Marta observed several locations including a bakery in Brussels, a pub in Brussels, a pub in Warsaw, a fashion store, and United Color of Benetton. Some key observations were that the bakery in Brussels was loud and busy with families, the pub in Brussels had a variety of beers and customers of varying ages, and the fashion store had international designs and busy younger customers.

1. OBSERVATION LAB
Are You Paying
Attention?
Marta Krysiak

2. Environment:
La Pain  Packed with people
 Open door
 Really loud and noisy
Personnel:
 Slow service
Products:
 The first products that I see is
Quiche
 nice salads and open faced
sandwiches for lunch
 variety of products to buy
(chocolates….)
Customers:
 Families for breakfast
 Pairs for coffee
 Long queues
 Everyone buys at least
Bakery in Brussels bread, and drinks

3. Bakery in poland Environmen:
• Closed door
Personnel:
• Old ladies sell
products
Products:
• First products- bred
at 1.99 zł
Customers:
• Single people
came before work
or after to buy
bread

4. Environment:
Pub in Brussels • A famous and
historical pub in
ddowntown Brussels
• The prices are chalked
up on huge
mirrors, the walls are
yellowed by smoke
Personnel:
• waitresses bustle
between tables
Products:
• a hundred different
beers accompanied by
hearty plates of cheese
and sausages
Customers:
• All the varierity
usually middle age

5. Environmen:
Pub in warsaw •Open 24 hours
•Dirty
•Gray
•Dull
•Nevertheless it’s the
coollest place in warsaw
Personnel:
•In suits
•Young
•elegant
Products:
•polish vodka
•Here we find
herring, pastries and of
course the amusing
company
Customers:
•Hipsters
•Celebrities with their

6. Environment:
• Good localization
Personnel:
•Not eager to help
•Always busy
•Wear black
•Young
Products:
•International fashion
design
•same culture of fashion
all over the world
Customers:
•Younger metropolitan
generation In rush

7. United Color Environmet:
• Strong colors
•Empty shop
of Beneton Personnel:
• Saleswomen says
hello only to some of
people
Products:
• High quality
products
• Original colors
Customers:
• No customers in the
moment…