Marketing strategies for rural banking services
•Download as PPTX, PDF•
1 like•4,189 views
This document discusses marketing strategies for rural banking services in India. It notes that rural banking started with the establishment of the banking sector in India and mainly focused on the agricultural sector. There are over 14475 rural banks in India, with over 2126 located in remote rural areas. The document recommends that banks provide more financial inclusion and use of microcredit/self-help groups. It also suggests using new technologies, alternative distribution channels, and improving service levels in rural areas. The government is asked to establish an authority for rural banking and a strategic action plan for remittance facilities between banks and post offices. Banks should expand their reach through partnerships and kiosk banking, educate customers, be cost-effective through low-cost AT
Report
Share
Report
Share
Recommended
Distribution channels in rural
The document discusses distribution challenges and opportunities in rural Indian markets. It notes that while there are over 60 lakh retail outlets in rural areas, reaching consumers is difficult due to a long distribution chain, lack of dealers and infrastructure like roads. However, 80% of consumers near highways shop in nearby towns. Emerging models to better reach rural customers include using cooperative societies, government distribution systems, mobile trading units, and modern retail chains with rural focus. Overall, marketers must take a selective approach in developing rural distribution networks due to the wide geographical scope and low population densities.
Rural marketing mod 3 rural marketing of financial services
This document discusses rural banking in India. It outlines the objectives of rural banking as poverty alleviation and increasing access to banking services. It describes the evolution of rural banking after independence, including nationalization of banks in 1969 and a rural branch expansion program in 1977. It also discusses the establishment of NABARD in 1982 to provide credit to farmers. The document outlines challenges and opportunities in rural markets and proposes marketing strategies to expand rural banking.
Advertising & Sales Promotional Strategies In Rural Market
Dabur uses a training program called Astra to educate its rural shopkeepers on effective sales and distribution techniques through role-plays performed by actors. The program is conducted in local languages to reach 75% of Dabur's customer base in rural areas. Other companies like Brooke Bond Lipton and HLL have also implemented rural marketing strategies like magic shows, product demonstrations by NGOs, and distributing product samples. Philips conducted rural shows in Tamil Nadu to promote its electronic products to dealers and opinion leaders. Marico saw a 25% increase in pouch sales of Parachute coconut oil after conducting women-focused van campaigns in rural Tamil Nadu. ACC Cement used local press and meetings with mason
Rural Marketing Research
This document summarizes the key aspects of conducting rural marketing research in India. It outlines an 8-step rural marketing research process including defining objectives, budgeting, research design, sampling, developing instruments, field work, data collection and analysis, and findings. It discusses challenges such as low literacy, language barriers, and accessibility. Both quantitative and qualitative research methods are described as well as primary and secondary data sources. Key considerations for rural research include building rapport, explaining benefits, and handling sensitive issues carefully.
Financial inclusion and Microfinance
Financial inclusion – objectives - Micro finance as a Development Tool - The Indian Experience - Evolution and Character of micro finance in India - Micro finance Delivery Methodologies and models- Legal and Regulatory Framework- Impact of Micro finance - Revenue Models of Micro finance- Profitability, Efficiency and Productivity Emerging issues
Godrej aadhar
Godrej Agrovet is a subsidiary of Godrej Industries Ltd that holds 57% shares. Godrej Aadhaar is a rural development program with the motto "Khushiyon ka, Khushhali ka". It offers products and services to farmers through retail centers in various Indian states. The objectives are to improve productivity, increase returns and offer advisory services. It interacts with farmers daily to educate them and increase productivity. Opportunities exist in rural India due to the large population, rising incomes and improving infrastructure. Challenges include high initial costs, expanding to a vast market, and addressing many languages and communities.
Rural Banking
This document discusses rural banking in India. It provides statistics on India's rural population and economy. It then discusses the current state of rural banking, including key challenges like financial exclusion and unprofitability. It also covers opportunities in the rural banking market and improving access. The conclusion is that commercial banks need a coordinated effort with the government and RBI to build an inclusive financial system and reach rural customers through partnerships with business correspondents and collaboration. Tailoring products and delivery models to rural needs is also important.
Project shakti
Project Shakti is HUL's initiative to increase rural distribution and provide income opportunities for women. It selects villages and recruits local women entrepreneurs called Shakti Ammas to sell HUL products door-to-door. Products are affordably priced in small packages. Shakti Ammas earn a commission on sales and make Rs. 1000-1500 per month on average. The program aims to cover 100,000 villages and 600 million consumers by 2010.
