Marketing Research Project.

1. 1st Answer
Experimental research designs are considered to be the standard when it comes to
research designs. In this, one or more subject or dependent variable is assigned to
various treatments. The results are observed to conclude.
Research: It would provide different benefits for the researchers and business.
However, with all the other research methods, it has a few advantages as well as
disadvantages:
Research: It offers various benefits for researchers and businesses. However, with
other methods of research, it has a few disadvantages that the researchers can be
aware off:
The Advantages: Researcher has a full control level in an experiment. It is often used in
various fields and verticals. The results are specific and conclusive. The results would
enable the researchers to apply their findings to similar phenomena or context. It helps
to determine the validity of a hypothesis. The researcher can manipulate the variables
and make use of them in as many variations as they desire without tarnishing the
research validity. It would discover the cause and effect among variables. It would
enable the researcher understand a particular environment. The studies are replicated
so that the researcher is able to repeat their experiment to test other variables or
confirm the result again.
The Disadvantages: It would involve many resources, time as well as money, and it is
not easy to conduct. It helps to form artificial environments when the researcher would
unwittingly over-manipulate variables as a means to duplicate the instances of real-
world.
It is vulnerable to flaws in method, along with other errors that cannot always be
predicted. Flawed experiment may need the researcher to begin their experiments a
new in order to avoid false calculations, and to measure the results from artificial
scenarios or other mistakes.
Some variables cannot be manipulated and some forms of research experiments are
too impractical to conduct.
What is the Purpose of Experimental Research? Experimental research seeks to
determine a relationship between two (2) variables—the dependent variable and the
independent variable. After completing an experimental research study, a correlation
between a specific aspect of an entity and the variable being studied is either supported
or rejected.
What type of Data are Collected in Experimental Research? Data in experimental
research must be able to be quantified, or measured.

2. Data collected could be acidity/alkalinity, area, circumference, density, electrical
current/potential/resistance, force, growth (time, weight, volume, length/width), heat,
humidity, light intensity, mass, pressure, sound intensity, temperature, time, velocity,
volume or weight.
However, the entity should be carefully observed qualitatively, or described using words
and photographs. How does the entity look, smell, sound, feel, and taste (when
appropriate)? These types of observations help supplement the measurements taken
throughout the experiment.
Experimental research is often the final form of research conducted in the research
process and is considered conclusive research. The following explains the general
steps required to successfully complete experimental research.
It is important to identify the research subject, a question that surrounds it and its
variables. It is important to form a specific research question. It is important to gather all
the available literature and other resources around the subject. It is important to conduct
secondary research around the subject and primary research through surveys. If the
topic would involve a process of research that an individual has already begun, for
example, in exploratory, it is important to gather facts that are already there. It is
important to consider how they relate to the question and how they would line up with
the secondary research that is being conducted.
After the initial studies, a hypothesis is formed. A controlled experiment is designed. It is
important to decide which variable is dependent and it is important to decide how far it is
to vary the independent variable. In the experiment, it is important to manipulate the
independent variable. It is important to measure the dependent variable. It is important
to ensure that the potential confounding variables are in control. It is important to assign
subjects to their designated experimental treatment groups.
The study size has to be kept in mind, a larger study pool would create findings. The
subjects are assigned to treatment groups in a random way, with each one to receive a
different treatment level. It is important to make use of a control group, and this receive
no manipulation. This would show the test subjects as they appear without any
intervention. There are two types of groups to assign the subjects.
A totally randomized design versus a randomized block design, each subject would get
a randomly assigned to a treatment. A randomized block design, subjects get first group
on the basis of a shared characteristic, then it is assigned to treatments within their
random groups.
An independent measure design would receive only one of the possible levels of an
experimental treatment.
Repeated measure design: Each subject would get each of the experimental treatment,
as their responses would be measured. It would also refer to measuring the impact of
an emerging impact over a period of time.

