La era digital ofrece mayores oportunidades para la educación al permitir el acceso a conocimientos de todo el mundo y estudiar en las mejores universidades, lo que mejora las habilidades y conocimientos de las personas. También es un espacio para que las personas elijan qué aprender y desarrollen sus propios proyectos de vida de manera responsable. La era digital es beneficiosa porque orienta a las personas con nuevos conocimientos que pueden usar para crear empresas y aprovechar las oportunidades del futuro.
The document lists the main forms of film marketing as television, internet, merchandise, mobile, radio, and print & outdoor advertising. Each form is listed repeatedly in its own section to emphasize the different marketing channels used to promote films.
El estudiante realizó una práctica para comprobar el funcionamiento de un diodo zener, midiendo su voltaje y corriente tanto en la orientación correcta como invertida, aprendiendo que el diodo zener permite el flujo de corriente en una sola dirección y mantiene un voltaje constante en la otra.
La Unidad Educativa "César Antonio Mosquera" otorgó una Mención de Honor a la Srta. Velasco Segovia Irene Silvana por haber sido designada como Abanderada del Pabellón Nacional en reconocimiento a sus méritos académicos. La mención fue aprobada por el Honorable Concejo Ejecutivo y la Comunidad Educativa en una sesión extraordinaria el 17 de septiembre de 2015.
At Wholesale Incense Sticks, we provide a wide assortment of unscented incense sticks. Now buy our unscented incense sticks in bulk and save your money.
Viddsee shares their new targeted short film platform (viddsee.com).
This slides are part of a Singapore event "Creative Mixer" - Creative Mixer brings together the best of creatives, entrepreneurs and hackers into a single space to redefine what creativity is.
El documento describe una práctica de laboratorio sobre el transistor unión bipolar (UJT). El estudiante repasó conceptos previamente aprendidos sobre el UJT y aprendió nueva información a través de la realización de la práctica. La práctica le permitió al estudiante reforzar su comprensión del funcionamiento y aplicaciones del UJT.
La era digital ofrece mayores oportunidades para la educación al permitir el acceso a conocimientos de todo el mundo y estudiar en las mejores universidades, lo que mejora las habilidades y conocimientos de las personas. También es un espacio para que las personas elijan qué aprender y desarrollen sus propios proyectos de vida de manera responsable. La era digital es beneficiosa porque orienta a las personas con nuevos conocimientos que pueden usar para crear empresas y aprovechar las oportunidades del futuro.
The document lists the main forms of film marketing as television, internet, merchandise, mobile, radio, and print & outdoor advertising. Each form is listed repeatedly in its own section to emphasize the different marketing channels used to promote films.
El estudiante realizó una práctica para comprobar el funcionamiento de un diodo zener, midiendo su voltaje y corriente tanto en la orientación correcta como invertida, aprendiendo que el diodo zener permite el flujo de corriente en una sola dirección y mantiene un voltaje constante en la otra.
La Unidad Educativa "César Antonio Mosquera" otorgó una Mención de Honor a la Srta. Velasco Segovia Irene Silvana por haber sido designada como Abanderada del Pabellón Nacional en reconocimiento a sus méritos académicos. La mención fue aprobada por el Honorable Concejo Ejecutivo y la Comunidad Educativa en una sesión extraordinaria el 17 de septiembre de 2015.
At Wholesale Incense Sticks, we provide a wide assortment of unscented incense sticks. Now buy our unscented incense sticks in bulk and save your money.
Viddsee shares their new targeted short film platform (viddsee.com).
This slides are part of a Singapore event "Creative Mixer" - Creative Mixer brings together the best of creatives, entrepreneurs and hackers into a single space to redefine what creativity is.
El documento describe una práctica de laboratorio sobre el transistor unión bipolar (UJT). El estudiante repasó conceptos previamente aprendidos sobre el UJT y aprendió nueva información a través de la realización de la práctica. La práctica le permitió al estudiante reforzar su comprensión del funcionamiento y aplicaciones del UJT.
Peter McKenzie-Midlane has over 33 years of experience managing large and complex projects across a variety of industries. He has led multi-disciplinary, multi-cultural project teams through the full project lifecycle from concept to close-out. Notable achievements include successfully planning and managing the largest pipeline repair project to date in Indonesia valued at $48 million.
How To Run A Successful BI Project with HadoopMammoth Data
A more in depth explanation of Business Intelligence and why being data driven is an asset. Also a quick examination of what Hadoop is and what it can do.