Recommended
Distribution channels in rural
The document discusses distribution challenges and opportunities in rural Indian markets. It notes that while there are over 60 lakh retail outlets in rural areas, reaching consumers is difficult due to a long distribution chain, lack of dealers and infrastructure like roads. However, 80% of consumers near highways shop in nearby towns. Emerging models to better reach rural customers include using cooperative societies, government distribution systems, mobile trading units, and modern retail chains with rural focus. Overall, marketers must take a selective approach in developing rural distribution networks due to the wide geographical scope and low population densities.
Rural marketing mod 3 rural marketing of financial services
This document discusses rural banking in India. It outlines the objectives of rural banking as poverty alleviation and increasing access to banking services. It describes the evolution of rural banking after independence, including nationalization of banks in 1969 and a rural branch expansion program in 1977. It also discusses the establishment of NABARD in 1982 to provide credit to farmers. The document outlines challenges and opportunities in rural markets and proposes marketing strategies to expand rural banking.
Advertising & Sales Promotional Strategies In Rural Market
Dabur uses a training program called Astra to educate its rural shopkeepers on effective sales and distribution techniques through role-plays performed by actors. The program is conducted in local languages to reach 75% of Dabur's customer base in rural areas. Other companies like Brooke Bond Lipton and HLL have also implemented rural marketing strategies like magic shows, product demonstrations by NGOs, and distributing product samples. Philips conducted rural shows in Tamil Nadu to promote its electronic products to dealers and opinion leaders. Marico saw a 25% increase in pouch sales of Parachute coconut oil after conducting women-focused van campaigns in rural Tamil Nadu. ACC Cement used local press and meetings with mason
Rural Marketing Research
This document summarizes the key aspects of conducting rural marketing research in India. It outlines an 8-step rural marketing research process including defining objectives, budgeting, research design, sampling, developing instruments, field work, data collection and analysis, and findings. It discusses challenges such as low literacy, language barriers, and accessibility. Both quantitative and qualitative research methods are described as well as primary and secondary data sources. Key considerations for rural research include building rapport, explaining benefits, and handling sensitive issues carefully.
Financial inclusion and Microfinance
Financial inclusion – objectives - Micro finance as a Development Tool - The Indian Experience - Evolution and Character of micro finance in India - Micro finance Delivery Methodologies and models- Legal and Regulatory Framework- Impact of Micro finance - Revenue Models of Micro finance- Profitability, Efficiency and Productivity Emerging issues
Godrej aadhar
Godrej Agrovet is a subsidiary of Godrej Industries Ltd that holds 57% shares. Godrej Aadhaar is a rural development program with the motto "Khushiyon ka, Khushhali ka". It offers products and services to farmers through retail centers in various Indian states. The objectives are to improve productivity, increase returns and offer advisory services. It interacts with farmers daily to educate them and increase productivity. Opportunities exist in rural India due to the large population, rising incomes and improving infrastructure. Challenges include high initial costs, expanding to a vast market, and addressing many languages and communities.
Rural Banking
This document discusses rural banking in India. It provides statistics on India's rural population and economy. It then discusses the current state of rural banking, including key challenges like financial exclusion and unprofitability. It also covers opportunities in the rural banking market and improving access. The conclusion is that commercial banks need a coordinated effort with the government and RBI to build an inclusive financial system and reach rural customers through partnerships with business correspondents and collaboration. Tailoring products and delivery models to rural needs is also important.
Project shakti
Project Shakti is HUL's initiative to increase rural distribution and provide income opportunities for women. It selects villages and recruits local women entrepreneurs called Shakti Ammas to sell HUL products door-to-door. Products are affordably priced in small packages. Shakti Ammas earn a commission on sales and make Rs. 1000-1500 per month on average. The program aims to cover 100,000 villages and 600 million consumers by 2010.
Rural Retailing
“Retailing includes all activities involved in selling goods or services directly to final consumers for personal , non business use.” - Philip Kotler
70% population lives in villages
About 6 lakh villages are in India
Rural retail are growing @7%
A real source of energy
Hub of raw materials
Itc e-choupal, Tata kisan sansar, hariyali bazaar and godrej adhar
ITC Chaupal Bazaar, Tata Kisan Sansar, Hariyali Kisan Bazaar, and Godrej Aadhaar are initiatives aimed at revolutionizing rural marketing in India. They provide farmers with access to information, inputs, financing, market linkages, and other services through rural kiosks and stores. The programs install internet-enabled computers in villages, offer agricultural advice and prices to farmers, and link them directly with procurement centers. This helps empower farmers, improve their productivity and incomes, and promotes inclusive rural development.
