Hubbard Coe completed a marketing internship at Wyo Speed, a small automotive repair shop. As part of the internship, Coe was responsible for managing Wyo Speed's social media accounts, including creating posts, monitoring messages, and advertising events. Coe also created an Instagram account and implemented hashtags to expand the business's reach. Additionally, Coe developed a new pricing matrix for vehicle parts and contacted suppliers to support Wyo Speed's plans to offer retail sales. Throughout the internship, Coe applied concepts learned in previous business and marketing courses, such as considering cultural factors, utilizing the marketing mix, and building relationships with customers.
This Book gives you somehow to make a plan for your business building place
Social media platforms like Facebook, Twitter, and Instagram,
make creating and posting content for a potential audience of
billions, almost effortless. Before social media’s rise in popularity,
businesses would gain customers through traditional advertising
techniques.
With traditional advertising, you have to know how to brand your
business, letting your customers know what your company is
about, and everything that goes with it. This allows consumers to
see how it is different from your competitors. Using social media
is no different from traditional advertising techniques in that it is a
direct reflection on your business and what it can do for your
customers.
This is an assignment that a partner and I did for our Intro to Web Publishing class where we analyzed SEO for a handful of sites and made recommendations.
Consumer behavior of Edelweiss Broking LtdDarshana Sayre
This document provides an overview of Edelweiss Broking Ltd., including its history, leadership, products/services, competitors and financial data. Some key points:
- Edelweiss is a leading diversified financial services group in India operating across credit, financial markets, asset management and insurance.
- The company was founded in 1996 and now has over 5,500 employees serving over 570,000 clients across 240 offices nationally and internationally.
- The document discusses Edelweiss' leadership, including Chairman and CEO Rashesh Shah who co-founded the company and has helped grow it significantly over the past 20+ years.
- Edelweiss offers an array of financial products and
The PowerPoint presentation in which our newest intern, John, used for his "Internship Progress Report Presentation." Not only colorful and creative, this "progress report" was a good idea and is definitely something we will be having future interns compose and present as well.
MARKETING STRATEGY OF NEWSPAPER INDUSTRY (A Study on Daily Prothom Alo) ...Mohammad Abu Nasim
This document provides background information on a marketing internship report about the Daily Prothom Alo newspaper in Bangladesh. It includes an introduction, objectives, methodology, limitations and literature review. The introduction describes Daily Prothom Alo as the highest circulated Bengali newspaper and discusses the need to understand its marketing strategy. The objectives are to conceptualize marketing strategies, define strategies to attract readers, understand reader needs and provide recommendations. The methodology describes primary data collection through interviews. Limitations include the study being limited to Dhaka city. The literature review covers various authors' perspectives on marketing strategies and competition in the newspaper industry.
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Adidas is a German sportswear company founded in the 1920s. It has experienced ownership changes and financial troubles but found success through endorsements like Run DMC in the 1980s. Adidas targets customers aged 13-30 through premium priced, technology-focused products. It uses celebrity endorsements and the "Impossible is Nothing" campaign to promote the brand. Adidas products are widely distributed through stores and online retailers. Strengths include celebrity endorsements and marketing, though weaknesses include a wide football boot selection and history of labor issues.
Ralph Paglia will present on using social media marketing and reputation management strategies to gain competitive advantages. Attendees will learn how actual dealerships have implemented these strategies to increase sales and profits. They will receive online access to step-by-step tactics and blueprints to engage customers through social networks like Facebook and Twitter and syndicate content to build an automated social marketing system. The goal is to generate real sales and profits through customer engagement rather than conventional advertising alone.
This Book gives you somehow to make a plan for your business building place
Social media platforms like Facebook, Twitter, and Instagram,
make creating and posting content for a potential audience of
billions, almost effortless. Before social media’s rise in popularity,
businesses would gain customers through traditional advertising
techniques.
With traditional advertising, you have to know how to brand your
business, letting your customers know what your company is
about, and everything that goes with it. This allows consumers to
see how it is different from your competitors. Using social media
is no different from traditional advertising techniques in that it is a
direct reflection on your business and what it can do for your
customers.
This is an assignment that a partner and I did for our Intro to Web Publishing class where we analyzed SEO for a handful of sites and made recommendations.
Consumer behavior of Edelweiss Broking LtdDarshana Sayre
This document provides an overview of Edelweiss Broking Ltd., including its history, leadership, products/services, competitors and financial data. Some key points:
- Edelweiss is a leading diversified financial services group in India operating across credit, financial markets, asset management and insurance.
- The company was founded in 1996 and now has over 5,500 employees serving over 570,000 clients across 240 offices nationally and internationally.
