The document is a research paper submitted by Shrey Dutt Sharma comparing marketing communications practices in Pune and Chandigarh. It includes a preface, research methods, questionnaires developed, primary research analysis of Pune, and secondary research findings for both cities. The key findings are:
1. Primary research in Pune through questionnaires found that people prefer print and TV ads and find an emotional connect through celebrity endorsements.
2. Secondary research showed Pune prefers print ads while Chandigarh relies more on TV and print journals.
3. People in both cities connect emotionally to ads but Chandigarh also responds strongly to celebrity endorsements while connecting ads to daily life.
Viral marketing of digital products using social media - MBA DissertationKapil Gupta
The document discusses viral marketing of digital products using social media. It explores how companies can develop and execute a viral marketing campaign for digital products on social media platforms. The key points covered include:
- Understanding viral marketing and how it differs from traditional digital marketing
- Developing an overall business and marketing strategy to support a viral campaign
- Designing products and messages that are well-suited for social sharing and virality
- Identifying and engaging influential social media users to help spread the campaign
- Executing the campaign and continuously managing/optimizing it based on feedback
The document examines these areas through a literature review and interviews with industry professionals to provide guidance to companies on effectively leveraging
MSc Dissertation Strategic Marketing UB14018993Marc van Hutten
This document is a dissertation submitted by Marc Van Hutten to Bradford University in partial fulfillment of an MSc degree in Strategic Marketing. The dissertation seeks to identify the key determinants of decision-making amongst moviegoers. It begins with an introduction that outlines the research objectives and questions. A literature review then examines theories related to the consumer decision-making process and factors that influence movie choice. Primary data was collected through interviews with students. The findings suggest that social factors and information from friends and reviews influence movie choice. Awards were found to have a moderate yet interesting influence by triggering information search and influencing expectations. The conclusion discusses implications for managers and recommendations for further research.
To what extent are companies using Social Media within their Digital Communit...Maria Jose Serres-Rouse
This is a findings and analysis chapter of a MSc Digital Marketing degree Dissertation by Maria Jose Serres.
The purpose of the dissertation was to investigate to what extent companies are using Social Media within their digital communities.
I also had the opportunity to examine in what ways the company's culture has been affected since it adopted Social Media and to what extent Social Media is allowing companies to deliver value to their Communities, as measured by their own objectives.
Many companies adopted Social Media, but not all of them are now obtaining the results they expected at first. Mistakes are related to misunderstanding and lack of strategy.
The organisations that are succeeding have many characteristics in common that are related to the companies’ values and changes in the culture.
This document contains the findings of my research.
In case you want the details of the data obtained from experts or the discussion of the implications I created, please contact by email.
You can use the information contained in this document, please include a copyright notice and the name of the writer when you do it.
Maria Jose Serres
MSc Digital Marketing
Southampton University
2010 -2011
@mjserres
MBA Dissertation: "Investigation into Programmatic Marketing as a More Effici...Isman Tanuri
This is my 15k-word MBA dissertation entitled "An Investigation into Programmatic Marketing as a More Efficient, Responsible and Financially Prudent Digital Marketing Practice of the Future"
Do contact me if you want a summary overview in person. I can be paid in excellent coffee.
Completed in Oct 2014
To Understand the Eco-System in Digital Media Marketing.Saurabh Giratkar
Title of the Dissertation Report is “To Understand the ecosystem of digital media marketing” and Objectives of the Dissertation are to understand the change in consumer buying behavior in digital era. Methodology used for achieving these objectives is a exploratory research. For achieving the objective, I have done one research using an online questionnaire. The title for the research is “Understand the consumer buying behaviour of Indian in digital era”.
Main findings of this Dissertation are given here. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report.
The successful completion of this Dissertation indicates that the future of marketing is in the hands of digital. I conclude my research by quoting again that “Brands can’t sustain without digital presence”
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."
This document is a project report submitted by Pradeep Bhausaheb Chaudhari, a student at Vishwakarma Institute of Management in Pune, India. The report is titled "A Study of digital marketing and social media platforms" and was conducted for Technex Technologies Pvt. Ltd. as part fulfillment for Pradeep's MBA degree. The report includes declarations, acknowledgements, lists of tables and figures, and an index outlining the contents of the report, which will analyze digital marketing and social media platforms.
Social / Digital Media - A report on new trends in industryManeesh Garg
Social Media - Analysis of great social media campaigns of all time. Also a brief look on social media campaign run by Spice Mobile India. The presentation is also available for this report in my uploads.
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
This document is a dissertation that examines the role of social media on branding for universal banks in Ghana. It begins with an abstract that summarizes the study's objectives to examine the relevance of social media to banks, how social media fits into banks' operational structures, and the effect on brand value. The introduction provides background on factors driving industry adoption of social media and defines the problem statement, research questions, and objectives. It will use a questionnaire to collect data from 11 banks on their social media adoption, use, challenges and opportunities. The findings could help banks better understand social media's impact on their brands.
Viral marketing of digital products using social media - MBA DissertationKapil Gupta
The document discusses viral marketing of digital products using social media. It explores how companies can develop and execute a viral marketing campaign for digital products on social media platforms. The key points covered include:
- Understanding viral marketing and how it differs from traditional digital marketing
- Developing an overall business and marketing strategy to support a viral campaign
- Designing products and messages that are well-suited for social sharing and virality
- Identifying and engaging influential social media users to help spread the campaign
- Executing the campaign and continuously managing/optimizing it based on feedback
The document examines these areas through a literature review and interviews with industry professionals to provide guidance to companies on effectively leveraging
MSc Dissertation Strategic Marketing UB14018993Marc van Hutten
This document is a dissertation submitted by Marc Van Hutten to Bradford University in partial fulfillment of an MSc degree in Strategic Marketing. The dissertation seeks to identify the key determinants of decision-making amongst moviegoers. It begins with an introduction that outlines the research objectives and questions. A literature review then examines theories related to the consumer decision-making process and factors that influence movie choice. Primary data was collected through interviews with students. The findings suggest that social factors and information from friends and reviews influence movie choice. Awards were found to have a moderate yet interesting influence by triggering information search and influencing expectations. The conclusion discusses implications for managers and recommendations for further research.