Rural Products
The document discusses rural products and marketing strategies for rural markets in India. It notes that rural products should meet the unique needs and requirements of rural consumers. It outlines various categories of rural products including FMCG goods, consumer durables, agricultural inputs, and services. It also discusses key considerations for rural product development, pricing, distribution, and promotion strategies to ensure affordability, availability, and awareness in rural areas. Special adaptations are needed to effectively market to the rural consumer segment.
Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Rural Marketing Strategies, Distribution Strategies
Presentations By Rajendran Ananda Krishnan, https://www.facebook.com/ialwaysthinkprettythings
Rural Marketing Strategies, Consumer Buying Behavior.
This document discusses rural marketing and consumer buying behavior in rural areas. It covers topics such as characteristics of rural consumers, factors affecting rural consumer behavior, models of consumer behavior, and the stages of the rural consumer buying process. Some key points include that rural consumers are influenced by social factors like traditions and opinion leaders. They also have different tastes, product preferences, and lifestyle factors than urban consumers. The buying process in rural areas relies more heavily on information from other owners and dealers than traditional media sources.
Rural marketing
I am glad to share my views on Rural Marketing and it’s opportunities and challenges.
- Ravi Guntaka
Rural Banking
The document discusses rural banking in India. It outlines the objectives of rural banking as poverty alleviation and financial intermediation. It describes the limited banking presence pre-independence, nationalization of banks post-independence, and the rural branch expansion program of the 1970s that increased rural access to banking. It also discusses the establishment of NABARD to provide rural credit and changes post-liberalization, along with ongoing challenges and opportunities in rural marketing.
Rural finance
This document summarizes a study on rural finance in India. It discusses the presence of various financial institutions in rural areas, including nationalized banks, cooperative banks, microfinance institutions, and informal sources of finance like moneylenders. It also outlines some of the key challenges in rural financing such as high transaction costs, lack of collateral, and information asymmetries. The document then discusses various enabling measures to expand rural finance, including the growing application of technologies like mobile phones, ATMs, and smart cards. It provides case studies on the use of technologies by banks and on the strategies adopted by microfinance institutions to expand outreach in rural areas.
Rural CB
This chapter discusses factors influencing rural consumer behavior in India. It describes the cultural, social, personal, and psychological factors that impact rural consumers' buying decisions and processes. It also outlines the stages in a rural consumer's decision journey, from need recognition to post-purchase behavior. Additionally, it explains the product adoption process and diffusion of innovations among different types of rural consumers.
Recent innovations in rural marketing
The document presents information on rural marketing in India. It defines rural areas and provides facts about the rural market, including that 70% of India's population lives in rural areas. It then discusses the meaning and evolution of rural marketing. The document outlines some key innovations in rural marketing, such as product innovations, pricing strategies, promotion methods, and packaging innovations. It provides examples of specific rural marketing innovations by companies. In conclusion, it states that rural India has significant untapped potential for companies and growth can be achieved through proper strategies and technologies.
Rural Marketing Strategies, Market Research
Rural Marketing Strategies, Market Research
Presentations By Rajendran Ananda Krishnan, https://www.facebook.com/ialwaysthinkprettythings
Case Study of Subhiksha
This document provides information about Subhiksha, a retail chain started in 1997 in Chennai, India. It summarizes Subhiksha's rapid expansion plans to reach 500 stores by 2007 and 1000 stores by 2009. However, the company faced financial difficulties due to overexpansion without proper consolidation, inventory management issues, and increased competition from other retailers. By 2009, Subhiksha was undergoing debt restructuring and trying to reopen some stores after creditors filed petitions against it due to its large debt burden.
Rural marketing strategies
The document discusses various strategies for effective rural marketing, including market segmentation, product strategies, pricing strategies, promotion strategies, distribution strategies, and communication strategies. It provides examples of successful rural marketing campaigns by companies such as Nirma, Promise toothpaste, Lifebuoy soap, Asian Paints, and Amul. Specific tactics discussed include low pricing, small pack sizes, distribution through local channels, and using local languages and celebrities in promotions.
ITC Rural Marketing
ITC is a diversified conglomerate with businesses in FMCG, hotels, paper, packaging, agri, and IT. It has established several popular brands across categories. Some key brands include Aashirvaad, Sunfeast, YiPPee!, Bingo!, Fiama Di Wills, Vivel, and ITC Hotels. ITC employs various rural marketing strategies like developing rural-specific products, localized distribution, and initiatives like e-Choupal which links farmers to market prices via computers in villages. E-Choupal tackles issues in Indian agriculture by empowering farmers with information. It has impacted over 4 million farmers across 10 states.