- The document discusses Edelweiss' leadership, including Chairman and CEO Rashesh Shah who co-founded the company and has helped grow it significantly over the past 20+ years.
- Edelweiss offers an array of financial products and
The PowerPoint presentation in which our newest intern, John, used for his "Internship Progress Report Presentation." Not only colorful and creative, this "progress report" was a good idea and is definitely something we will be having future interns compose and present as well.
MARKETING STRATEGY OF NEWSPAPER INDUSTRY (A Study on Daily Prothom Alo) ...Mohammad Abu Nasim
This document provides background information on a marketing internship report about the Daily Prothom Alo newspaper in Bangladesh. It includes an introduction, objectives, methodology, limitations and literature review. The introduction describes Daily Prothom Alo as the highest circulated Bengali newspaper and discusses the need to understand its marketing strategy. The objectives are to conceptualize marketing strategies, define strategies to attract readers, understand reader needs and provide recommendations. The methodology describes primary data collection through interviews. Limitations include the study being limited to Dhaka city. The literature review covers various authors' perspectives on marketing strategies and competition in the newspaper industry.
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
Adidas is a German sportswear company founded in the 1920s. It has experienced ownership changes and financial troubles but found success through endorsements like Run DMC in the 1980s. Adidas targets customers aged 13-30 through premium priced, technology-focused products. It uses celebrity endorsements and the "Impossible is Nothing" campaign to promote the brand. Adidas products are widely distributed through stores and online retailers. Strengths include celebrity endorsements and marketing, though weaknesses include a wide football boot selection and history of labor issues.
Ralph Paglia will present on using social media marketing and reputation management strategies to gain competitive advantages. Attendees will learn how actual dealerships have implemented these strategies to increase sales and profits. They will receive online access to step-by-step tactics and blueprints to engage customers through social networks like Facebook and Twitter and syndicate content to build an automated social marketing system. The goal is to generate real sales and profits through customer engagement rather than conventional advertising alone.
7th Digital Dealer Conference - General Session on Social Marketing and Reput...Ralph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. http://AutoCon2012.com
Ralph Paglia's presentation used on Tuesday AM during General Session. And, Phil wants those sunglasses back! This PPTX file from the 7th Digital Dealer Conference was used to facilitate the Tuesday General Session on Social Marketing and Reputation Management.
Digital Dealer7 Social Marketing Movies V4Ralph Paglia
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented social media strategies to engage customers and build competitive advantages. They will receive online access to step-by-step tactics and case studies showing how dealerships have created automated social media networks to generate sales leads and foster customer loyalty.
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented social media strategies to engage customers and build competitive advantages. They will receive blueprints to create a social media system combining websites, databases, social networks and employees to leverage popular sites into an automated marketing and reputation management network.
Flemington Yamaha - Kawasaki is a large powersports dealership located in New Jersey that sells Yamaha, Kawasaki, Polaris and BRP vehicles and products. The goal of their social media campaign is to create more sales by communicating with customers and getting them to visit the store. The campaign will focus on creating store visits and referrals on Facebook, Instagram and YouTube and success will be measured by the number of additional sales generated.
Auto Success Social Marketing Reputation Management 082709 V4Ralph Paglia
1. Ralph Paglia proposes a strategy for dealerships to implement social marketing and reputation management through establishing both a commercial website and a dealership community social website.
2. The commercial website would focus on transacting business, while the community website would emphasize relationship building and communication.
3. Paglia provides a detailed action plan for dealerships to set up accounts and profiles on social media platforms and user generated content sites, create positive online reviews of the dealership, and leverage customer reviews across the internet.
Auto Success Social Marketing Reputation Management 082709 V4Ralph Paglia
1. Ralph Paglia outlines a strategy for dealerships to implement social marketing and reputation management through establishing an online community presence.
2. He recommends creating separate "social marketing" and "commercial" websites, with the former focused on relationship building and the latter on transactions.
3. The action plan includes setting up profiles on sites like Google, YouTube, and Yahoo to syndicate positive customer reviews and community content.