To what extent are companies using Social Media within their Digital Communit...Maria Jose Serres-Rouse
This is a findings and analysis chapter of a MSc Digital Marketing degree Dissertation by Maria Jose Serres.
The purpose of the dissertation was to investigate to what extent companies are using Social Media within their digital communities.
I also had the opportunity to examine in what ways the company's culture has been affected since it adopted Social Media and to what extent Social Media is allowing companies to deliver value to their Communities, as measured by their own objectives.
Many companies adopted Social Media, but not all of them are now obtaining the results they expected at first. Mistakes are related to misunderstanding and lack of strategy.
The organisations that are succeeding have many characteristics in common that are related to the companies’ values and changes in the culture.
This document contains the findings of my research.
In case you want the details of the data obtained from experts or the discussion of the implications I created, please contact by email.
You can use the information contained in this document, please include a copyright notice and the name of the writer when you do it.
Maria Jose Serres
MSc Digital Marketing
Southampton University
2010 -2011
@mjserres
MBA Dissertation: "Investigation into Programmatic Marketing as a More Effici...Isman Tanuri
This is my 15k-word MBA dissertation entitled "An Investigation into Programmatic Marketing as a More Efficient, Responsible and Financially Prudent Digital Marketing Practice of the Future"
Do contact me if you want a summary overview in person. I can be paid in excellent coffee.
Completed in Oct 2014
To Understand the Eco-System in Digital Media Marketing.Saurabh Giratkar
Title of the Dissertation Report is “To Understand the ecosystem of digital media marketing” and Objectives of the Dissertation are to understand the change in consumer buying behavior in digital era. Methodology used for achieving these objectives is a exploratory research. For achieving the objective, I have done one research using an online questionnaire. The title for the research is “Understand the consumer buying behaviour of Indian in digital era”.
Main findings of this Dissertation are given here. Indian customers are highly information seekers. They collect more information about a product before buying it. Internet penetration in India is key player for this phenomenon. Most of Indians are getting stimulus through advertisements, but they are not reaching to end phase of customers purchase journey, mainly in high involvement purchases. Brands are getting more touch point to reach their target group in this digital era. More details about findings are given this report.
The successful completion of this Dissertation indicates that the future of marketing is in the hands of digital. I conclude my research by quoting again that “Brands can’t sustain without digital presence”
Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering. Advertising is defined by Richard F. Taflinger as “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."
This document is a project report submitted by Pradeep Bhausaheb Chaudhari, a student at Vishwakarma Institute of Management in Pune, India. The report is titled "A Study of digital marketing and social media platforms" and was conducted for Technex Technologies Pvt. Ltd. as part fulfillment for Pradeep's MBA degree. The report includes declarations, acknowledgements, lists of tables and figures, and an index outlining the contents of the report, which will analyze digital marketing and social media platforms.
Social / Digital Media - A report on new trends in industryManeesh Garg
Social Media - Analysis of great social media campaigns of all time. Also a brief look on social media campaign run by Spice Mobile India. The presentation is also available for this report in my uploads.
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
This document is a dissertation that examines the role of social media on branding for universal banks in Ghana. It begins with an abstract that summarizes the study's objectives to examine the relevance of social media to banks, how social media fits into banks' operational structures, and the effect on brand value. The introduction provides background on factors driving industry adoption of social media and defines the problem statement, research questions, and objectives. It will use a questionnaire to collect data from 11 banks on their social media adoption, use, challenges and opportunities. The findings could help banks better understand social media's impact on their brands.
This is the dissertation conducted by Mahinya Aman, in partial fulfillment of the requirement for the Degree of Bachelor of Human Resources Management of Tumaini University Dar es Salaam College, Tanzania
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
Báo cáo thống kê về Cnsumer insight trên Digital Marketing 2014Duy, Vo Hoang
- The biggest data challenges facing marketers are the storage and integration of customer data into a single database, according to over a third of respondents. Data quality is also a concern for around a quarter.
- Aggregated web data and transactional data are the most common types of customer data collected, reported by 70% and 48% of respondents respectively. Around half also collect demographic and customer interaction data.
- Customer data is stored in a variety of places, with over a third storing it in a single centralized database. Around a third also use separate marketing data marts or content management systems to store customer data.
This document summarizes a capstone project submitted by Ammon Arave to Southern Utah University for a Master's degree in Professional Communication. The project involved developing a social media marketing plan for Snow College. Arave conducted surveys of high school seniors and their parents to understand their perspectives on social media. He also reviewed relevant literature. Based on the survey results and literature review, Arave created a social media marketing plan for Snow College to improve recruitment through more effective use of social media strategies. The plan was presented at a conference of admissions and recruiting personnel from higher education institutions across Utah.
The main differences between internet marketing and traditional marketing are:
- Reach - Internet marketing has the potential to reach a global audience, while traditional marketing is usually limited to a local or regional area.
- Cost - Internet marketing can often have lower costs per impression/lead compared to traditional marketing such as print, TV, radio ads. However, it requires an initial investment in things like website development.
- Interactivity - Internet marketing allows for more two-way interaction between business and customers through things like emails, social media, online reviews etc. Traditional marketing is usually one-way communication.
