–
“OSUDA”
10%
Student
Learning
Outcomes:
The
students
will
be
able
to:
•
Place
an
order
in
a
restaurant
•
Converse
with
the
doctor
•
portray
their
daily
routine
Pedagogy
for
Course
Delivery:
Interactive
lectures,
conversation
and
translation
Lab/
Practical
details,
if
applicable:
NA
List
of
experiment:
•

•
•
Assessment/
Examination
Scheme:
Theory
L/T
(%)
Lab/Practical/Studio
(%)
End
Term
Examination
40%
NA
60%
Theory
Assessment
(L&T):
Continuous
Assessment/Internal
Assessment
End
Term
Examination
Components
(Drop
down)
Mid-Term
Exam
Project
Viva
Attendance
Weightage
(%)
10%
10%
15%
5%
60%
Lab/
Practical/
Studio
Assessment:
Continuous
Assessment/Internal
Assessment
End
Term
Examination
Components
(Drop
down
-
-
-
-
-
-
-
Weightage
(%)
-
-
-
-
-
-
-
Text
Reading:
•

•
•
References:
•
Bock,
Gerdes,
Müller
&
Müller,
2008-2009,
Themen
aktuell
1,
Max
Hueber
Verlag-
German
Book
Centre
•
Additional
Reading:
•
•
Any
other
Study
Material:

FORMAT FOR COURSE CURRICULUM
Course Title: Written Expression & Comprehension in Spanish - I
Credit Units: 2
Course Level: UG/PG
Course Code: SPAN146
Course Objectives:
To enable students to use Set/definite expressions (idiomatic expressions) in Spanish language and express likes and dislikes. Also, students will practice
situations related to travel with ease in present, gerund as well as future tense.
Pre-requisites:
Course Contents/Syllabus:
Weightage (%)
Module I : At the public places 25
Descriptors/Topics
Revision of earlier semester modules Idiomatic Expressions with the verbs like
Ser/Estar/Tener/Hacer/Dar/Echar/Poner/Ir… Vocabulary related to public places Conversation at bus stop Enquiry and
conversation at railway station/airport
Module II: Likes & dislikes and other sentiments 25
Descriptors/Topics
Introduction to GUSTAR Similar verbs like Encantar/Apetecer Using Doler/Preocupar Expressing with Molestar/Dar
miedo Possessive pronouns and demonstrative pronouns Using possessive and demonstrative pronouns in dialogue
(writing/ conversation)
Module III : On-going actions 25
L T P/
S
SW/F
W
TOTAL
CREDIT
UNITS
2 - - - 2

Descriptors/Topics
Present continuous (Gerunds) Simple present vs. Present continuous Translation (of Spanish-English; English-Spanish
texts). Practice Picture description
Module IV : Travel plans & vacations 25
Descriptors/Topics
Introduction to “IR + A + INFINITIVE FORM” Future Tense Travel Agency/ Making travel plans/ At the Airport/ At
the Hotel Writing paragraphs on fiestas/ parties/ festivals Writing essays on planning vacations, celebrations etc.
Comprehension
Student Learning Outcomes:
Students who complete this course will be able to express their likes and dislikes and will be able to communicate in travel related situations.
Pedagogy for Course Delivery: Interactive lectures, conversation and translation
The class will be taught using theory and communicative methodology. The instructor will cover the ways to think innovatively liberally and communicate.
Lab/ Practical details, if applicable: NA
Theory L/T (%) Lab/Practical/Studio (%) End Term Examination
100 - 100
Examination
Components (Drop
down)
CT HA CP Attendance
Written Exam
Weightage (%) 10 10 15 5
60
Lab/ Practical/ Studio Assessment: Nil

Examination
Components (Drop
down
Weightage (%)
Text & References:
Español, En Directo I A

MBA III SYLLABUS.pdf

Recommended

Recommended

More Related Content

Similar to MBA III SYLLABUS.pdf

Similar to MBA III SYLLABUS.pdf (20)

Recently uploaded

Recently uploaded (20)

MBA III SYLLABUS.pdf