Rural marketing of hero motors
This presentation talks about Rural Marketing strategy of Hero Motors Corporation. Also talks about Hero's 4 P's for Rural Marketing.
Rural Retailing
Rural India is characterized by low per capita income, low productivity, low literacy and low rate of industrialization along with absence of basic amenities. The unprivileged class is set back by a lack of educational opportunities that could empower them to confidently pursue economic progress and overcome the debilitating effects of low literacy and rigid social hierarchies. India’s rural markets are growing at double the rate of urban markets. The retail revolution is going to act as a catalyst. So, the new concept that is hitting the market today is the "Rural Retailing".
Segmentation Targeting and Positioning on HDFC bank
The document discusses home loans and HDFC Bank. It provides information on:
1. Choosing a good housing finance company is important as a home loan is a long term commitment of 15-20 years. Factors like expertise, service quality, domain knowledge and transparency are critical.
2. Home loans make sense for long-term savings as they allow common people to own a home while saving money over time. With rising real estate prices, many opt for housing loans to buy their dream home.
3. Even if one can pay cash, loans are beneficial as they provide good returns while interest rates are lower than investment returns. Tax benefits also make loans preferable to full payment.
Rural marketing
Rural marketing in India has evolved over several phases from agricultural marketing to marketing of inputs and now all products and services. It faces many challenges including low literacy, income and infrastructure in rural areas. However, the rural market also has great potential due to its large population and rising prosperity. Successful rural marketing requires understanding rural consumers, improving infrastructure, and employing appropriate media and promotion strategies tailored to rural needs and culture.
Priority sector lending
The document discusses priority sector lending in India. It defines priority sectors as agriculture, small scale industries, and other identified sectors of economic importance. It provides details on categories of lending covered under priority sectors such as short term crop loans, medium and long term agriculture loans, small scale industry loans, and loans to weaker sections. It also outlines priority sector lending targets for domestic and foreign banks in India and monitoring of priority sector lending by the Reserve Bank of India.
Rural banking
Rural banking in India started with the establishment of the banking sector and focuses on serving rural and agricultural communities. Currently, over 500 million Indians do not have bank accounts, and rural areas have limited access to financial services. The major providers of rural banking are regional rural banks, cooperative banks, and the National Bank for Agricultural and Rural Development. These institutions provide credit and other services to promote rural economic development and help alleviate dependence on informal lenders. Rural banking remains an important area for expansion to fully include rural populations in India's economic progress.
Rural Banking in India
The document discusses rural banking in India and the need to address it for sustainable growth. It notes that over 500 million Indians still lack bank accounts and that rural areas represent about 50% of India's GDP. While banking networks have expanded, rural banking still faces challenges of regulation designed for urban areas and high staffing needs for distribution in rural contexts. Microfinance and self-help groups are discussed as approaches to expanding rural access to financial services.
Financial inclusion
In India, RBI has initiated several measures to achieve greater financial inclusion,such as facilitating no-frills accounts and GCCs for small deposits and credit
More Related Content
What's hot
Rural Retailing
“Retailing includes all activities involved in selling goods or services directly to final consumers for personal , non business use.” - Philip Kotler
70% population lives in villages
About 6 lakh villages are in India
Rural retail are growing @7%
A real source of energy
Hub of raw materials
Itc e-choupal, Tata kisan sansar, hariyali bazaar and godrej adhar
ITC Chaupal Bazaar, Tata Kisan Sansar, Hariyali Kisan Bazaar, and Godrej Aadhaar are initiatives aimed at revolutionizing rural marketing in India. They provide farmers with access to information, inputs, financing, market linkages, and other services through rural kiosks and stores. The programs install internet-enabled computers in villages, offer agricultural advice and prices to farmers, and link them directly with procurement centers. This helps empower farmers, improve their productivity and incomes, and promotes inclusive rural development.
Rural Products
The document discusses rural products and marketing strategies for rural markets in India. It notes that rural products should meet the unique needs and requirements of rural consumers. It outlines various categories of rural products including FMCG goods, consumer durables, agricultural inputs, and services. It also discusses key considerations for rural product development, pricing, distribution, and promotion strategies to ensure affordability, availability, and awareness in rural areas. Special adaptations are needed to effectively market to the rural consumer segment.
Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Rural Marketing Strategies, Distribution Strategies
Presentations By Rajendran Ananda Krishnan, https://www.facebook.com/ialwaysthinkprettythings
Rural Marketing Strategies, Consumer Buying Behavior.