Digital Dealer Conference 7; Social Marketing and Reputation Management Prese...Ralph Paglia
UPDATED: This is an updated and revised version of the presentation I used at the 7th Digital Dealer Conference in Nashville, TN on November 3, 2009 for the Tuesday AM General Session. I have added comments, explanations and 5 additional topic introduction slides so that the presentation makes more sense when viewed without me there to explain (RP). The subject is "Social Marketing and Reputation Management for Car Dealers" and the slides outline a strategy and several tactics I have used in multiple dealership implementations. The PPT file also uses a case study format and several app and website screenshots to illustrate... Some examples being a dialogue between my ADP Digital Marketing team, consumers and people at the dealerships who are our clients. Near the end of the demo is a slide with 10 links to existing dealership sponsored "Automotive Communities" that ADP uses in our SM/RM implementations as the "Hub" of a Hub and Spoke strategy to connect and syndicate content from a central online social network built for the dealership to over 100 popular social networks and User Generated Content (UGC) type Web 2.0 sites... You can learn more by joing the communities at http://www.ADMPC.com and http://www.AutomotiveSocial.com and the ADP official community for this topic at http://www.ADPsocial.com . Please follow us on twitter at http://twitter.com/AutoSocial and my own account http://twitter.com/RalphPaglia
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented these strategies, how to measure performance, and will receive online access to step-by-step tactics. These include using a combination of dealer-controlled websites, OEM assets, employee participation, and customer engagement to create an automated social media presence across multiple networks.
Ralph Paglia will present on implementing social media marketing and reputation management strategies for automotive dealerships. Attendees will learn how actual dealership case studies have used social media to increase sales and profits through customer engagement, and will receive blueprints to create an automated social media presence across multiple platforms. The strategies focus on building an online community for the dealership using free and low-cost tools to engage customers and employees.
71 places to find new clients for your accounting firm or bookkeeping busines...Sandi Smith Leyva
This document provides 71 suggestions for finding new clients for an accounting or bookkeeping business. It recommends optimizing profiles on platforms like LinkedIn, Google, and QuickBooks Partner profiles. It also suggests claiming business listings on directories, setting up social media accounts, running paid ads on platforms like Google and Facebook, and participating in communities to gain exposure and potential new clients. Maintaining an online presence through websites, blogs and videos is emphasized as a way to demonstrate expertise to prospective clients.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
Automotive Social Media Marketing Presentation from 2010 NADA ConventionRalph Paglia
This is the Automotive Social Media Marketing, Online Reputation Management, Internet Reputation Management, and Car Dealer Reputation Management Presentation from Ralph Paglia's workshops at the 2010 NADA Convention in Orlando, FL... Learn more about automotive social media and how car dealers can successfully leverage this channel to achieve their marketing, communication and customer relationship management (CRM) objectives at http://www.ADPsocial.com/ and check out the official site at http://www.SocialDealer.BZ
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
This document provides a summary of a digital marketing campaign conducted for SMI Ventilation Products Inc. over 4 months. Key activities included creating a new product portfolio with professional photos, launching an Etsy shop that generated 7 sales and $265 in revenue, running a Google AdWords campaign that drove over 1000 clicks, growing the Facebook page to 161 likes, and conducting a technical SEO audit of the website. The campaign helped increase website sessions by over 200% and social media traffic from 0% to 14%. Recommendations include continuing with Etsy, optimizing AdWords, maintaining social media presence, developing influencer outreach, and improving UX and SEO.
Dealership Websites; One Is Not Enough! by Ralph PagliaRalph Paglia
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing costs. The document concludes that multiple targeted websites and landing pages are far more cost-effective for converting visitors to calls and sales than traditional advertising methods.
Dealership Websites One Is Not Enough!Ralph Paglia
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing costs. The document concludes that multiple targeted websites and landing pages provide higher conversion rates than traditional advertising methods.
Automotive Microsite Stratehy Dealership Websites; One Is Not Enough!Ralph Paglia
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing spending. In conclusion, the document advocates that multiple targeted websites and landing pages are far more cost-effective for converting visitors to leads and sales than relying on a single all-purpose dealership website.
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing spending. In conclusion, the document advocates that multiple targeted websites and landing pages are far more cost-effective for converting visitors to leads and sales than relying on a single all-purpose dealership website.
7th Digital Dealer Conference - General Session on Social Marketing and Reput...Ralph Paglia
The New "Best Choice" on the Fall Dealer Conference circuit is the AutoConnections Conference and Exposition (AutoCon 2012) at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more about this all new dynamic, innovative and exciting car dealer conference designed to equip dealers with significant competitive advantages in their local marketplace. http://AutoCon2012.com
Ralph Paglia's presentation used on Tuesday AM during General Session. And, Phil wants those sunglasses back! This PPTX file from the 7th Digital Dealer Conference was used to facilitate the Tuesday General Session on Social Marketing and Reputation Management.
Digital Dealer7 Social Marketing Movies V4Ralph Paglia
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented social media strategies to engage customers and build competitive advantages. They will receive online access to step-by-step tactics and case studies showing how dealerships have created automated social media networks to generate sales leads and foster customer loyalty.
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented social media strategies to engage customers and build competitive advantages. They will receive blueprints to create a social media system combining websites, databases, social networks and employees to leverage popular sites into an automated marketing and reputation management network.