- Measurement - It's easier to track metrics like clicks, conversions, ROI etc with internet marketing. Traditional marketing effectiveness can be
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.Aabhishek Sharma
This document is a project report submitted by Abhishek Sharma for the degree of Master of Business Administration. The report examines digital marketing and its impact on revenue generation. It begins with an introduction that defines digital marketing and outlines the key components of the digital marketing ecosystem, including integrated channels like search engine optimization, social media, and video. It also discusses integrated services like analytics, content management, and digital strategy. The report will analyze how these digital marketing tactics can impact revenue generation.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Impact of Digital Marketing on eCommerce - Final ReportCybez
This document is a dissertation report submitted by Atul Jain to the Indian Institute of Foreign Trade in partial fulfillment of an MBA degree. The report examines the impact of digital marketing on e-commerce in India. It includes sections on the objectives and methodology of the research, the state of e-commerce in India, types of digital marketing strategies used, research findings, and the future outlook of digital marketing in India. The report provides an overview of the topic while fulfilling degree requirements.
Dissertation on Social Media Advertising Practices in the Fast Fashion Indust...Amresh Pratap Yadav
This document provides a literature review on social media advertising strategies employed by fast fashion brands like H&M and Zara and their impact on customer purchase intentions and brand loyalty. It identifies several theories that explain how social media advertising can influence consumer behavior, such as the 4C framework and Hierarchy of Effects model. Popular social media strategies used by fast fashion brands, including display ads, photo and video posting, are also examined. While social media advertising is found to be generally more effective than traditional methods, more research is still needed to understand its effects according to different theories. The review informs the study's methodology to analyze the link between H&M's and Zara's social media strategies and customer outcomes in the UK.
Digital Marketing Plan For Power Point Bags KarkalaSandeep Kotian
This project is done as a Individually as a part of MBA course. Here we worked on to identification of problem of company and clear suggestion for that. This project only on digital marketing domain. here i did website analysis , keyword research , social media plan, digital marketing plan and google analytics.Digital Marketing Plan for Power Point Bags Karkala ? Under this consultancy project I
gone through current problem faced by the company. Based on companies requirement I
suggested digital marketing strategy such as google display marketing, google AdWords,
SEO, social media marketing, email marketing and analytics.
The document discusses the scope of marketing and key concepts in marketing. It outlines that marketing now encompasses goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. It then discusses several key concepts in marketing including needs, wants and demands; products and value propositions; value and satisfaction; exchanges and transactions; relationships and networks; and markets. The document provides definitions and explanations of these fundamental marketing concepts.
Digital marketing utilizes various digital channels like websites, mobile apps, and social media to promote products and brands, allowing for multidirectional communication compared to traditional unidirectional marketing, and its effectiveness can be easily measured. The document outlines what digital marketing is, compares it to traditional marketing, discusses why people use the internet and the digital marketing framework involving discovery, analysis, building campaigns, implementing, measuring, and managing results.
SOCIAL MEDIA AS A MARKETING TOOL IN INDIAGirish Kumar
This project report summarizes research conducted on using social media as a marketing tool in India. The report discusses how social media marketing allows businesses to connect with customers and build relationships. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and how businesses can benefit from using these tools. The report also analyzes primary research findings on social media usage in India and provides recommendations on how businesses can effectively utilize social media for marketing.
Impact of Digital Marketing as a Marketing Tool in IndiaSandip P.
The document provides information about a project on the impact of digital marketing as a marketing tool in the Indian market. It discusses the profile of the organization EDSS Pvt. Ltd., which provides engineering design software and services to the construction industry in India. Some key details include:
- EDSS Pvt. Ltd. is a Belgium-based software company that has its India head office in Pune with over 50 employees and several branches across India.
- It offers two types of software - Hit-Office, a management solution for the construction industry, and customized software for project management, accounting, and safety modules.
- In the current financial year, the company's annual turnover is 3.2 crores
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
This document is a literature review and research methodology for a study on customer perception of social media advertising. The objectives are to study the time spent on social networks, the influence of demographics on ad selection, and the effect of social media ads on purchase decisions. The research will use a questionnaire for primary data collection through convenience sampling of consumers in Dehradun. Chi-square tests will be used to analyze relationships between variables. The literature review covers past studies on attitudes toward mobile, email and social media advertising.
Social Media Marketing – India Trends Study 2013 [Report]Social Samosa
Social Media Marketing - India Trends Study 2013 provides insights from social media-savvy organizations in India on their use of social media. Key findings include:
1. Most organizations use social media to build communities and highlight brand news. Some also use it for leads, customer service, and research.
2. Facebook is the most important social media platform for engagement, followed by Twitter, YouTube, and blogging. Emerging platforms like Pinterest and Foursquare are also being explored.
3. Majority of organizations have conducted campaigns where social media was the leading component and have favored online fans.
Impact of Artificial Intelligence on Marketing SadiahAhmad
The AI market is growing at an astounding rate as the amount of data companies collect
increases and businesses look to use that data in meaningful ways. In the digital marketing space,
most of the growth of AI is attributed to programmatic advertising.
This document outlines a dissertation proposal on the effectiveness of online advertising on social networking sites. The proposal discusses the purpose of studying this topic, relevant research questions, and objectives. It provides an extensive literature review on previous research regarding advertising on social media and the emergence of major social networking platforms. The proposed research methodology is also summarized, including the sampling approach, data collection methods, and proposed timeline.
This document is a dissertation report submitted by Ranjan Kumar to Acharya Institute of Management and Sciences in partial fulfillment of the requirements for a Master of Business Administration degree. The report studies customer satisfaction at Reliance Fresh retail outlets in Bangalore, India. It includes declarations by Ranjan Kumar and his advisor Prof. K. Ranganathan, as well as certificates of approval. Ranjan Kumar acknowledges and thanks those who supported the completion of his dissertation report.