This document discusses rural marketing and consumer buying behavior in rural areas. It covers topics such as characteristics of rural consumers, factors affecting rural consumer behavior, models of consumer behavior, and the stages of the rural consumer buying process. Some key points include that rural consumers are influenced by social factors like traditions and opinion leaders. They also have different tastes, product preferences, and lifestyle factors than urban consumers. The buying process in rural areas relies more heavily on information from other owners and dealers than traditional media sources.
Rural marketing
I am glad to share my views on Rural Marketing and it’s opportunities and challenges.
- Ravi Guntaka
Rural Banking
The document discusses rural banking in India. It outlines the objectives of rural banking as poverty alleviation and financial intermediation. It describes the limited banking presence pre-independence, nationalization of banks post-independence, and the rural branch expansion program of the 1970s that increased rural access to banking. It also discusses the establishment of NABARD to provide rural credit and changes post-liberalization, along with ongoing challenges and opportunities in rural marketing.
Rural finance
This document summarizes a study on rural finance in India. It discusses the presence of various financial institutions in rural areas, including nationalized banks, cooperative banks, microfinance institutions, and informal sources of finance like moneylenders. It also outlines some of the key challenges in rural financing such as high transaction costs, lack of collateral, and information asymmetries. The document then discusses various enabling measures to expand rural finance, including the growing application of technologies like mobile phones, ATMs, and smart cards. It provides case studies on the use of technologies by banks and on the strategies adopted by microfinance institutions to expand outreach in rural areas.
Rural CB
This chapter discusses factors influencing rural consumer behavior in India. It describes the cultural, social, personal, and psychological factors that impact rural consumers' buying decisions and processes. It also outlines the stages in a rural consumer's decision journey, from need recognition to post-purchase behavior. Additionally, it explains the product adoption process and diffusion of innovations among different types of rural consumers.
Recent innovations in rural marketing
The document presents information on rural marketing in India. It defines rural areas and provides facts about the rural market, including that 70% of India's population lives in rural areas. It then discusses the meaning and evolution of rural marketing. The document outlines some key innovations in rural marketing, such as product innovations, pricing strategies, promotion methods, and packaging innovations. It provides examples of specific rural marketing innovations by companies. In conclusion, it states that rural India has significant untapped potential for companies and growth can be achieved through proper strategies and technologies.
Rural Marketing Strategies, Market Research
Rural Marketing Strategies, Market Research
Presentations By Rajendran Ananda Krishnan, https://www.facebook.com/ialwaysthinkprettythings
Case Study of Subhiksha
This document provides information about Subhiksha, a retail chain started in 1997 in Chennai, India. It summarizes Subhiksha's rapid expansion plans to reach 500 stores by 2007 and 1000 stores by 2009. However, the company faced financial difficulties due to overexpansion without proper consolidation, inventory management issues, and increased competition from other retailers. By 2009, Subhiksha was undergoing debt restructuring and trying to reopen some stores after creditors filed petitions against it due to its large debt burden.
Rural marketing strategies
The document discusses various strategies for effective rural marketing, including market segmentation, product strategies, pricing strategies, promotion strategies, distribution strategies, and communication strategies. It provides examples of successful rural marketing campaigns by companies such as Nirma, Promise toothpaste, Lifebuoy soap, Asian Paints, and Amul. Specific tactics discussed include low pricing, small pack sizes, distribution through local channels, and using local languages and celebrities in promotions.
ITC Rural Marketing
ITC is a diversified conglomerate with businesses in FMCG, hotels, paper, packaging, agri, and IT. It has established several popular brands across categories. Some key brands include Aashirvaad, Sunfeast, YiPPee!, Bingo!, Fiama Di Wills, Vivel, and ITC Hotels. ITC employs various rural marketing strategies like developing rural-specific products, localized distribution, and initiatives like e-Choupal which links farmers to market prices via computers in villages. E-Choupal tackles issues in Indian agriculture by empowering farmers with information. It has impacted over 4 million farmers across 10 states.
Rural marketing of hero motors
This presentation talks about Rural Marketing strategy of Hero Motors Corporation. Also talks about Hero's 4 P's for Rural Marketing.
Rural Retailing
Rural India is characterized by low per capita income, low productivity, low literacy and low rate of industrialization along with absence of basic amenities. The unprivileged class is set back by a lack of educational opportunities that could empower them to confidently pursue economic progress and overcome the debilitating effects of low literacy and rigid social hierarchies. India’s rural markets are growing at double the rate of urban markets. The retail revolution is going to act as a catalyst. So, the new concept that is hitting the market today is the "Rural Retailing".
