This document provides examples of social media content strategies and case studies for a brand. It discusses how creating playful, engaging content tailored to different platforms can generate interactions. It also emphasizes the importance of community management like responding to reviews and messages, employee advocacy, using events and blogging to build the brand, and highlighting award nominations. The goal is to authentically connect with customers and drive business through various social media channels.

1. MARYKEEL
SocialMediaWorks
305 458 1647
marykeel76@gmail.com

2. CASESTUDIES content
Creating content that is
playful and inviting helps
to generate engagement
and at the same time is
educational.

3. CASESTUDIES content
Each platform is different
and requires that you
curate your content and
voice differently. This is an
example of utilizing emojis
in a post.

4. CASESTUDIES content
A picture is worth a thousand
words and in this case a
bunch of likes. Content
doesn’t always have to come
from you, sometimes its fun to
share others.

5. CASESTUDIES content
Posting content that is
simple, to the point and
beautiful tends to go over
very well.

6. CASESTUDIES content
Giraffas was challenged by
having a name that was
not recognizable or easy
to pronounce. So what do
you do? You have fun with
it and embrace it.

7. CASESTUDIES content
Asking questions within
your content always
opens up a plethora of
feedback and comments.
And that’s the goal, right?

8. CASESTUDIES community management
Responding to all user
reviews enables us to
turn a negative to a
positive and show we
listen as a “brand”.

9. CASESTUDIES community management
Responding to all
messaging regardless of
whether they tag us or not
shows we care what our
customers say.

10. CASESTUDIES community management
Sometimes we make
mistakes and having the
ability to offer a quick
token of appreciation will
turn an unhappy
customer to a happy one.

11. CASESTUDIES community management
When a customer takes
the time to check-in to
your restaurant, the least
you can do is respond and
even engage with them in
order to get feedback.

12. CASESTUDIES paid media
Creating a free offer Ad
can help grow your
Facebook platform and
drive sales.

13. CASESTUDIES paid media
Creating a free offer Ad
can help grow your
Facebook platform and
drive sales.

14. CASESTUDIES paid media
Creating a free offer Ad
can help grow your
Facebook platform and
drive sales.

15. CASESTUDIES paid media
Creating a free offer can help
grow your grow Facebook
platform, drive sales and get
feedback about new products.

16. CASESTUDIES EBlasts
Creating monthly email blasts enables us to
communicate directly with our customers and
offer incentives and specials.

17. CASESTUDIES employee advocacy
Giving back to the
community is vital to the
brands reputation.

18. CASESTUDIES employee advocacy
Creating an internal newsletter for
employees allows us to
communicate upcoming promotions,
announcements and KPI's.

19. CASESTUDIES events
Showcasing a behind the
scenes point of view and
featuring employees
shows the real side of the
brand and comes across
authentic and likeable.

20. CASESTUDIES events
Engaging in real time
during events allows us to
connect with potential
customers and shows
relevance

21. CASESTUDIES events
Ultimately, our employees
are what makes us great and
when they are having fun
then we can have fun.

22. CASESTUDIES blog
Blogging about recipes,
new menu products and
current events as it relates
to the brand is important
to keep generating traffic
to the website and SEO.
Click for website

23. CASESTUDIES accolades
Giraffas is a finalist in the
2013 Social Madness
South Florida Contest
Click for website

24. CASESTUDIES accolades
Giraffas gets #5 Most
Passionately Loved Fast
Casual Brand for 2014

25. THANK YOU
Mary Keel
Let’s get social @305green