This is the dissertation conducted by Mahinya Aman, in partial fulfillment of the requirement for the Degree of Bachelor of Human Resources Management of Tumaini University Dar es Salaam College, Tanzania
The top three questions marketers want answered about social media marketing are:
1. How to measure the effect of social media marketing on their business.
2. How to integrate and manage all of their social media marketing activities.
3. The best ways to sell products and services using social media.
The majority of marketers spend 6 or more hours per week on social media marketing activities. Measuring results and integrating activities were identified as major areas marketers want to improve.
Báo cáo thống kê về Cnsumer insight trên Digital Marketing 2014Duy, Vo Hoang
- The biggest data challenges facing marketers are the storage and integration of customer data into a single database, according to over a third of respondents. Data quality is also a concern for around a quarter.
- Aggregated web data and transactional data are the most common types of customer data collected, reported by 70% and 48% of respondents respectively. Around half also collect demographic and customer interaction data.
- Customer data is stored in a variety of places, with over a third storing it in a single centralized database. Around a third also use separate marketing data marts or content management systems to store customer data.
This document summarizes a capstone project submitted by Ammon Arave to Southern Utah University for a Master's degree in Professional Communication. The project involved developing a social media marketing plan for Snow College. Arave conducted surveys of high school seniors and their parents to understand their perspectives on social media. He also reviewed relevant literature. Based on the survey results and literature review, Arave created a social media marketing plan for Snow College to improve recruitment through more effective use of social media strategies. The plan was presented at a conference of admissions and recruiting personnel from higher education institutions across Utah.
The main differences between internet marketing and traditional marketing are:
- Reach - Internet marketing has the potential to reach a global audience, while traditional marketing is usually limited to a local or regional area.
- Cost - Internet marketing can often have lower costs per impression/lead compared to traditional marketing such as print, TV, radio ads. However, it requires an initial investment in things like website development.
- Interactivity - Internet marketing allows for more two-way interaction between business and customers through things like emails, social media, online reviews etc. Traditional marketing is usually one-way communication.
- Measurement - It's easier to track metrics like clicks, conversions, ROI etc with internet marketing. Traditional marketing effectiveness can be
Digital marketing is new era for indian economy growth Sagnik Dasgupta
Digital marketing in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering.
A STUDY ON DIGITAL MARKETING AND IT'S IMPACT ON REVENUE GENERATION.Aabhishek Sharma
This document is a project report submitted by Abhishek Sharma for the degree of Master of Business Administration. The report examines digital marketing and its impact on revenue generation. It begins with an introduction that defines digital marketing and outlines the key components of the digital marketing ecosystem, including integrated channels like search engine optimization, social media, and video. It also discusses integrated services like analytics, content management, and digital strategy. The report will analyze how these digital marketing tactics can impact revenue generation.
"A study of digital marketing services" -summer internship projectMarketerBoard
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteria’s we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
Impact of Digital Marketing on eCommerce - Final ReportCybez
This document is a dissertation report submitted by Atul Jain to the Indian Institute of Foreign Trade in partial fulfillment of an MBA degree. The report examines the impact of digital marketing on e-commerce in India. It includes sections on the objectives and methodology of the research, the state of e-commerce in India, types of digital marketing strategies used, research findings, and the future outlook of digital marketing in India. The report provides an overview of the topic while fulfilling degree requirements.
Dissertation on Social Media Advertising Practices in the Fast Fashion Indust...Amresh Pratap Yadav
This document provides a literature review on social media advertising strategies employed by fast fashion brands like H&M and Zara and their impact on customer purchase intentions and brand loyalty. It identifies several theories that explain how social media advertising can influence consumer behavior, such as the 4C framework and Hierarchy of Effects model. Popular social media strategies used by fast fashion brands, including display ads, photo and video posting, are also examined. While social media advertising is found to be generally more effective than traditional methods, more research is still needed to understand its effects according to different theories. The review informs the study's methodology to analyze the link between H&M's and Zara's social media strategies and customer outcomes in the UK.
Digital Marketing Plan For Power Point Bags KarkalaSandeep Kotian
This project is done as a Individually as a part of MBA course. Here we worked on to identification of problem of company and clear suggestion for that. This project only on digital marketing domain. here i did website analysis , keyword research , social media plan, digital marketing plan and google analytics.Digital Marketing Plan for Power Point Bags Karkala ? Under this consultancy project I
gone through current problem faced by the company. Based on companies requirement I
suggested digital marketing strategy such as google display marketing, google AdWords,
SEO, social media marketing, email marketing and analytics.
The document discusses the scope of marketing and key concepts in marketing. It outlines that marketing now encompasses goods, services, experiences, events, persons, places, properties, organizations, information, and ideas. It then discusses several key concepts in marketing including needs, wants and demands; products and value propositions; value and satisfaction; exchanges and transactions; relationships and networks; and markets. The document provides definitions and explanations of these fundamental marketing concepts.
Digital marketing utilizes various digital channels like websites, mobile apps, and social media to promote products and brands, allowing for multidirectional communication compared to traditional unidirectional marketing, and its effectiveness can be easily measured. The document outlines what digital marketing is, compares it to traditional marketing, discusses why people use the internet and the digital marketing framework involving discovery, analysis, building campaigns, implementing, measuring, and managing results.
SOCIAL MEDIA AS A MARKETING TOOL IN INDIAGirish Kumar
This project report summarizes research conducted on using social media as a marketing tool in India. The report discusses how social media marketing allows businesses to connect with customers and build relationships. It provides an overview of major social media platforms like Facebook, Twitter, LinkedIn and how businesses can benefit from using these tools. The report also analyzes primary research findings on social media usage in India and provides recommendations on how businesses can effectively utilize social media for marketing.