Flemington Yamaha - Kawasaki is a large powersports dealership located in New Jersey that sells Yamaha, Kawasaki, Polaris and BRP vehicles and products. The goal of their social media campaign is to create more sales by communicating with customers and getting them to visit the store. The campaign will focus on creating store visits and referrals on Facebook, Instagram and YouTube and success will be measured by the number of additional sales generated.
Auto Success Social Marketing Reputation Management 082709 V4Ralph Paglia
1. Ralph Paglia proposes a strategy for dealerships to implement social marketing and reputation management through establishing both a commercial website and a dealership community social website.
2. The commercial website would focus on transacting business, while the community website would emphasize relationship building and communication.
3. Paglia provides a detailed action plan for dealerships to set up accounts and profiles on social media platforms and user generated content sites, create positive online reviews of the dealership, and leverage customer reviews across the internet.
Auto Success Social Marketing Reputation Management 082709 V4Ralph Paglia
1. Ralph Paglia outlines a strategy for dealerships to implement social marketing and reputation management through establishing an online community presence.
2. He recommends creating separate "social marketing" and "commercial" websites, with the former focused on relationship building and the latter on transactions.
3. The action plan includes setting up profiles on sites like Google, YouTube, and Yahoo to syndicate positive customer reviews and community content.
Digital Dealer Conference 7; Social Marketing and Reputation Management Prese...Ralph Paglia
UPDATED: This is an updated and revised version of the presentation I used at the 7th Digital Dealer Conference in Nashville, TN on November 3, 2009 for the Tuesday AM General Session. I have added comments, explanations and 5 additional topic introduction slides so that the presentation makes more sense when viewed without me there to explain (RP). The subject is "Social Marketing and Reputation Management for Car Dealers" and the slides outline a strategy and several tactics I have used in multiple dealership implementations. The PPT file also uses a case study format and several app and website screenshots to illustrate... Some examples being a dialogue between my ADP Digital Marketing team, consumers and people at the dealerships who are our clients. Near the end of the demo is a slide with 10 links to existing dealership sponsored "Automotive Communities" that ADP uses in our SM/RM implementations as the "Hub" of a Hub and Spoke strategy to connect and syndicate content from a central online social network built for the dealership to over 100 popular social networks and User Generated Content (UGC) type Web 2.0 sites... You can learn more by joing the communities at http://www.ADMPC.com and http://www.AutomotiveSocial.com and the ADP official community for this topic at http://www.ADPsocial.com . Please follow us on twitter at http://twitter.com/AutoSocial and my own account http://twitter.com/RalphPaglia
Ralph Paglia will present strategies for using social media marketing and reputation management to increase sales and profits. Attendees will learn how actual dealerships have implemented these strategies, how to measure performance, and will receive online access to step-by-step tactics. These include using a combination of dealer-controlled websites, OEM assets, employee participation, and customer engagement to create an automated social media presence across multiple networks.
Ralph Paglia will present on implementing social media marketing and reputation management strategies for automotive dealerships. Attendees will learn how actual dealership case studies have used social media to increase sales and profits through customer engagement, and will receive blueprints to create an automated social media presence across multiple platforms. The strategies focus on building an online community for the dealership using free and low-cost tools to engage customers and employees.
71 places to find new clients for your accounting firm or bookkeeping busines...Sandi Smith Leyva
This document provides 71 suggestions for finding new clients for an accounting or bookkeeping business. It recommends optimizing profiles on platforms like LinkedIn, Google, and QuickBooks Partner profiles. It also suggests claiming business listings on directories, setting up social media accounts, running paid ads on platforms like Google and Facebook, and participating in communities to gain exposure and potential new clients. Maintaining an online presence through websites, blogs and videos is emphasized as a way to demonstrate expertise to prospective clients.
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
Automotive Social Media Marketing Presentation from 2010 NADA ConventionRalph Paglia
This is the Automotive Social Media Marketing, Online Reputation Management, Internet Reputation Management, and Car Dealer Reputation Management Presentation from Ralph Paglia's workshops at the 2010 NADA Convention in Orlando, FL... Learn more about automotive social media and how car dealers can successfully leverage this channel to achieve their marketing, communication and customer relationship management (CRM) objectives at http://www.ADPsocial.com/ and check out the official site at http://www.SocialDealer.BZ
This document discusses social media marketing and reputation management for automotive dealerships. It provides background on the presenter and outlines key aspects of developing a social media strategy, including listening to customers, learning about their wants and needs, and launching an engagement plan. It also discusses measuring success and provides examples of how some dealerships have implemented successful social media programs.
