This document discusses the branding and visual identity for the EuroBasket 2015 basketball championship hosted across four countries. It outlines changes to the tournament format and challenges in developing a unified branding approach. Concepts are presented for logos, color systems, and graphics that represent the unity of the event while highlighting each host country. Details of deliverables include brand guidelines, venue visualizations, templates and other production materials totaling over 200,000 files.

1. kako postati prvak
eurobasketa 2015?
Matjaž Požun
Starejši kreativni direktor
ZADRGA

2. Prvenstvo sprememb
• prvič na različnih lokacijah
• spremenjen tekmovalni sistem
• spremembe doživlja tudi FIBA (Europe)
• snovanje predlogov brez znanih lokacij
• spremenili smo podobo, ki je že obstajala

4. FOTO: sofrep.com

5. izziv
• kodiranje nacionalne identitete
• države gostiteljice še niso izbrane
• aplikativnst podobe
• produkcija & implementacija

6. All 4 play as one
Although this particular EuroBasket is played for the first time in four
different countries, we have to emphasise the unity of the event.
Therefore all four player figures are placed in one game, playing for the
same goal - winning the cup, sharing the spirit of unity and playing as
one team, nation, continent. They Play as One.
7EuroBasket2015 - CORPORATE IDENTITY PROPOSITION

7. Pos. 1
France
Pos. 2
Germany
Pos. 4
Latvia
Pos. 3
Croatia
Personalised logotype Colour system
For better representation of the host countries we established the personalized colour system
of logotypes. Each personalised logotype for the host country of the group phase has its own
colour system, based on national colours.
9EuroBasket2015 - CORPORATE IDENTITY PROPOSITION

8. C:40
M:0
Y:0
K:100
C:0
M:0
Y:0
K:50
C:0
M:30
Y:100
K:0
C:0
M:100
Y:100
K:0
C:100
M:30
Y:0
K:0
C:100
M:0
Y:100
K:0
433 C 424 C 137 C 192 C 3005 C 355 C
Process Color CMYK
PRIMARY REFERENCE
PMS (Pantone Matching System)
EuroBasket2015

9. odziv!
“SUPER JE! IZBRALI Smo vašo agencijo,
toda, A bi LAHKO vseeno videli
še kakšno rešitev?”

12. in zdaj sledi
delo! vizualizacije
berlin
vizualizacije
montpellier
vizualizacije
lille
vodnik za
medije
cgp frenkie
načrti
dvoran
cgp priročnik
kalkulator
testni
printi
navodila za
branding lille

13. 90%-100%ofmainfigureheight
Primary colour background
Landscape graphics Group Phase - basic principle of two colour backgrounds.
The main idea is to divide the primary and secondary colour background via a main
figure group where the main figure with the same color background is supported
by the border figure colour.
With moving the border line (along with the main figures group and border figure
colour) the quantity and emphasis of the primary or secondary colour can be
managed. Basically, the primary colour background should be dominant.
These are the two possibilities of positioning the figures.
Secondary colour background
SECONDARY ELEMENTS - FORMING LANDSCAPE GRAPHICS
Border figure colourMain figures Main figure cropping
Main figure bottom
cropping area
Main figure head cropping area
Ideal line
Ideal line
Main figures sizes: 100% 80%90%80%

14. Portrait graphics - basic principle of two colour backgrounds.
The main idea is to divide the primary and secondary colour background via a main figure group
(coast-to-coast principle).
Main figures group application in the
case when the main figure group can
not be applied to the coast-to-coast
principle (due to its size).
The main French figure must be “melted” into
the primary colour background via feather effect.
The beginning of the feather line should be
perpendicular to finger-elbow line.
The same principle is applied in the case of “hard”
background border when the background must be
prolonged in finger-elbow line.
SECONDARY ELEMENTS - FORMING PORTRAIT GRAPHICS
Mainfigurecroppingarea
Mainfigurecroppingarea
Feather effect
Finger-elbow line
90%-100%ofmainfigureheight
Main Figures
Primary colour background
Secondary colour background
Border figure colour
Feather effect
on blue main figure

18. min2,3m
min 6 m
Stretch fabric
A section
10cm
Screw, Double-sided tape or any other rigid fix
L-profile (white plastic)
Table leg
Wooden-frame (side)
Wooden-frame (front)
A section
A section
Table top
Firm/rigid material 5 - 10 mm
Firm/rigid material 5 - 10 mm
Media tribune table electricity installment
Option A Option B Not an option
PVC skirt dressing, fixed
with tape directly to the
table top

19. frenkie
the fireball

20. komunikacijski
koncept in orodja
apliciranje
dvoran
timeline projekta
brief
začetek
prvenstva
branding
priročniki
vizualizacije
dvoran
skeniranje
dvoran 1
izdelava
template
websiprodukcija
brandinga
maskota
izdelava cgpznana
prizorišča
prvenstva
žreb
skupin
1. rešitev
koncept
brandinga2. rešitev
avg14
sep14
okt14
nov14
dec14
jan15
feb15
mar15
apr15
maj15
jun15
jul15
avg15
sep15
390 dnidihanja s projektom eurobasket 2015
skeniranje
dvoran 2

21. projekt v stevilkah
2.097 produkcijskih datotek - branding
310 strani navodil (priročniki)
238 template datotek
+100 produkcijskih datotek - ostalo
60 variant sponsor strip-a
42 variant logotipa
+15 ekipa v agenciji (5 oblikovalcev)
5 uradnih programov (704 strani)

22. 237,43 GB

23. HVALA ZA POZORNOST
Matjaž Požun
Starejši kreativni direktor
ZADRGA