Impact of Digital Marketing as a Marketing Tool in IndiaSandip P.
The document provides information about a project on the impact of digital marketing as a marketing tool in the Indian market. It discusses the profile of the organization EDSS Pvt. Ltd., which provides engineering design software and services to the construction industry in India. Some key details include:
- EDSS Pvt. Ltd. is a Belgium-based software company that has its India head office in Pune with over 50 employees and several branches across India.
- It offers two types of software - Hit-Office, a management solution for the construction industry, and customized software for project management, accounting, and safety modules.
- In the current financial year, the company's annual turnover is 3.2 crores
CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA ADVERTISINGSuyash Jain
This document is a literature review and research methodology for a study on customer perception of social media advertising. The objectives are to study the time spent on social networks, the influence of demographics on ad selection, and the effect of social media ads on purchase decisions. The research will use a questionnaire for primary data collection through convenience sampling of consumers in Dehradun. Chi-square tests will be used to analyze relationships between variables. The literature review covers past studies on attitudes toward mobile, email and social media advertising.
Social Media Marketing – India Trends Study 2013 [Report]Social Samosa
Social Media Marketing - India Trends Study 2013 provides insights from social media-savvy organizations in India on their use of social media. Key findings include:
1. Most organizations use social media to build communities and highlight brand news. Some also use it for leads, customer service, and research.
2. Facebook is the most important social media platform for engagement, followed by Twitter, YouTube, and blogging. Emerging platforms like Pinterest and Foursquare are also being explored.
3. Majority of organizations have conducted campaigns where social media was the leading component and have favored online fans.
Impact of Artificial Intelligence on Marketing SadiahAhmad
The AI market is growing at an astounding rate as the amount of data companies collect
increases and businesses look to use that data in meaningful ways. In the digital marketing space,
most of the growth of AI is attributed to programmatic advertising.
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MangoTango - Using Market Research for Entrepreneurs - May 2016MangoTango
Presentation to entrepreneurs in Cambodia demonstrating how to use Market Research tools and techniques to create an effective company strategy and business plan.
Effective Integrated Marketing Communications involves understanding and communicating to customers. Market and customer research, sales promotions, advertising, public relations, events and experiences, direct marketing, personal selling and word of mouth are components of an IMC program.
2. PRN: 13020441325
PREFACE..
Communication through ads (any form) is a vital tool used in marketing. Since I am
interested in creativity of ads (both print and t.v.), I have chosen this unique topic
for my dissertation.
I dedicate this to my parents.
The originality of report which says 0% similar (TURNITIN) is dedicated to my
respected mentor Shri. Komal Chopra sir, for being a guiding light and inspiration
to my work like how was Drona for Eklavya.
Hope you enjoy my work and my style..
When you read it,
Becomes a legend..
3. RESEARCH..
For Pune: Primary Research and Secondary Research..
For Chandigarh: Secondary Research..
For primary research in Pune, I made 100 questionnaires comprising of 10 questions
each. I got them filled from almost every age group, income- level group so that
there are opinions from almost every kind of people. Questions included in the
questionnaires are age group, most appealing type, level of celebrity endorsement,
etc.
For secondary research related to Pune, I referred to the internet and visited
various links.
For Chandigarh, I had to go with secondary research and in few instances I have
used my personal life experience along with second confirmation with a friend who
currently works in Chandigarh.
For my research work I took five sectors into considerations. These sectors which
I have chosen have a huge impact on public, customers, non- customers, consumers,
etc. The sectors I have chosen are as follows:
1. Oil and Gas.
2. Banking.
3. Wheat for FMCG (most basic).
4. Real- Estate and Construction.
5. Automobiles (2- wheelers and 4- wheelers).
4. HOW I WENT FOR IT...
I saw a new ad of Amul in which modern parents get their son ready for school and
give him Amul butter in breakfast. This ad connected emotionally, with a slight
sense of humor. When I saw it for the first time, at the same time an e- mail came
to me regarding dissertation. After few hours of exhaustive brain- storming, this
topic came in my mind and I decided to go for it.
Step 1: Deciding the flow..
I decided to go with two cities, Pune and Chandigarh. Study few ads of above
mentioned 5 sectors and then compare the form and essence of marketing
communication in both the cities and there is some difference and the difference
is due to demography, psychography, even geography, etc.
Step 2: Comparison..
The difference of their impact and how they play with psychology of human mind is
pretty interesting. I have also mentioned the success and failure stories of few
real- estate ads (print and TV) of both Pune and Chandigarh.
Step 3: For Pune: 1. Preparing questionnaire (sample size 50) related to content
and appeal of ads.
2. According to my research, what suits people of Pune
emotionally. For Example: Have you seen Breaking Bad? It won 4 Emmy Awards for
best Series since 2008 (upto 2011, Then Homeland won for 2012, 2013) and again
for 2014 it was ‘Breaking Bad’. I know, it’s a series not an ad film, but it works on
Big Data and Market Research. This is what I want to prove, for ad films, as ads
which connect emotionally get a good market response viz. Nescafe.
3. Studying success and failure stories of Real Estate ads (both
print and TV) in comparison to Chandigarh (a new real estate hype).
Step 4: For Chandigarh: Secondary Research and consulting a friend.
Step 5: Compiling my research and comparative analysis of Marketing
Communication.
Step 6: Preparing my hypothesis via my report and giving final conclusion in it.
5. TABLE OF CONTENTS:
1…………………………………… Ad Agencies in Pune and Chandigarh.
2………………………………….. Questionnaire for Pune.
3………………………………….. Primary Research.
