Are you a perfectionist? Or, to put it another way, are you someone who thinks that the only way to do something is the right way? If so, then you may understand how frustrating it can be to dedicate time and money toward a strategy only to find out you weren't even doing it right.
When it comes to content marketing, a lot of companies don't know it yet, but they're doing it all wrong. Without having a North Star to guide your content, it's hard to measure your ROI, and you could be focusing on the wrong kind of content to achieve your primary goal.