2. Masse Massage chair
30sec commercial film
Filming Type: Indoor Shooting Commercial
Filming Mission: Give a warm feeling to
customer , To sell product
Filming Length: 30 Second
Output Ratio: 4:3 TV commercial
Color Tone: Brilliant orange hues
Equipment:
5D mark II & III, Redrock mount, Arri Lighting system,
Kino Lighting system, sound recording system, tripod
Slogan: 最貼心的禮物 家人溫馨的關懷
5. Script
Setting:
Beautiful living room lit by the brilliant orange hues of late afternoon.
Visual:
Grandpa (Chinese, aged, full of wisdom, mid 70s) is sitting on chair, reviewing family photos. Flash back of the good
memories on his face emotion
VO:
Daddy gave me the life I have now…
He sacrificed everything to give me principles, education, and success.
Visual:
Grandpa looks with satisfaction on college graduation photo, father/daughter photos, his daughter’s college degree,
and finally family photos of the Daughter – now a woman with her own family and his grandchildren. Mix artful shots
of Grandpa holding the pictures with shots of the photos he gazes. Then his daughter joins him with a smile and
shows him to a direction to other part of the house.
A brand new Massage Chair in the room as a present for her dad.
VO:
It’s time to start giving back to your parents. The New La Inspra Massage Chair.
Visual:
Woman comes in with Dad into the room, shows relationship between them and helping him while on the massage
chair. At the same time showing close-up of the new function/features of the Massage Chair.
VO:
With [features and key differentiators].
Visual:
A wider shot that covers both Woman and Grandpa enjoying the Massage Chair, and fade to white background. A
clean product shot and product name comes in, and finally the Company logo and Available at [places of purchase]
VO:
The most thoughtful gift, kindness care from family
(最貼心的禮物, 家人溫馨的關懷)
6. Casting
Grandpa – Chinese, aged, full of wisdom, mid 70s
Paul Lo
Age : 70 years old
Height : 5’8”
Weight : 166lbs
Experience :
1.伶倫劇坊固定演
員
2.羅百吉的父親
3.2011年擔任建國
百年籌備委員會舉
辦的跨年演唱會
佳賓
7. Casting
Daughter - Chinese, age around mid 30s, with warm smile
Tina Pan
Age : 33 years old
Height : 5’4”
Weight : 117lbs
Experience :
1. 婚妙樣本平面模特
兒
2. 北海鱈魚香絲電視
廣告
3. HSK保養品電視廣
告
4. 東森購物台主持人
5. TVB翡翠美洲電視
台國語新聞主播
8. Environment
• Normal family room indoor scene with warm
color theme, sunset light comes in from Floor-
to-ceiling windows. Fireplace, bookcase placing
1st Scene old man’s collection. Rocking chair (please see
picture option) for starting scene where
Grandpa sitting.
• Brilliant orange color room corner to display
Masse’s massage chair. shooting Grandpa using
2nd Scene
chair with detail function shots.
• Green screen to shooting Masse’s massage
3rd Scene chair for final scene #13
