The document discusses new media marketing strategies and compares them to different analogies. It provides analogies for online news being like fast food or a flowing river. Blogging is compared to jogging or sex. Podcasting is likened to radio in the 1920s or TiVo for radio. Amateur content is described as like dumpster diving or democracy. Social networks are said to be like a local pub. Microblogging is compared to CB radio, blogging but smaller, or drinking beer. Being online is portrayed as like being at a party or a casino. The document concludes with ground rules of authenticity, conversation, and relevance for new media marketing.
8. Blogging is...
like jogging. It’s so important but
at times you just feel too tired.
http://drinkingoatmealstout.com/2008/07/01/blogging-is-like-jogging/
9. Blogging is...
like sex. You can’t fake it.You can’t
fake passion.
http://strange.corante.com/2007/06/08/blogging-is-like-sex
26. Microblogging is...
like CB Radio
http://friendfeed.com/e/4b3b8c47-163e-8ca3-6ef4-f1fc5acbf7e2/microblogging-is-like-cb-radio/
27. Microblogging is...
like blogging, only smaller
(because smaller is better!)
http://barcampmilwaukee.com/node/420
28. Microblogging is...
like drinking beer, moderate use
can enhance our life, but over
consumption can cause serious
damages.
http://harry.hchen1.com/2008/07/03/607
31. Being online is...
like being at a party, and the
other people aren’t likely to buy
from you if you just come up and
tell them what you do.
http://archives.obs-us.com/obs/english/books/penguin/marketin/chap6.htm
32. Being online is...
like being at a casino.You need to
provide the time markers.
http://www.abdsurvivalguide.com/News/033105.htm