3. Continue to experiment on variables as required, it is important to take measurements
as well as notes. On the basis of the experiment, it is important to put together a logical
conclusion.
Although experimental research is very complex, this method is the most conclusive.
With the use of a scientific approach, it would enable you to form tests on different
matters of business. When it is important to understand the target market and the
existing behavior of customer, it is also used to experiment on a wide variety of other
matters.
Before launching a new product, or an updated one, for instance, an individual would
conduct an experiment to understand the product in action. This would enable to avoid
glitches or undesirable qualities that would incur problems for the customers and a bad
reputation for the brand.
Experimental research isn’t for each and every business. If you decide to implement this
research form, it is important to consider using the surveys in tandem. An online
platform of survey would enable to establish and distribute the survey to a wide network
through organic sampling in order to avoid biases.
Although it isn’t a requirement, in today’s world of excelling in customer experience, it is
important to have as much data on the target market as possible. An online survey tool
would make this possible.

4. 2nd Answer:
It is possible to figure out the customer satisfaction by completion of a survey. This
information would enable to understand how the products, offerings and services
receive positive feedback by the customers. It is not important for them to perform the
simplest review of the product. As much as possible, organizations must provide their
customers with a good experience, premium products as well as services. So, the
question is how you would get to recognize upload the company gives first-class. In this
situation, the first-rate element to do is to send the surveys for the clients on a frequent
basis and ask good client satisfaction questions. A survey questionnaire would hold
significance when it comes to bringing achievement for a company as it helps to
improve the work performance.
Concept and application
A customer can opt from a variety of questions as per their corporate interests, and these
have been divided into various categories. The business need efforts from customers as
the handling of the product as well as the website itself, comment on the product or
service with overall experience together with a company. The organization has an
important role to play towards the competition in the market.
1- Feedback on the products and services that were surveyed: A product survey always
refers to a powerful method to discover what the customer would consider the items. If
an individual would run a surface before he or she launches the product, it would facilitate
to know what the clients expect. Also, it is possible to place the present merchandise in
order to understand how the clients would rvel in the complete enjoy.
a- Which of the following words would you use to illustrate our service or product?
- You must realize that how your customers describe your product. It is vital because it
offers perception into your product. If you don't need to provide an idea to your customer,
you could place the query in front of them about your product. But giving options can also
work smoothly for the clients.
b- How well does your product meet your wishes? - This query should be there in an
organization’s questionnaire because it tells whether or not your product is meeting the
wishes or necessities of your customer or now not. It also states whether your product
brings any productiveness for your customer's life or no longer.
c- You could consist of comments questions like which four features are the most
valuable to you-
This question asks the customers what three main capabilities they like the most
approximately your product. by using knowledge about your product's most favored
capabilities, and you may consciousness more on that department. People can also
select functions that they bear in mind secondary.
d- What are the three vital functions lacking inside the product?- It's far enormous
that a single product can't offer everything to a consumer. But by asking this question,

5. you can realize what your customer wishes and how you could improve or improvise your
product.
e- If you could trade one component about the services or products, what would it
be? The query is requested not to understand any lacking characteristic but
approximately an existing part that is inappropriate for the customers. The primary
purpose is to improve purchaser retention. Take all the propositions made by using your
audience. In most cases, work at the most frequent ones.
f- How could you charge the prize money for the product? - This query permit you to
understand how your consumers experience approximately the price of your product will
stop. It will inform you whether the product is too steeply-priced or introduced equate to
the excellent it offers. You may meet your financial goals with the aid of launching a few
discounts or income also.
2- Consumer attempt survey questions
The most not unusual questions below this survey are:
a- Is it clean to navigate our internet site?- It tells about a client's experience while
exploring your website
b- should you discover the information you have been attempting to find on our
company’s website?- It tells whether your website changed into easy to get entry to and
had all the relevant information to your target audience.
c- was our website able to match your expectancies?-
It tells that how few attempts your customers made while accessing your website.
d- Have we been responsive to your questions about our products or services?
E- Do you agree with a statement that our corporation made it clean on the way to deal
with your troubles?
3- Feedback on your position against your competition in the market survey questions
a- Are our products or services exceptional higher, duplicate, or birds than our
competition?
b- What's the reason that you choose our product in place of our competitor's?
a- Widespread enjoy survey questions- The survey includes questions like how much a
great deal you could offer us on the scale from zero to 10?
b- Will you purchase our product again or now not?
c- Would you endorse our product to someone else?
d- Is there whatever you would like to realize about us?
Conclusion: It is important to have a survey questionnaire when an individual
wants to collect information pertaining to the product. He or she needs to answer
all the questions that are provided in the survey on behalf of the purchaser in order
to know each detail regarding the product or service.

