The document discusses the future of brands. It notes that in today's economy defined by short product lifecycles and expanding access to goods and services, people's attention has become the scarce resource that companies must compete for. As products become more commoditized, brands will need to appeal to consumers' self-image and lifestyle to differentiate. Brands will also have to move beyond functional benefits to expressive and central values that consumers can relate to at a deeper level. The document argues that brands will take on even greater social significance as communicators, producers of culture, and new existential guides in a world where their role extends beyond products into language, media, places, and social causes.
This document provides information about an architecture course titled "Architecture and Race in Design". The course will be taught by Professor Charles Davis at The New School. It will introduce students to how architecture and race have been formulated in architectural history, theory, and form. Specifically, it will survey three oppositional discourses: 1) how architecture visualizes social dynamics of race and class over time, 2) how architecture operates within political frameworks in representing liberal and neo-liberal ideals, and 3) contemporary analysis of architectural theory's conceptualizations of race as inherent structural elements of formalist discourse.
Social and Collaborative Construction of Structured Knowledge WWW2007Simon Buckingham Shum
Sereno, B., Buckingham Shum, S. and Motta, E. (2007). Formalization, User Strategy and Interaction Design: Users’ Behaviour with Discourse Tagging Semantics. Workshop on Social and Collaborative Construction of Structured Knowledge, 16th International World Wide Web Conference (WWW 2007), Banff, AB, Canada; 8-12 May 2007. [http://www2007.org/workshops/paper_30.pdf]
Vintage advertisement of modern technologyAnna Bezhani
This document features vintage advertisements for modern technologies such as social media, gaming consoles, computers, music devices, mobile phones, automobiles, and household appliances to highlight how advertising has evolved over time for new innovations. The retro ads showcase a variety of products people now widely use in a nostalgic, mid-20th century design style to contrast with today's sleek, digital marketing approaches.
Presented as part of my introduction to social media for the Wellesley Institute, Tactical Toolkit provides a number of ways that non-profit organizations can access tools for engagement, campaigns, and making the most of the online space.
The document discusses the future of brands. It notes that in today's economy defined by short product lifecycles and expanding access to goods and services, people's attention has become the scarce resource that companies must compete for. As products become more commoditized, brands will need to appeal to consumers' self-image and lifestyle to differentiate. Brands will also have to move beyond functional benefits to expressive and central values that consumers can relate to at a deeper level. The document argues that brands will take on even greater social significance as communicators, producers of culture, and new existential guides in a world where their role extends beyond products into language, media, places, and social causes.
This document provides information about an architecture course titled "Architecture and Race in Design". The course will be taught by Professor Charles Davis at The New School. It will introduce students to how architecture and race have been formulated in architectural history, theory, and form. Specifically, it will survey three oppositional discourses: 1) how architecture visualizes social dynamics of race and class over time, 2) how architecture operates within political frameworks in representing liberal and neo-liberal ideals, and 3) contemporary analysis of architectural theory's conceptualizations of race as inherent structural elements of formalist discourse.
Social and Collaborative Construction of Structured Knowledge WWW2007Simon Buckingham Shum
Sereno, B., Buckingham Shum, S. and Motta, E. (2007). Formalization, User Strategy and Interaction Design: Users’ Behaviour with Discourse Tagging Semantics. Workshop on Social and Collaborative Construction of Structured Knowledge, 16th International World Wide Web Conference (WWW 2007), Banff, AB, Canada; 8-12 May 2007. [http://www2007.org/workshops/paper_30.pdf]
Vintage advertisement of modern technologyAnna Bezhani
This document features vintage advertisements for modern technologies such as social media, gaming consoles, computers, music devices, mobile phones, automobiles, and household appliances to highlight how advertising has evolved over time for new innovations. The retro ads showcase a variety of products people now widely use in a nostalgic, mid-20th century design style to contrast with today's sleek, digital marketing approaches.
Presented as part of my introduction to social media for the Wellesley Institute, Tactical Toolkit provides a number of ways that non-profit organizations can access tools for engagement, campaigns, and making the most of the online space.
Отчет о проведенных исследованиях в области архитектуры предприятияЮрий Кочетков
The document discusses several technology topics and trends from 2010-2012 identified by Gartner, including BYOD, 3D printing, CEP/EDA, cloud computing, ACM, and BPMS. It also mentions Calipso as an open source software solution that combines ACM and OSS capabilities, and netportal.ru as a hosting provider that offers localization services.
Отчет о проведенных исследованиях в области архитектуры предприятияЮрий Кочетков
The document discusses several technology topics and trends from 2010-2012 identified by Gartner, including BYOD, 3D printing, CEP/EDA, cloud computing, ACM, and BPMS. It also mentions Calipso as an open source software solution that combines ACM and OSS capabilities, and netportal.ru as a hosting provider that offers localization services.