This document provides a summary of a digital marketing campaign conducted for SMI Ventilation Products Inc. over 4 months. Key activities included creating a new product portfolio with professional photos, launching an Etsy shop that generated 7 sales and $265 in revenue, running a Google AdWords campaign that drove over 1000 clicks, growing the Facebook page to 161 likes, and conducting a technical SEO audit of the website. The campaign helped increase website sessions by over 200% and social media traffic from 0% to 14%. Recommendations include continuing with Etsy, optimizing AdWords, maintaining social media presence, developing influencer outreach, and improving UX and SEO.
Dealership Websites; One Is Not Enough! by Ralph PagliaRalph Paglia
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing costs. The document concludes that multiple targeted websites and landing pages are far more cost-effective for converting visitors to calls and sales than traditional advertising methods.
Dealership Websites One Is Not Enough!Ralph Paglia
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing costs. The document concludes that multiple targeted websites and landing pages provide higher conversion rates than traditional advertising methods.
Automotive Microsite Stratehy Dealership Websites; One Is Not Enough!Ralph Paglia
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing spending. In conclusion, the document advocates that multiple targeted websites and landing pages are far more cost-effective for converting visitors to leads and sales than relying on a single all-purpose dealership website.
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing spending. In conclusion, the document advocates that multiple targeted websites and landing pages are far more cost-effective for converting visitors to leads and sales than relying on a single all-purpose dealership website.
2. Hubbard Coe
MGT 2600-01
Final Report
12/5/16
1
Contents
Company......................................................................................................................................................2
Responsibilities............................................................................................................................................4
Course Relevance........................................................................................................................................6
Challenges & Resolutions.........................................................................................................................10
Works Cited...............................................................................................................................................12
Appendix....................................................................................................................................................13
3. Hubbard Coe
MGT 2600-01
Final Report
12/5/16
2
In August I was offered the chance to work at a local business called Wyo Speed as a
marketing intern. My interest in cars made this position a high priority not only academically but
also personally. The owners, Brian and Nadine Tremblay, had done work on my cars in the past
so I already had a relationship started with the business. This made it less of a shot in the dark
experience for me as opposed to an unknown business. While there I honed my social media
marketing skills and learned plenty about not only the automotive repair and modification
industries, but also about small businesses in general. I was given responsibilities and
expectations that I needed to meet or exceed, a nice change of pace from previous jobs. Working
at Wyo Speed taught me all about the struggles and hardships a small business can go through as
well as strategies to overcome them.
Company
Wyo Speed is a small business located on the northern edge of Laramie, WY. With less
than five employees, you could call it a “mom and pop” style business. While classified as an
“automotive repair” business, Wyo Speed offers many more services, particularly automotive
modification. While some physical products are offered there, the company mainly offers
services related to cars, although they can extend to both larger and smaller vehicles such as
semis and ATVs.
Company culture can be described as relaxed but professional. There are rules employees
must follow, but overall the rules do not define exactly how an employee is to behave and react.
As far as company philosophy is concerned, Wyo Speed prides itself in quality of service and
product. They focus on getting it done right the first time and being fair with their customers. My
position at Wyo Speed can be viewed in Figure 1 in the appendix of this report.
4. Hubbard Coe
MGT 2600-01
Final Report
12/5/16
3
A factor I find unique to Wyo Speed is the quality of service they provide. Most
small business automotive shops I’ve worked with in the past had severe customer relations
issues and were either difficult to approach or difficult to contact or both. Wyo Speed seems to
take these factors more seriously than others in the industry, particularly locally. The customer
experience resembles that of a somewhat larger business. Professionalism and friendliness are
apparent when you call to make an appointment or visit Wyo Speed in person. Brian and Nadine
create strong relationships with their customers which contributes heavily to repeat business as
well as word of mouth recommendations to other prospective customers.
One of the most apparent pieces of proof of this factor is the popularity of the shop with
the Camaro Club of the Rockies. Most club members live in Colorado but are willing to drive as
much as five hours just to have their car worked on at Wyo Speed even though there are plenty
of potential shops that are much closer to where they live. The club has developed somewhat of a
loyalty to Wyo Speed, I’ve often personally witnessed members recommending Wyo Speed over
other shops on the club’s Facebook page. Wyo Speed works closely with the club members and
even offers a discount that only they receive. I believe this has created a very strong customer
base that for some people may remain as long as Wyo Speed continues to do business. I am
personally able to post in the club Facebook page as well as communicate with its members. The
club page is used for all matters of discussions, and often is a place where people with questions
post them seeking answers. Being an employee at Wyo Speed allows me some manner of
credibility to offer help and suggestions on the page for these individuals. The fact that this sort
of help is allowable free of charge also helps these potential customers to trust Wyo Speed to be
5. Hubbard Coe
MGT 2600-01
Final Report
12/5/16
4
fair and truthful with them, especially when it comes time for them to pay their bill when they
have service preformed on their car.