4………………………………….. Secondary Research related to Pune.
5………………………………….. Chandigarh.
6………………………………….. Secondary Research related to Chandigarh.
7………………………………….. RESEARCH PAPER- for Pune.
8………………………………….. for Chandigarh.
9………………………………….. Comparative Analysis.
10………………………………….What all people want?.
11…………………………………. People of Pune.
12………………………………… People of Chandigarh.
13………………………………… Conclusion.
14………………………………… Turnitin Report.
15………………………………… Remarks of Respected Mentor.
16………………………………… Bibliography.
7. Ad AGENCIES IN PUNE AND
CHANDIGARH..
There are many ad agencies in Pune which always give their best to connect with
people and increase market share of a particular brand or product in a particular
sector relatively.
There are following ad agencies in Pune:
1. The Circus Works. Website: thecircusworks.com
2. Pratisaad Communications Private Limited. Website: pratisaad.com
3. Seagull Advertising. Website: seagulladvretising.com
4. Paradigm Plus Marketing Communications. Website: paradigmplus.com
5. Setu Advertising Private Limited. Website: setuadvertising.com
6. Genesis Advertising. Website: genesisads.com
7. Maroon Island. Website: maroonisland.com
In Chandigarh, people normally like to market their own business. There are few
Punjabi Channels which is used as a cheaper TV ad media by businessmen. Their
such ads are created by following TV agencies:
1. Mantrin. Website: mantrin.com
2. BR Advertising Service. Website: brads.com
3. Degraphics Advertising and Marketing. Website: degraphicsads.com
4. Palco Advertising. Website: palcoads.com
5. Monga Advertising. Website: mongaadvt.com
6. Crayons Advertising Limited. Website: crayonad.com
7. Different Strokes Private Limited. Website: dsdads.com
These ad agencies do their work, with repect to the segment of population and
lifestyle.
8. As Chandigarh lies in North whereas, Pune lies in west of India, we can capture
relatively many differences in tastes and habits.
This gives rise to two of my research work hypothesis based on Primary and
Secondary Research in Pune and only Secondary Research in Chandigarh.
9. QUESTIONNAIRE FOR PUNE..
DESIGNING A QUESTIONNAIRE:
Qualities of a good questionnaire:
1. Exploratory Questionnaires: Here, data is not quantative neither it is to be
statistically evaluated. For Example: Asking a housewife about household
stuff.
2. Formal Standardized Questionnaire: Here, researcher has to evaluate his
result statistically. He/she has to follow certain norms which are as follows:
a. Wordings and order of questions.
b. Definition or explanation for each question.
c. Response format that is, to enable questionnaire for rapid completion and
simplicity.
MY STEPS:
I followed 9 steps taught to me by Asha Ma’am in first semester. They are as
follows:
1. Deciding the information which I need for my dissertation.
2. Defining the target respondents. (In my case daily travelers boarding trains
locally at Pune Junction).
3. My methods for reaching target audience.
4. Question Content.
5. Question wording.
6. Arranging questions in meaningful order and format.
7. Length of the questionnaire.
8. Pre- test the questionnaire.
9. Develop the final survey form.
After following this format and measures, I developed a questionnaire which
should satisfy customers or consumers or people of all sectors. Sample size is 50.
10. REVIEW FOR QUESTIONNAIRE:
By Mentor:
FINAL QUESTIONNAIRE:
Name:
Age:
Income Level: 5,000 15,000 35,000 50,000 1,00,000
Education Level: 8th
10th
12th
Graduate Post- Graduate
1. What kind of ads do you like:
a. Print b. TV c. Mobile d. Online (web) e. Any
2. Why do you like them:
a. For the format b. Style c. Connectivity d. Habit e. Any
3. Do you like new Nescafe ad:
a. Yes b. No c. Not Seen
11. 4. Do you like print ads for Amniora Malls and Society:
a. Yes b. No c. Not Seen
5. Which celebrity you would prefer for all kind of ads:
a. Film b. Sports c. TV d. National Hero e. Politicians f. Any
Last Question: Sorry for your time..
6. What connects you:
a. Emotion b. Quality c. Standard d. Celebrity e. Hunger
Sorry again for your time, as time is money.
ANALYSIS OF QUESTIONNAIRE:
This questionnaire would bring out the following qualitative features which I need
for my research and dissertation. They are as follows:
1. Preference of ads type.
2. Quality of ads.
3. Connectivity of a brand or a product or a name or celebrity.
4. Emotional Connectivity.
Question 1 would describe all preference of ads and which ads people prefer.
Question 2 would describe the reason for their liking of that kind of ad.
Question 3 would describe directly the emotional connectivity with a tinge of
humor (new Nescafe ad) and people like it or not.
Question 4 would describe us the effects of vague print ads by Amniora.
Question 5 would describe about types of celebrity which people would like to see
in ads and their connectivity in their personal life.
Question 6 the final verdict question which shows people preferences on ad
connectivity and what connects them.
12. From the above, my hypothesis is again defined as follows:
1. Where do people find a ‘connect’ in Pune?
2.How that ‘connect’ is different from the
people of Chandigarh?
I can only hope that these questions would serve my purpose in Pune and with my
mentor’s grace I may find my goal.
13. PRIMARY RESEARCH..
DEFINING MY HYPOTHESIS:
From above questionnaire I could define hypotheis for my 1st
question which is:
“Where do people find a ‘connect’ in Pune?”
To find answer to this question, I will do research analysis on this filled
questionnaire. All qualitative values would be quantified.
RESEARCH ANALYSIS ON QUESTION 1:
1. Out of 50 people (sample size) 27 went for ‘print’.
2. 18 went for ‘TV’.
3. 2 went for ‘mobile or cellular device’.
