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This document outlines the stages of brand development from introduction to decline based on factors like ownership, market area, and number of products offered. It identifies manufacturer, middlemen, local, national, and international brands as well as family and individual brands and places them within the introduction, growth, maturity, and decline stages of brand development over time periods from 1983 to 2002.
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Marketing Project (summary)
- 4. Based on Ownership Based on Market Area Based on No. of Products Manufacturer’s Brand Middle-Men’s Brand Local Brand National Brand International Brand Family Brand Individual Brand
- 7. Introduction Stage (1983-86) Growth Stage (1987-96) Maturity Stage (1997-2002) Decline Stage (2002)