Responsibilities
My most predominant responsibility at Wyo Speed is running the social media accounts.
Wyo Speed initially had a Facebook page before I began working there (Facebook, 2016).
However, it was difficult for Brian or Nadine to find the time to create interesting posts while at
the same time running the business. My internship has hopefully removed some of that burden
from them. For starters, on Facebook I try to post at least one picture or video of something in
the shop each day that I go to work there. These pictures are typically of cars or products that the
shop is working on at the time that I feel current customers or prospective customers may find
interesting or relevant. I also try to post humorous videos and pictures which seem to get a strong
positive reaction from page followers while also giving a good presentation of Wyo Speed’s
attitude towards cars. The Facebook page is also a common place for customers to ask us
questions, request quotes, and make appointments or place orders for future services and parts. I
am not the only one that will address these messages, but it is one of my responsibilities to at
minimum monitor them and be sure they receive replies punctually.
I was also responsible for utilizing Facebook to advertise a car show that Wyo Speed put
on in conjunction with Advance Auto Parts of Laramie this past August. Many people and
businesses use Facebook to organize events and notify attendees with updates and information. I
created the event page and used several utilities to promote it to people who would otherwise not
seen it without liking our Facebook page. This included Facebook Ads and Google Ads, which
allowed our reach to extend to several thousand people locally, and accounted for several
6. Hubbard Coe
MGT 2600-01
Final Report
12/5/16
5
attendees of the car show. I was also responsible for creating and distributing the paper flyer for
the car show, a tried and true method of notifying car show aficionados of the upcoming event. I
created the flyer, then solicited many local businesses to allow us to hang it where their
customers would see it. A copy of the flyer can be found in Figure 6 of the appendix. Overall the
attendance of the car show was nearly double that of the previous year’s show put on by Wyo
Speed.
I also created an Instagram for the company while I’ve been working there (Instagram,
2016). I typically post the same pictures that I would also post on Facebook, but the intentions
are slightly different. Instagram users are less focused on the practical sense of social media and
instead spend their time looking and reacting to pictures that spark their interest. Because of this,
the effective use of hashtags is much more important than on a different social media platform
such as Facebook. An explanation of hashtags can be found in Figure 2 in the appendix of this
report. Instagram has allowed Wyo Speed to spread its reach much farther than Facebook would
have through the use of these hashtags, getting our pictures into the phones of people from all
over the world. In fact, the first “follower” of our account that we received is from the United
Arab Emirates. While worldwide popularity isn’t necessarily a practical approach for a small
business located in Laramie, the popularity certainly lent some credibility to our posts and
attracted a few more customers.
Outside of social media, my responsibilities included several projects that took place
during my internship. A recent one was to build a new pricing matrix for Wyo Speed to
determine how we should markup the pricing of our parts used in services on customer cars.
Parts are essential in most services we provide and can range from quarts of motor oil to entire
7. Hubbard Coe
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Final Report
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engines. Wyo Speed did use a markup strategy prior to my internship, but it wasn’t allowing
them to hit the necessary overhead required to have positive cash flow. I was responsible to
come up with a new one to increase capital taken in from parts charges, which required me to
build a database of pervious parts charges from scratch. The end product I came up with was
recently implemented so results are not yet apparent.
At the start of the internship, Brian and Nadine explained to me that they wanted Wyo
Speed to also offer a retail factor to their business. They wanted to sell performance parts to
customers, especially to Camaro owners of which the market for is enormous. To begin the
process of this addition, I was responsible with finding suppliers and creating partnerships with
them. I came up with a rather long list of over fifty manufacturers and suppliers and contacted
them to find which ones would be useful in Wyo Speeds retail future. While the retail plan is still
in motion, it has not been implemented yet as it is a fairly long, complicated, and especially
expensive process.
Course Relevance
Throughout the internship there have been more than a few times where I needed to
utilize concepts learned from previous classes in order to market effectively.
1. External factors is a concept that had a major impact on how I marketed. I learned about
this concept in MKT 3210 “Intro To Marketing”. A major one was the cultural
environment I was working in (Bright, 2012). There were two subcategories of people I
was marketing to; car people and regular people who own cars. I define car people as
anyone with an interest in cars or car related subjects, such as racing or humor for
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example. Car people are typically sharp in their understanding of automotive concepts
and culture. While the different sects and cliques of car interests vary widely, not all are
the types of people that came to our shop or followed our page. It was important for me
to recognize the typical car person that we were marketing to in order to avoid posting
something they would find unappealing or even offensive. The other type, regular people
who own cars, aren’t as discriminating with their tastes in cars. I found that they typically
were most interesting in knowing if Wyo Speed could perform whatever particular
service they needed done on their car. It was important to be respectful about their
automotive illiteracy that may or may not be present and present Wyo Speed as a “we do
it all” type of car business to increase confidence and trust from the customer. This type
of consumer didn’t want to listen to us carry on all day about their car and facts about it,
they just want to leave the car with us and when they returned it would be fixed.