4. 10 went for ‘web (online) [collectively 7 from print and 3 from TV]’.
14. 5. None of them went for ‘any other’ as an option.
RESEARCH ANALYSIS FOR QUESTION 2:
1. 3 went for the ‘format’.
2. 20 went for ’style’.
3. 20 went for ‘connectivity’.
4. 6 were satisfied with the option of ‘habit’.
5. Only 1 opted for ‘any’ other as an option.
0
5
10
15
20
25
30
Print TV Web Mobile
27
18
10
2
0 0
7
00 0
3
5
Series 1
Series 2
Series 3
15. RESEARCH ANALYSIS FOR QUESTION 3:
1. 21 said ‘yes’.
2. 10 said ‘no’.
3. 19 said ‘not seen’.
No. of viewers
No. of Viewers3
No. of viewers2
0
5
10
15
20
3
20 20
61
7
3
0
1
3
7
1
No. of viewers
No. of Viewers3
No. of viewers2
21
10
19
No. of viewers
Yes
No
Not Seen
16. RESEARCH ANALYSIS FOR QUESTION 4:
1. 32 said ‘yes’.
2. 12 said ‘no’.
3. 6 said ‘not seen’.
RESEARCH ANALYSIS FOR QUESTION 5:
1. 11 went for ‘film’.
2. 12 went for ‘sports’.
3. 4 went for ‘TV personalities’.
4. 13 went for ‘National Heroes’.
5. 7 went for ‘politicians’.
6. 3 went with ‘any’.
32
12
6
No. of viewers
Yes
No
Not Seen
17. RESEARCH ANALYSIS FOR QUESTION 6:
1. 17 went with ‘emotion’.
2. 10 went with ‘quality’.
3. 3 went with ‘standard’.
4. 13 went with ‘celebrity’.
5. 7 went with ‘hunger or greed’.
12
4
7
0
2
4
6
8
10
12
14
0 2 4 6 8 10 12 14
sports
TV
politicians
18. *Related Excel sheets and graphs are attached*
17
10
3
13
7
20
Mood
Emotion
Quality
Standard
Celibrity
Hunger
19. SECONDARY RESEARCH RELATED
TO PUNE..
Boom of print advertisement in Pune..
More emphasis on Celebrity Endorsement (Film and politician{see previous
picture}).
20. Every space is occupied..
We can clearly see that quality print ads mostly work and ad agencies in Pune are
busy doing graphics mostly.
My Secondary Research about Pune shows mostly:
1. Print Ads.
2. Celebrity (mostly politicians) endorsements.
3. Emphasis on graphics.
4. Best possibilities for space.
5. High influence of TV.
If I want to show it quantatively, then I will have to suppose many values. They are
for sample size of 50 and they are:
1. Print Ads preference- 35.
2. TV ads- 10.
3. Internet ads- 5.
4. Mobile ads- 0.
21. `In future report I will add it with my primary research and then compare it with
Chandigarh.
35
10
5
0
Most Influential
Print
TV
Web
Mobile
22. CHANDIGARH..
A U.T. in North India covering HP in North, Punjab in West, Uttarakhand in East,
Haryana in South. Capital city of two states.
A well planned city. Every sector, every street is well planned. This is a photo of a
chowk in between sector 17, 22, 23 and 18.
Every sector is accompanied by at least one garden. This is Rose Garden covering
sector 16 and sector 10.
23. SECONDARY RESEARCH RELATED TO
CHANDIGARH..
1. Print ads are mainly journal print ads printed in newspapers, magazines,
journals, etc.
2. There is a high headcount percentage of population which views and gets
influenced by TV commercials (local).
3. Younger generation is also influenced by web ads and mobile ads.
If I choose a sample- size of 50 and assume the respective values as in:
Journal Print Ads- 20.
Banners, Hoardings- 5.
TV ads- 20.
Web, Mobile- 5.
20
5
20
5
No. of viewers
Journal print ads
Banners, hoardings
TV ads
Web, Mobile
24. People of Chandigarh find a ‘connect’ associated to brands or values mainly:
1. Emotionally.
2. Celebrity endorsement.
3. Connecting day to day worldly affairs.
4. Spiritual connect.
If I have to assume values for these constraints, assumed values would be (sample
size= 50):
Emotionally- 30.
Celebrity Endorsement- 15.
Connecting day to day worldly affairs- 3.
Spiritual connect- 2.
30
15
3 2
connectivity
emotionally
celebrity endorsement
connecting day to day worldly
affairs
spiritual connect
25. RESEARCH PAPER
FOR PUNE..
HYPOTHESIS RELATED TO PUNE:
Where do you find a ‘connect’ in Pune?
According to Primary Research:
1. Mostly people of Pune are influenced by Celebrity or National Hero
conveying an Emotional message.
2. A more innovative form of ‘print’ advertisement with a good view has more
impact on public or consumers.
3. Emotionally connecting TV ads do work in Pune.
4. Print ads for Amniora Society in Nagarpatta City changed the due course of
print advertisement in Pune. Now I can say that print ads have a greater
influence than TV ads.
5. People of Pune find emotional connect in print ads and if they successfully
perceive the right message conveyed to them, those become a success story
like Amniora Society.
SECONDARY RESEARCH:
My secondary research shows how people of Pune prefer print ads over other form
of communication.
According to secondary research:
1. More number of people try to find a connect in print ads.
2. Good TV ads conveying a right message in right time are also preferred.
3. Web based ads are trending more in Pune.
26. 4. Mobileads are still uncreative and considered as a disturbance among
general public.
5. According to secondary research, people find more connectivity in print ads,
hence almost every free space for banners, hoardings, etc. is occupied and
now creativity in Pune is evolving in finding those empty spaces.
