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Music Video Prospectus
- 1. Music Video Prospectus Cecily Mathis,Olivia Marquez, Simba Mekani Kaleb King “The Hard Way” 1
- 2. Table of Contents p.3CONCEPT p.9 DIFFERENTIATING FACTOR p. 10 TALENT p. 18 MARKETING p. 19 Infographic p. 20 Distribution Strategy p. 21 Sample Advertisements p. 22 LOGISTICS p. 23 Production Schedules p. 24 Team Members p.25 REFERENCES 2
- 3. Concept After seeing hischild/children disobey him, fall off the bed and break his/her arm, he begins reminiscing of his adolescence and tells the story of his past mistakes to his children, as a cautionary tale. 3
- 4. Kaleb sees hiskids jumping on the bed, he tells them to stop jumping. They continue to jump and one child falls off the bed and breaks their arm. We see Kaleb and his wife gathering the kids into bed, one is seen with a cast on their arm. To teach his kids the importance of listening, Kaleb begins a tale of his life of hard knocks, beginning with his mother asking him not to jump on his bed, the scar from his broken arm and learning the hard way. 4
- 5. An actor portrayingKaleb in his early 20s is seen bringing his girlfriend home to meet the parents. His father tells him she’s not the one. Kaleb shrugs off his father hand on his shoulder. Flash forward to Kaleb going to see his girlfriend with flowers, to his surprise, he sees Becky kissing Johnny, she sees him see her, and tries to run to him. He throws down the flowers and walks away heartbroken. He learned the hard way. 5
- 6. Actor Kaleb goesdrinking with friends to forget. He gets too drunk and his friends try to take his keys, but he shrugs them off and gets into his car. As he’s driving drunk, he sees a Georgia State trooper flashing blue lights in his rear-view mirror. He is seen blowing into a breathalyser and being arrested. Kaleb can be seen singing and playing his guitar in the background as the scene unfolds. 6
- 7. We see actorKaleb going through the process of fingerprints and mug shots, his parents seeing him behind bars, and bailing him out. Flashforward to him in court, pleading guilty to the DUI charge, being ordered to community service and its completion, in a volunteer vest. As the montage of the sentencing begins, Kaleb is seen outside underneath a lamppost, during the foggy evening or night, as he plays his guitar solo. 7
- 8. The video concludeswith the children deciding to listen from now on, to keep from learning the hard way and Kaleb ending his tale as he puts them to bed. That's all folks. 8
- 9. Differentiating Factor Everyone hasbeen given wise advice on whether to do something or not, that could have negative consequences and could possibly lead us to pain, but sometimes you just have to learn the hard way. 9
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- 11. 11 “The Hard Way” “Piecesof My Mind”” Georgia native Kaleb King Singer/Songwriter
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- 13. 13 Lulu Wilson Actress Girlfriend Originally fromNew York City, Wilson made her film debut as Christina in Jerry Bruckheimer's dark thriller Deliver Us from Evil (2014), opposite Eric Bana and Olivia Munn. Shortly after, Lulu moved to Los Angeles to work as a series regular on the CBS hit comedy The Millers (2013) for two seasons starring as Mikayla.
- 14. "Peeta Mellark" inThe Hunger Games (2012), the film adaptation of the best-selling novel written by Suzanne Collins, Josh became an instant celebrity. In the wake of the movie's massive worldwide success, Detention (2011), a horror/comedy that Josh made before "The Hunger Games", was released. Josh was also an executive producer on that feature. 14
- 15. Brenda Strong maybe best known for her seminal acting and voice portrayal of "Mary Alice Young" on Desperate Housewives (2004), but this two-time Emmy-nominated and SAG Award-winning actress has had a long and endearing film and television career. Graduating with a degree in Musical Theatre from Arizona State University, she made her career debut with Mel Brooks' Spaceballs (1987) and Aaron Sorkin's Malice (1993). 15
- 16. Thomas Jeffrey Hanks(born July 9, 1956) is an American actor and filmmaker. Hanks is known for his comedic and dramatic roles in such films as Splash (1984), Big (1988), Turner & Hooch (1989), A League of Their Own (1992), Sleepless in Seattle(1993), Apollo 13 (1995), You've Got Mail (1998), The Green Mile (1999), Cast Away (2000), Road to Perdition (2002), Cloud Atlas (2012), Captain Phillips (2013), Saving Mr. Banks (2013), and Sully(2016). He has also starred in the Robert Langdonfilm series, and voices Sheriff Woody in the Toy Story film series. He is one of the most popular and recognizable film stars worldwide, and is widely regarded as an American cultural icon. 16
- 17. 17 Jacob Fuller Director Featured Projects "OrangeCounty" "Into The Night" "Choices" “On The Water" "Klingenlaufer" Simba Mekani Treatment Concept Writer, Full Sail Student Cecily Mathis Treatment Concept Writer, Full Sail Student Olivia Marquez Treatment Concept Writer, Full Sail Student
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- 19. 1. https://insights.spotify.com/us/2015/04/02/loyale st-music-fans-by-genre/ 2. http://houstonmarketingmatters.com/5-things- you-didnt-know-about-country-music-fans/ 3.https://www.instagram.com/kalebkingmusic/ 4. https://attendee.gototraining.com/r/4230782604 494175234 1 2 3 4 19
- 20. Distribution Strategy Based onKaleb's 2,164 Instagram followers, 175 YouTube subscribers, and 3,464 Facebook followers and "likes", we anticipate this video to be viewed at least 5,803 x. We will roll out the music video across all social media platforms of cast and crew, to increase these estimates. Kaleb prefers YouTube, so we will create a real time countdown clock on his YouTube page, announcing the drop of the music video to his new single, “The Hard Way.” Kaleb will release stills from pre-production across Facebook, YouTube, and Instagram, a couple of weeks before the video drop to build anticipation. The video will premiere one day after editing. 20
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- 24. Team Members Cecily Mathis OliviaMarquez Simba Mekani 501-326-2932 323-404-4900 321-203-9798 cdmathis@student.fullsail.edu ojmarquez@student.fullsail.edu ssmekani@student.fullsail.edu 24 Production schedule, treatment concept, distribution strategy, talent, prospectus compilation , table of contents Gant chart, treatment concept, infographic, background images, concept images, reference slide, Production schedule, treatment concept, background images, concept images, sample advertisements
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