Ежедневно мы получаем огромное количество информации. Нас атакует реклама, сообщения электронной почты и телефонные звонки. Как прорваться через этот гвалт? Как донести свою идею до тех кто может помочь в её осуществлении?
Несколько лет я использовал эту презентацию обучая ораторов Microsoft и других компаний искусству публичных выступлений. Надеюсь и просмотрев её и вы сможете сделать свои выступления лучше и станете добиваться своих целей чаще.
The document summarizes key changes to Bursa Malaysia's listing requirements. Some major changes include streamlining the roles of Bursa Malaysia and the Securities Commission, enhancing disclosure requirements for transactions and circulars, introducing new rules for real estate valuations, and shortening timelines for rights issues and capital repayment exercises. Transitional issues are also highlighted.
Just as soldiers follow rules of engagement in real war, responders in cyber warfare can be empowered to act with rules of engagement, policy-driven countermeasures for efficient, even automated threat response and removal.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Peter McKenzie-Midlane has over 33 years of experience managing large and complex projects across a variety of industries. He has led multi-disciplinary, multi-cultural project teams through the full project lifecycle from concept to close-out. Notable achievements include successfully planning and managing the largest pipeline repair project to date in Indonesia valued at $48 million.
How To Run A Successful BI Project with HadoopMammoth Data
A more in depth explanation of Business Intelligence and why being data driven is an asset. Also a quick examination of what Hadoop is and what it can do.
Ежедневно мы получаем огромное количество информации. Нас атакует реклама, сообщения электронной почты и телефонные звонки. Как прорваться через этот гвалт? Как донести свою идею до тех кто может помочь в её осуществлении?
Несколько лет я использовал эту презентацию обучая ораторов Microsoft и других компаний искусству публичных выступлений. Надеюсь и просмотрев её и вы сможете сделать свои выступления лучше и станете добиваться своих целей чаще.
The document summarizes key changes to Bursa Malaysia's listing requirements. Some major changes include streamlining the roles of Bursa Malaysia and the Securities Commission, enhancing disclosure requirements for transactions and circulars, introducing new rules for real estate valuations, and shortening timelines for rights issues and capital repayment exercises. Transitional issues are also highlighted.
Just as soldiers follow rules of engagement in real war, responders in cyber warfare can be empowered to act with rules of engagement, policy-driven countermeasures for efficient, even automated threat response and removal.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Editor's Notes
Visual diagram of diff levels of sales engagement.
How/why it was developed
I developed for sm. Biz
Can jump into prospect or client status at any time. Focus on movement into deeper part of funnel.
Helped a client (warren) top half had only website.
Intro’d branding, brochures, email, open house, doubled his biz.
If you don’t have a website – you get a zero.
If you’re using your facebook instead of a website – you get a zero.
Workshops & speaking engagements that YOU lead
All are important and necessary
Clients are at each
85% of consumers are looking for local businesses online.
Consumers are more engaged when reading printed material, unlike websites, which are often skimmed in as little as a 15 second visit.
Anybody is a suspect as far I’m concerned. If it’s not them, maybe they know someone.
Marketing messaging… coffee shop…
What makes them a prospect is knowing they have a need.
Like/ready for more.
Shopper if paid for or attended a workshop. dipped your toes in the water. You know more about me, and have tried my services.
You have different closure rates at different levels.
Different biz different typical rates
below 50% is something that can be addressed.
Have offerings at different pricing levels
Minimum, medium and maximum
Align, attract, prosper.
who thinks they have a one-hit business?
ebooks, consulting, coaching, community building, classes
Retail events – wine tasting, clothing swap, open house, guest speaker in a companion profession.
What else has worked???
Under-utilized
Clients prefer!
Almost twice as many visitors from email marketing buy something compared to visitors from search engines and social media.
Have a special offer or new client offer.
If don’t discount, offer something of value.
Buy this, get that. A free consultation, an ebook, etc.
Explain bounce back offers
Trust/ready to buy
Shoppers move into client if had a good shopping experienc
Leads and shoppers may be referral partners
At least once a month I take a different client out to lunch.
Gratitude works
constant goal to move into advocate status.
Keep nurturing via a blog or social media, email marketing, etc.
Stay in front of them.
I am a strategic alliance for a number of business partners.
I know them so well…
nurture these relationships
grow your business by building these 2 areas.
Who can tell me why?
Don’t know what you don’t know. Telling me my own thing
Voice in my head – I can do it all