1. "May 1, Schmay 1"
Trent Gilbert, CXO
Adrienne Bartlett, VP, Education

2. We’ll be getting
started
shortly...

3. www.targetx.com

4. You
should be
hearing
music...

5. www.targetx.com

6. “2 Ways to Watch”
1. Full-screen
2. Video +
Chat

7. www.targetx.com

8. Wireless not recommended...

9. Email
Chat
Event
www.targetx.com

10. "May 1, Schmay 1"
Trent Gilbert, CXO
Adrienne Bartlett, VP, Education

11. http://tinyurl.com/6fjnf3l

12. Expectations
Then & Now
What does it mean?
How did we get here?
3 Keys for Improvement

13. Back in the day...

15. ...fast-forward to
today.

17. What does May 1
mean today?
(an informal study)

18. “The reason for being.
Everything we do over
a several year period
is aimed at one date.”

19. “EVERYTHING!!!
May 5 means it
ALL
(postmarked)”

20. “The meaning of
May 1
is changing”

21. “High anxiety
around
anticipated
outcomes”

22. “Stress, Stress,
Stress”

23. “Asking myself ‘why
am I in a profession
that relies on the
decision-making
abilities of 17 & 18
year olds?’”

24. “A silly date put in
place by schools with
10% acceptance
rates.”

25. 1
Year Ago

27. WHY?

28. We haven’t
educated the
market

29. Consumers are
smarter and are
demanding more
transparency

30. Today’s students and
parents are way more
“hip to the process”

31. Trendspotting:
Late deposits
Families are taking their time

32. Trendspotting:
“Wait-List Fatigue”
Don’t want to play the waiting
game just to be let down

33. Buyers
Market

34. Financial Aid
“bidding wars”

35. Kathy Kurz
Scannell & Kurz, Inc.

36. “Our clients are finding
that the May 1 deadline
is increasingly ignored
by students and
parents”

37. -Families “figuring it out”
for top choice
-Making big sacrifices if
convinced it is worth it

38. “Cautiously
optimistic”

39. 3
Keys

40. 1
Always on

41. It’s May One...
BUT YOU’RE NOT DONE!

42. Some things earlier:
roommate assignments
ID cards/photos
course selection

43. Some things later:
acceptances
deposits
recruiting!

44. “Admissions Summer”
http://tinyurl.com/3l99ahl

45. Trendspotting:
June & July:
“Key Months”
(athletes, orientation
shoppers, mind-changers)

46. “Competing Concerns”

47. Families: Colleges:
Forgoing
Spending too revenue
much/too much through
debt
discounting

49. Trendspotting:
Funnel-flip
Spending more time &
money on applicants

50. Trendspotting:
“Summer of Love”
You MUST keep contact with
deposited students!

51. Summer Campaign Ideas:
Packing lists
Parent connections
“What to expect”
Graduation stories/photos
Demystifying Move-in
Social Sites Promos

52. “A tribe is a group of
people connected to
one another, connected
to a leader, and
connected to an idea.”

53. Help them find their tribe.

54. Bottom Line?
Recruitment is a
year-round,
all-hands-on-deck
effort.

55. Bottom Line?
If you’re not concerned
about yield in September,
you’ll have a problem
come May.

56. 2
Bring them closer
to DAY 1

57. Make
3
May 1, 2012
better...
NOW!

58. -Re-think the visit
-Train your staff
-Evaluate Technology
-Communication Plans
-Staff Retreats

59. Expectations
Then & Now
What does it mean?
How did we get here?
3 Keys for Improvement