Segmentation Targeting and Positioning on HDFC bank
The document discusses home loans and HDFC Bank. It provides information on:
1. Choosing a good housing finance company is important as a home loan is a long term commitment of 15-20 years. Factors like expertise, service quality, domain knowledge and transparency are critical.
2. Home loans make sense for long-term savings as they allow common people to own a home while saving money over time. With rising real estate prices, many opt for housing loans to buy their dream home.
3. Even if one can pay cash, loans are beneficial as they provide good returns while interest rates are lower than investment returns. Tax benefits also make loans preferable to full payment.
Rural marketing
Rural marketing in India has evolved over several phases from agricultural marketing to marketing of inputs and now all products and services. It faces many challenges including low literacy, income and infrastructure in rural areas. However, the rural market also has great potential due to its large population and rising prosperity. Successful rural marketing requires understanding rural consumers, improving infrastructure, and employing appropriate media and promotion strategies tailored to rural needs and culture.
Priority sector lending
The document discusses priority sector lending in India. It defines priority sectors as agriculture, small scale industries, and other identified sectors of economic importance. It provides details on categories of lending covered under priority sectors such as short term crop loans, medium and long term agriculture loans, small scale industry loans, and loans to weaker sections. It also outlines priority sector lending targets for domestic and foreign banks in India and monitoring of priority sector lending by the Reserve Bank of India.
Rural banking
Rural banking in India started with the establishment of the banking sector and focuses on serving rural and agricultural communities. Currently, over 500 million Indians do not have bank accounts, and rural areas have limited access to financial services. The major providers of rural banking are regional rural banks, cooperative banks, and the National Bank for Agricultural and Rural Development. These institutions provide credit and other services to promote rural economic development and help alleviate dependence on informal lenders. Rural banking remains an important area for expansion to fully include rural populations in India's economic progress.
What's hot (20)
Itc e-choupal, Tata kisan sansar, hariyali bazaar and godrej adhar
Itc e-choupal, Tata kisan sansar, hariyali bazaar and godrej adhar
Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Distribution Strategies
Rural Marketing Strategies, Consumer Buying Behavior.
Rural Marketing Strategies, Consumer Buying Behavior.
Segmentation Targeting and Positioning on HDFC bank
Segmentation Targeting and Positioning on HDFC bank
Similar to Marketing strategies for rural banking services
Rural Banking in India
The document discusses rural banking in India and the need to address it for sustainable growth. It notes that over 500 million Indians still lack bank accounts and that rural areas represent about 50% of India's GDP. While banking networks have expanded, rural banking still faces challenges of regulation designed for urban areas and high staffing needs for distribution in rural contexts. Microfinance and self-help groups are discussed as approaches to expanding rural access to financial services.
Financial inclusion
In India, RBI has initiated several measures to achieve greater financial inclusion,such as facilitating no-frills accounts and GCCs for small deposits and credit
Financial Inclusion
The process of ensuring access to financial services and timely and adequate credit where needed by vulnerable groups such as weaker sections and low income groups at an affordable cost” in a fair and transparent manner by mainstream institutional players”
The Committee on Financial Inclusion
(Chairman: Dr. C. Rangarajan, 2008)
In advanced economies, Financial Inclusion is more about the knowledge of fair and transparent financial products and a focus on financial literacy.
In emerging economies, it is a question of both access to financial products and knowledge about their fairness and transparency.
R2 i day1 a little world_team trojans
The first PPT by team Trojans for Road 2 Ideas. Innovation 2: Nano Ganesh Team Members: NITIN, SUPRIYA, SANA, CHIRAG
R2 i day1 a little world_team trojans
The first PPT by team Trojans for Road 2 Ideas. Innovation 2: Nano Ganesh Team Members: NITIN, SUPRIYA, SANA, CHIRAG
R2 i Day1 a little world_team trojans
The first PPT by team Trojans for Road 2 Ideas.
Innovation1: A Little World
Team Members: NITIN, SUPRIYA, SANA, CHIRAG
R2 i day1 a little world_team trojans
The first PPT by team Trojans for Road 2 Ideas.
Innovation1: A Little World
Team Members: NITIN, SUPRIYA, SANA, CHIRAG
Financial inclusion
This document discusses financial inclusion in India. It notes that currently only about 55% of the population has deposit accounts, less than 20% have life insurance coverage, and about 50% of districts have just three banks per 100,000 people. The document outlines various government initiatives to promote financial inclusion through expanded access to basic banking services, especially in rural areas. However, it acknowledges that full financial inclusion has yet to be achieved, with an estimated 65% of people still lacking bank accounts and various challenges around awareness, access, and effective use of financial products.
