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MARKETING STRATEGY
By Malketta
Film Release

Type of Release:
The chosen type of release is
across the whole of the
country, due to the fact it is
blockbuster movie.

Release Date:
The chosen release date
for our film is Halloween
2014. The reason for this
is because the genre is
horror and the event
takes place on Halloween.

Format of Release:
The format of release is cinema
release first, then dvd/Blu-ray release
a few weeks after cinema release. Due
to the fact the film is a top block
buster movie across the country.
USP
The usp of the film is the main actors or the film and the
director of the movie. The reason for this is because the
main actors of the film are going to be top A-list actors.
Also the director is one of the top directors within the
film industry and is well known for his previous movies.
CASTING
Main Guy: Rahim
Main female: Honey
3 Friends:
1.

Imran

2.

Abu

3.

Abu

Dad: Minty
BLURB
 A girl moves to the city with her dad, as her mother has just passed away. She is from
the countryside and when arriving finds it hard to fit in and make friends. She has a
running with the local lads and this results to something horrible happening and
everything going wrong. The lads make a plan for Halloween however it goes horribly

wrong. Leading to her wanting her revenge on the lads that pranked her and she is
coming for them with vengeance and she is ready to KILL!!!!!
BBFC CERTIFICATE
 The chosen BBFC certificate is 18.
 The reason for this is when researching in to other movies and
looking at the requirements for each certificate we found 18 was best

suited to are movie.
HOW WERE DECISIONS
MADE???
 We made all the decisions through group work and individual
research people did to decide how the marketing of our film should
be and finalised all the decisions as group.

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Marketing strategy

  • 2. Film Release Type of Release: The chosen type of release is across the whole of the country, due to the fact it is blockbuster movie. Release Date: The chosen release date for our film is Halloween 2014. The reason for this is because the genre is horror and the event takes place on Halloween. Format of Release: The format of release is cinema release first, then dvd/Blu-ray release a few weeks after cinema release. Due to the fact the film is a top block buster movie across the country.
  • 3. USP The usp of the film is the main actors or the film and the director of the movie. The reason for this is because the main actors of the film are going to be top A-list actors. Also the director is one of the top directors within the film industry and is well known for his previous movies.
  • 4. CASTING Main Guy: Rahim Main female: Honey 3 Friends: 1. Imran 2. Abu 3. Abu Dad: Minty
  • 5. BLURB  A girl moves to the city with her dad, as her mother has just passed away. She is from the countryside and when arriving finds it hard to fit in and make friends. She has a running with the local lads and this results to something horrible happening and everything going wrong. The lads make a plan for Halloween however it goes horribly wrong. Leading to her wanting her revenge on the lads that pranked her and she is coming for them with vengeance and she is ready to KILL!!!!!
  • 6. BBFC CERTIFICATE  The chosen BBFC certificate is 18.  The reason for this is when researching in to other movies and looking at the requirements for each certificate we found 18 was best suited to are movie.
  • 7. HOW WERE DECISIONS MADE???  We made all the decisions through group work and individual research people did to decide how the marketing of our film should be and finalised all the decisions as group.