6. 3rd Answer
3a.
Moving upmarket and to sell premium cars would be a winning strategy of business.
However, for the business who looks to enter the market or diversify their existing
vehicle line, techniques effective at selling cars at a higher price points need different
marketing approach than the ones used in order to sell cheaper vehicles. Any marketing
strategy for a high-end car brand would need to extol the car quality, and by extension,
the person who purchases it.
Quality Materials: The marketing materials should make the car quality clear. In order
to accomplish that, there has to a high-quality product themselves. Through words as
well as pictures, the customers have to be enabled to visualize what would set them
apart. It is important to show them what they have been paying for and this needs to be
done with top-quality pictures, paper, TV ads or digital ads. To save a few dollars on
marketing in the beginning can bring a much bigger loss if they lead the customers not
to take you seriously because of them.
Comfort Factor
A high-end car should make customers feel good about themselves, and allow their
passengers to ride in style. Make that self-indulgence a key element of your marketing
strategy. From the seat material, to the climate control, to how the car handles,
customers want to see their high-end car as an oasis to escape from whatever may be
hassling them outside its windows. Marketing the luxury of the driving experience
helps sell the car.
Push the Brand: Luxury car brand needs to provide their customers a reason to brag. It
is important to think about what would make the car sell worth the premium price. Rolls
Royce would sell durability and with 75 percent of the cars, it has made, they are on
the road. Others often feel associated with dominant racing teams. The interior of one
car can feature hand-polished wood, and another may have unmatched technology for
the dashboard and system of entertainment. Of course, it is important to not be shy
regarding the pushing of the status symbol of the car.
Trade-Offs: If there is a sell of cheaper as well as premium models, it would increase
the challenges of marketing the high-end cars and these seem to be credible without
cannibalizing the remaining business. In that case, it is important to talk about the
luxury car products as well as features.
Size Doesn’t Matter: Luxury cars don’t have to massive or carry a six-figure price tag.
Organizations would increasingly sell compact cars under their premium names, and
hope that the low price would attract the younger buyers or other demographics. It
would also protect the car sellers during a recession.

7. 3b.
Recall test is to test the reach as well as effectiveness of the ad when an individual is
asked to recall the advertising message remembered by an individual. Recall test is
conducted from users in order to understand the impact of a particular marketing as
well as advertising campaign. Good advertisement among the customers in a recall
test implies their campaign was impactful.
Factors Affecting Recall Test Results: Some important factors that affect the recall test
result of a customer are as below: Encoding specificity: People would encode
information along with its context. The memory takes cues from the environment and
the information is encoded.
2. State-Dependent Learning: When an individual’s internal state during retrieval and
encoding would match, the memory would be better.
3. Transfer-Appropriate Processing: If the type of task at encoding and retrieval
matches, memory will be enhanced.
4. Levels of Processing Theory: Deeper processing leads to better encoding and
retrieval.
Though recognition has been the dominant method used to measure memory of print
ads, it has not had the same level of acceptance in broadcast media. Recall measures
seem to be popular in broadcast media despite several associated methodological
problems.
Whether to choose recognition or recall as a measure to learn of broadcast
advertisements must be dictated in part by the way in which the information is made use
of in the decisions to choose the brand. It is believed for instance, that because many
brand choice decisions are made at a retail location, people only need a level of
recognition as the buying situation is replete with cues acting as aids to memory.
Whether to choose recognition or recall as a measure of leaming of broadcast ads
should be dictated in part by the way in which the information is to be used in brand
choice decisions. It is believed, for example, that because many brand choice decisions
are made at a retail location, particularly for low involvement convenience goods,
people only need a recognition level of leaming because the buying situation is replete
with cues that act as aids to memory.
Two general theories are used in psychology to compare recognition and recall. One
model known as strength theory posits that recall and recognition ensure that the
measure is the same underlying memory constructs that the recognition of an item
would need a low threshold or strength. A second more dominant model is the dual-
process hypothesis, and this holds that recall would involve two steps. To recall an item,
a subject would first generate various candidates to recall during the process of search
and then make a decision, through recognition.

8. The dual process hypothesis thus assumes that recognition is a sub process of recall.
Anderson and Bower also have proposed a modified dual-process hypothesis
suggesting that recognition and recall involve very similar processes.