A.V.V. Prasad
Presentation given by A.V.V. Prasad, Additional commissioner (Admin, IT & Smart Cards), Govt. of Andhra Pradesh on August 3rd, 2011 at eWorld Forum (www.eworldforum.net) in the session ICT in Financial Inclusion, Taxation, Excise and Finance
A.V.V. Prasad
Presentation given by A.V.V. Prasad, Additional commissioner (Admin, IT & Smart Cards), Govt. of Andhra Pradesh on August 3rd, 2011 at eWorld Forum (www.eworldforum.net) in the session ICT in Financial Inclusion, Taxation, Excise and Finance
Financial inclusion in india an over view
Financial inclusion is a buzzword now and has attracted the global attention in the recent past. As the approach of 12th five year plan (2012-2017) is faster, sustainable and more inclusive growth, the issue of financial inclusion is emerging as the new paradigm of economic growth. Financial inclusion plays a major role in driving a way the poverty from the country. The main focus of financial inclusion in India is to promote sustainable development and generating employment in rural areas for the rural population. C.Rangarajan Committee (2008) defined financial inclusion as, “The process of access to financial services, and timely and adequate credit needed by vulnerable groups such as weaker sections and low income groups at an affordable cost.” The purpose of financial inclusion is to provide equitable opportunities to every individual to avail the facility of formal financial channels for better life, better living and better income. It can be described as the provision of affordable financial services, viz., access to payments and remittance facilities, savings, loans and insurance services by the formal financial system to those who are excluded. Though there are few people who are enjoying all kinds of services from savings to net banking, but still in our country around 40% of people lack access to even basic financial services like savings, credit and insurance facilities. Financial inclusion is the road that India needs to travel towards becoming a global player. This paper attempts to study the overview of financial inclusion in India.
Presentation1.pptx
PMJDY is the Indian government's financial inclusion initiative launched in 2014 to expand banking services to unbanked populations. The summary discusses:
1) Despite past efforts, financial inclusion figures in India remained low, with only 59% of households having bank accounts.
2) PMJDY aims to provide universal access to banking facilities, debit cards, accident insurance and life insurance to every household.
3) Challenges to the success and viability of PMJDY include a large number of zero-balance accounts, high transaction costs for banks, and the need for financial literacy and technology improvements.
PMJDY 2.0
This document discusses the current status and challenges of Pradhan Mantri Jan-Dhan Yojana (PMJDY) in India and proposes design principles for PMJDY 2.0. Some key points discussed include:
- Over 310 million bank accounts have been opened under PMJDY with average deposits of Rs. 2,373 but 20% of accounts are inactive and perceived as "free money".
- Banking infrastructure like branches and ATMs have better penetration than other countries but banking agents, which are important for financial access, are among the lowest.
- Agents remain a low-profit business in India, earning far below agents in other countries. Only 20% of agents in India make
FINANCIAL INCLUSION IN INDIA (2019)
Financial inclusion in India has grown significantly over the past decade due to government initiatives and innovations in banking. The Pradhan Mantri Jan Dhan Yojana (PMJDY) launched in 2014 aimed to provide universal access to banking services and has led to over 300 million new bank accounts. New fintech products like mobile banking, e-wallets and Aadhar-enabled payments have also expanded access. While progress has been made, further efforts are needed to boost financial literacy and ensure beneficiaries utilize banking services to alleviate poverty and raise living standards.
Financial inclusion economics club
The document discusses financial inclusion in India. It notes that about 69% of the Indian population lacks access to basic banking services. The objective of financial inclusion is to ensure inclusive growth and equip disadvantaged groups with confidence to make financial decisions. While progress has been made in opening bank accounts, challenges remain around reach, delivery mechanisms, financial literacy, and infrastructure. Stakeholders must work together using appropriate technology and delivery models to further the goals of financial inclusion in India.
Financial Inclusion for inclusive Growth: Taking FI to Last Mile - S S Bhat, ...
Financial Inclusion for inclusive Growth: Taking FI to Last Mile - S S Bhat, Chief General Manager, Canara Bank
Bts nitie abhimanyu
This document discusses payment banks in India and potential impacts on traditional banks. It provides background on the number of bank branches and ATMs in India, with most located in urban areas. Ten companies that received licenses to operate payment banks in India are listed. Payment banks can accept deposits up to Rs. 1 lakh but cannot provide loans. Key ways payment banks may impact traditional banks include competing for customers in rural areas through the Department of Post's large rural presence, and appealing to customers through digital platforms and convenient, low-cost services. The document also discusses advantages payment banks have over nationalized banks and areas traditional banks should focus on to address challenges from payment banks, such as technology investments and partnerships.