27. FOR CHANDIGARH..
As I am a student of SIMS Pune, it was nearly impossible for me to do a primary
research in Pune maybe due to strict rules of my college. So I went for secondary
research in Chandigarh. As it is like my another hometown, I know each and
everything about it, hence it wasn’t a problem but always acted as a solution to it.
My secondary research for Chandigarh suggests:
1. People of Chandigarh are emotional. As we all know that all Punjabis are
emotional and majority of Punjabi population dwells in Chandigarh.
2. Celebrities, especially sports and film celebrities endorsed ads also lay a
huge impact on the minds of people as people of Chandigarh or Punjabis
normally idealize others (mostly God but preference for reality) and try to
follow their footsteps.
3. People are spiritual but they don’t prefer a spiritual connect in all day to day
affairs.
4. They i.e people of Chandigarh normally prefer any related to their day to
affairs, that’s why they find more amount of connect in their local
celebrities.
In the end, I would only say that people of Chandigarh are emotional, they might be
emotional in their spirituality, daily affairs, idealizing any identity, etc. but they
are emotional. They like to connect emotionally.
Since, print ads are mostly preferred in newspaper’s classifieds, journals, etc. they
don’t connect emotionally to it. TV ads play a vital role as a marketing
communication media in Chandigarh.
Hence, any ad which shows a well nurtured celebrity who has a local touch, grossed
in day to day affairs or connecting emotionally elsewhere, wins the mind of a
Chandigarhite.
28. COMPARATIVE ANALYSIS..
•more emphasisonprintads.
•emotional connectivityispreferredover
celebrityendorsement.
•no space leftforprintads, innovationin
utlisationof space isrequired.
•printads connectingemotionallyisaor will
be a huge success,butrightmessage tobe
conveyedatrighttime.
•Printads coveringmaximumspace isahuge
successinPune.
•but,it shouldconnectemotionallyorshould
have a connectwithpeople of Pune intheir
day to dayaffairs.
Pune
•people of Chandigarhare emotional.
•theynormallyidealizeothersintheirdayto
day worldlyaffairs.
•theyare spiritual,buttheytendtohide
theirspiritual identity.
•printads onlyare a successinnewspapers,
magazines,journals,etc.notinbanner
form.
•TV ads connectingemotionallyand
celebritywise isahuge successin
Chandigarh.
•Playingwithmixingemotionsisastrategyof
marketingcommunicationsinChandigarh.
Chandigarh
29. WHAT ALL PEOPLE WANT..
Normally, all people in this world have a heart. And somehow or the other their
heart is connected to emotions. Any emotional situation clicking the right span at
right moment of time works and later on leads to brand connectivity, emotional
connectivity, etc.
Hence, any work of marketing communication which meets the above mentioned
specifications will lead to a successful campaign.
In India, such campaigns depending upon the nature of campaign (Pune prefers
print ads, etc) works. But it solely depends upon that connectivity of that
particular campaign.
In the end, again I will repeat what I am trying to convey and it is that
connectivity at right moment of time is the most important tool of marketing
communications.
30. PEOPLE OF PUNE..
People of Pune want everything. If I would have evolved my research results in
SPSS instead of Excel I could have told you that:
1. People of Pune are stylish, closingly they show off hence, what values to
them is perception.
2. Money only matters to lower middle class and lower classes (economically).
3. Ads are always changing minds.
4. Web ads are becoming a hit or slowly trending up.
5. Anything which gives a positive influence.
31. PEOPLE OF CHANDIGARH..
People of Chandigarh are emotionally stylish and they give preference to emotion
first.
They don’t think a lot while spending money. They prefer TV ads more as they are
music lover too.
People of Chandigarh want:
1. Peace of the world.
2. Anything emotional, sentimental.
3. Something with which they can show their pride.
4. Money can’t buy emotions.
5. Anything flawless.
32. PEOPLE OF INDIA..
When I talk about people of India, I talk about the current world we are living in
as physical boundaries are created by men and not God.
People of today’s era have to go through a lot like status, importance, etc. which is
all worldly. Any company or a product or a service which reduces burden of life is
best fitted for this world, but communicating it in a right way at right moment of
time will only work. Otherwise, they should be of free as it would lead to a
sacrifice which is the biggest and ultimate goal of life. Since, we are living in this
era where there is nothing for free, the best is to communicate the value or usp by
connecting with people.
Hence, for a successful ad campaign in India right ‘connect’ is needed, so that
consumers may later on connect it with a brand or product or usp.
33. CONCLUSION..
I would simply conclude without wasting much of your time in the following points:
a. Print ads with right emotional connect is successful in Pune.
b. TV ads are less popular after hoardings, banners, etc. in Pune.
c. In Chandigarh, emotions on TV by right celebrities is valued more.
d. Print ads only work in newspapers, magazines, journals, etc.
e. Right Emotional Connect with Right Celebrities is required in TV format for
Chandigarh and in print format for Pune.
Right media, at right place at right time, with right style of conveying the message
is important. Hence, what we need is right understanding of consumer behavior and
emotions, to decipher our message for a long lasting impact.
37. Bibliography..
Books:
1. Advertising and Brand Building………………………by K Pongianan
2. The Marketing Whitebook 2013- 2014…………by The Businessworld
Publications.
3. The Advertised Mind……………………………………….by Erik du Plessis.
4. Idea Marketing A Primer………………………………..by Nasreen Taher.
5. Doing Qualitative Research……………………………by David Silverman.
Internet links:
1. All the websites shared above with respect to all ad agencies in Pune and
Chandigarh.
2. Wikipedia.org
3. Google.com
4. Chandigarhmaps.google.com
5. Punemaps.google.com
6. Adworld.org