Дмитрий Барашков. WOW результаты = WOW лидерство! Опыт P&GFutureToday
Dmitry Barashkov has 15 years of experience in FMCG marketing, including roles at P&G in Eastern Europe and Switzerland. He discusses challenges managing the Gillette brand in the CEEMEA region, where male disposable razors are a top focus for competitors but not for P&G. He advocates thinking big to activate a portfolio strategy protecting the top tier brand while growing Blue 3 as the next billion dollar brand. Through envisioning possibilities, empowering a multifunctional team, managing top managers effectively, focusing on what matters most to consumers, being practical with limited resources, and finding solutions rather than complaining, Dmitry was able to grow Blue family market share 2.7 points over two years,
Дмитрий Барашков. WOW результаты = WOW лидерство! Опыт P&GFutureToday
Dmitry Barashkov has 15 years of experience in FMCG marketing, including roles at P&G in Eastern Europe and Switzerland. He discusses challenges managing the Gillette brand in the CEEMEA region, where male disposable razors are a top focus for competitors but not for P&G. He advocates thinking big to activate a portfolio strategy protecting the top tier brand while growing Blue 3 as the next billion dollar brand. Through envisioning possibilities, empowering a multifunctional team, managing top managers effectively, focusing on what matters most to consumers, being practical with limited resources, and finding solutions rather than complaining, Dmitry was able to grow Blue family market share 2.7 points over two years,
Отчет о проведенных исследованиях в области архитектуры предприятияЮрий Кочетков
The document discusses several technology topics and trends from 2010-2012 identified by Gartner, including BYOD, 3D printing, CEP/EDA, cloud computing, ACM, and BPMS. It also mentions Calipso as an open source software solution that combines ACM and OSS capabilities, and netportal.ru as a hosting provider that offers localization services.
Отчет о проведенных исследованиях в области архитектуры предприятияЮрий Кочетков
The document discusses several technology topics and trends from 2010-2012 identified by Gartner, including BYOD, 3D printing, CEP/EDA, cloud computing, ACM, and BPMS. It also mentions Calipso as an open source software solution that combines ACM and OSS capabilities, and netportal.ru as a hosting provider that offers localization services.
10. Темы выступлений
• Gartner Hype
• Новые социальные технологии
• Облачная демократия
• Цифровая подпись
• Альтернативная энергия
• Стандарты и модели