Although their needs may have seemed simpler, they still required plenty of thought to
make Wyo Speed appeal to them, in fact I’d say it was sometimes more difficult than
appealing to the typical car person.
2. The marketing mix was also an important factor. I learned about this concept in MKT
4430 “Marketing Management”. Product, place, price, and promotion were all things I
took into account with the experience and projects (Mind Tools, 2016). Wyo Speed’s
product went mostly unchanged. However, additions to it were made; such as the
acquisition of a dynometer, a machine used to accurately measure the horsepower a car
produces. Wyo Speed is one of the only places in Wyoming that has one of these sought-
after machines which attracts more customers. Place was a factor that was already at peak
efficiency. Wyo Speed’s location is largely concrete and unable to be moved, but a
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service that is offered includes picking up the customer’s car and delivering it back to
them in places as far away as Colorado Springs adds to the convenience. Price was
tinkered with during the internship through a price matrix which I will explain in part 3 of
this section. Promotion was the most predominant factor of these four. I made some
major changes to how postings on social media accounts worked, and also made changes
to the convenience of finding information about Wyo Speed. This was accomplished by
working with major search engines such as Google and Yahoo to feature Wyo Speed and
information about the company when people searched it or terms such as “Laramie
automotive repair” and the like. Examples of what these searches appear as can be found
in Figure 3 and Figure 4 of the appendix.
3. Matrices and linear programming were other factors I used during this internship. I
learned about these concepts in MATH 2355 “Math Apps For Business”. Although it
may at first seem like a strange application for a marketing intern, it was practical for my
marketing experiences to be used with it. I was asked to create a pricing mark-up matrix
that would allow a universalized system of price markup for the various items and costs
we charge at Wyo Speed. The reason a matrix was necessary was because we determined
customers would be more focused on overall cost rather than individual costs (especially
of particular various items). I needed to determine a reasonable price a customer would
be willing to pay while also meeting or exceeding the monthly overhead. After
determining how far we were from reaching the overhead before my matrix I was able to
determine markup values that would be acceptable to a customer, followed by adjusting
each price bracket accordingly to meet the overhead with a reasonable margin of wiggle
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room. My database utilized Microsoft Excel and I used the dual method to come up with
the new pricing matrix to be used on all future parts sales.
4. COJO 2400 “Intro to Photography” is a class that heavily influenced the pictures that I
post and how I edit them prior to posting. Because I try to post at least one picture each
day that I am there working onto our social media accounts, the stack of photos has piled
high in the time I’ve been at Wyo Speed. Not all the pictures are up to my standards or
how I would prefer them, but all exhibit concepts learned in that class. An example of
one of these concepts would be the Rule of Thirds (Rowse, 2016). This concept implies
that a photo is more visually appealing when the main subject occupies a specific
intersection of quadrants in a picture rather that in the center. Although most photography
concepts are up for speculation, they are typically correct in many cases. An example of
this concept can be found in Figure 5 in the appendix. Another factor that I try to
occasionally include is a human element, a subject my teacher often was critical of as my
pictures rarely had people in them. This concept implies that a human subject within a
picture can make it more relatable for most people. It’s not necessary for all pictures, but
as my professor said, “your portfolio should always have at least a few”.
5. Business relationships is an additional concept I found prevalent in this internship. I
learned ab out it in MGT 3210 “Management & Organization”. In addition to my
observations of Brian and Nadine building relationships with customers, I found it was a
good opportunity for myself to do the same. I particularly branched out to the Camaro
Club of the Rockies, who had been loyal customers before I began my internship. While
working at Wyo Speed it was practical for me to become “friends” on Facebook with
some of these customers. This allowed me to be more personable in a less formal setting
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by doing various things such as commenting on their posts and sending them humorous
or interesting things. This allowed the customers to feel more trustworthy of a young guy
like myself in comparison to my bosses who have a proven positive reputation.