Financial inclusion ppt(1)
The document discusses financial inclusion in India, which refers to ensuring access to financial services like bank accounts, credit, insurance, and payments at affordable costs for vulnerable groups. It outlines the scope of financial inclusion and who it aims to serve. While steps were initially taken through cooperatives and nationalizing banks, financial inclusion efforts failed due to lack of technology, reach, and a viable business model. Now, with a focus on inclusive growth and new banking technology, financial inclusion has become a priority. The Reserve Bank of India has contributed through no-frills accounts, business correspondent models, and financial literacy programs. Achievements include the opening of millions of accounts and issuing of loans and cards, though challenges remain around scaling up and appropriate
BANDHAN BANK MERGED.pptx
- Bandhan Bank's turnover grew from Rs. 125,242 crores in 2020-21 to Rs. 159,047 crores in 2022-23.
- Employee expenses increased from Rs. 16,646 crores in 2020-21 to Rs. 27,151 crores in 2022-23 as the bank expanded.
- Profit before tax was Rs. 29,487 crores in 2020-21 and Rs. 28,930 crores in 2021-22 despite rising costs.
Akshaya Banking Kiosk
Akshaya has played a pivotal role in setting up banking kiosk in Common service centers as part of Government of India Financial Inclusion Plan.
Similar to Marketing strategies for rural banking services (20)
Financial Inclusion for inclusive Growth: Taking FI to Last Mile - S S Bhat, ...
Financial Inclusion for inclusive Growth: Taking FI to Last Mile - S S Bhat, ...
Recently uploaded
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessInfluencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameTrust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionHow to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Recently uploaded (20)
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Marketing strategies for rural banking services
- 1. Marketing Strategies for Rural Banking Services Presented By Sachin K S
- 2. Rural Banking - Introduction Rural Banking in India started since the establishment of banking sector in India. Rural Banks mainly focussed upon the Agro-sector In India, there are 14475 rural banks in the country of which 2126 (91%) are located in remote rural areas. SBI is the first bank to enter the Rural Banking 175million A/c in India (World Bank)
- 3. THE CURRENT STATUS Started since the establishment of banking sector in India. Mainly focus upon Agro sector There are 32,528 rural bank offices and 20,771 semi-urban bank offices in the country SBI and NABARD Rural population of about 780 million has limited access . Current demand for credit in rural India is around Rs. 1, 50,000 Cr. Commercial bank branches cover only 7 % of rural sector and large market is still untapped.
- 4. 0 10 20 30 40 50 60 70 80 90 Cash at Home Deposit with Bank Insurance Deposit with Post Office Deposit with a corporative Society Others Money Concentration in Rural Area
- 5. More financial inclusion Micro credit / SHG’s Use of technology Alternate Distribution channels To extend banking services at customers convenience Improvement in service levels in rural area WHAT IS NEEDED FROM THE BANKS?
- 6. WHAT IS NEEDED FROM THE GOVERNMENT? An authority for Rural Banking Road map Establish open standard for technology to be used Financial literacy and credit counselling. Strategic action plan for remittance facility for both inter banking/ intra bank and post office
- 7. STEPS TO BE TAKEN Expand reach ◦ Tie up with India post. ◦ Partner with NGO/ MFI. Kiosk banking.....Offer convenience ◦ Banking services at mini branch. ◦ Making kiosk. ◦ The bio metric authentication. ◦ Improved business.
- 8. Educate customers Be cost effective ◦ Low cost ATM. ◦ Costs just 1/ 10th that of the traditional ATM. ◦ Transfer of funds from NREGA. ◦ e – governance model Innovate and adopt technology ◦ Smart cards, biometrics scanning ◦ Improve the service delivery.
- 9. TheFourP’s PRODUCT PRICING PLACEMENT (or DISTRIBUTION) PROMOTION Multiple ‘basic’ financial services. Devised to ensure usage as well as profitability. Conveniently located. No discrimination . Human groups and Institutions of the area . Insurance (Cattle, Farm Produce etc) . Maximizing consumer satisfaction. Comprehensive offering of different services. Demographics, culture, environment. Services in native language. Single uniform pricing. Choice between managerial models. Psychological methods . Microfinance. Quantity discounts, and ease in payment modes. Additional risks for narrow diversified entities. Collaborating with NGO’s to develop knowledge. Financial advisory services Agenting model (service points) Loan Gateway Biometric ID’s
- 10. THANK YOU