Challenges & Resolutions
Overall I think the biggest challenge was adapting concepts I had observed and executing
them in social media. I know this report makes it sound like I’m a huge fan of social media
marketing so why would this be a challenge? It was a challenge because it’s not a concept
anyone had ever taught me. There aren’t classes for it, informative articles are rarely written
about it, and the entire field is still relatively young. This made me nervous about the things I
thought I knew and the unknowns that lurked with each step into the field. Overall I found my
social media marketing experience to be positive and at least moderately effective. I had
aspirations of doubling the number of people who liked Wyo Speed and having tons of
customers coming through the door saying they heard about Wyo Speed on Facebook. After I got
my head out of the clouds I learned that a single positive reaction online seems to value far lower
than a positive reaction in real life. That is to say, word of mouth seemed to be more productive
as far as effort into the marketing was concerned than posting on social media. However, I still
believe social media marketing was an effective tool and will continue to be so.
Another challenge I found was the responsibility of the price markup, not necessarily
because I lacked confidence in myself but because it was the first time I had a job that involved a
company’s major source of income. The results of my work might determine if the company
comes out in the green or in the red. My employer’s trust in me inspired confidence and I feel
that I did a good job with the changes I helped to implement. Looking back on it there’s tons of
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things I would do differently to streamline the process, including making a macro for Microsoft
Excel to automatically update the markup matrix based on overhead requirements.
Results of my strategies on social media were overall effective. On Facebook, Wyo
Speed’s page likes have increased 20%, along with over 2000 individual post likes since the start
of my internship. Google reports that over 500 unique users have discovered Wyo Speed through
searches, and 50 have used it to call us. Instagram began from scratch with 0 followers, but now
the Wyo Speed account has 110 followers. Charts of these results can be found in the appendix.
Overall the experience at Wyo Speed has been invaluable to me. Due to the nature and
size of the business, future employers may not feel the same way. However, I feel like this
opportunity gave me the chance to not only sharpen my tools, but allowed me to gain new ones.
Before Wyo Speed I had no clue what it was like to work in an automotive environment, or in a
service based industry that wasn’t hospitality. In my time here I learned so much about cars and
the culture behind them. I learned about marketing online and offline. I learned about trust and
credibility. I learned about the realities, benefits, and obstacles a small business has. I learned the
power of social media and its own benefits and obstacles for a business. This experience has
taught me lessons I think will last me throughout my future career as a student as well as a
professional marketer and may even lead to new concepts and strategies in social media
marketing.
I thank the University of Wyoming for allowing this credited course, Jennifer Hendrick
for overseeing the course and assisting me with it, and Brian and Nadine Tremblay for allowing
me this rewarding experience and invaluable lessons.
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Works Cited
Facebook Page Insights. (n.d.). Retrieved December 5, 2016, from
https://www.facebook.com/business/a/page/page-insights
My Business. (n.d.). Retrieved December 05, 2016, from https://www.google.com/business/
Rowse, D. (2016, August 10). Rule of Thirds in Photography. Retrieved December 1, 2016, from
http://digital-photography-school.com/rule-of-thirds/
The six (6) external environmental forces that can influence your business. (2012, November
13). Retrieved December 09, 2016, from
http://mymarketingnotebook.blogspot.my/2012/11/the-six-6-external-environmental-
forces.html#!
The Marketing Mix and the 4 Ps: Understanding How to Position Your Market Offering. (n.d.).
Retrieved December 5, 2016, from
https://www.mindtools.com/pages/article/newSTR_94.html
Wyo Speed. (n.d.). Retrieved December 5, 2016, from https://www.facebook.com/wyospeed
Wyo Speed. (n.d.). Retrieved December 5, 2016, from https://www.instagram.com/wyospeed/
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Appendix
Table of Figures
Figure 1: Organization Chart ........................................................................................................ 14
Figure 2: Hashtags ........................................................................................................................ 14
Figure 3: Wyo Speed as It Appears on Google............................................................................. 15
Figure 4: Wyo Speed as It Appears on Bing................................................................................. 16
Figure 5: Rule of Thirds................................................................................................................ 17
Figure 6: Wyo Speed Car Show Flyer .......................................................................................... 18
Figure 7: Wyo Speed Google Search Insights .............................................................................. 19
Figure 8: Wyo Speed Facebook Page Likes Graph ...................................................................... 19
Figure 9: Wyo Speed Google Phone Insights............................................................................... 20
Figure 10: Wyo Speed Instagram Insights.................................................................................... 20
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A hashtag is a linking device used by some social media platforms as tags to assist users
with finding similar content related to the hashtag. Hashtags are formatted with a pound sign (#)
followed by a word or words with no spaces. Examples of hashtag formatting are as follows:
#hashtag, #hashtagexample.
Figure 2: Hashtags
Wyo Speed
Brian Tremblay Nadine Tremblay
Bryce SinnerJustin Madden Me
Figure 1: Organization Chart