Marketing Driven vs Market Driven

 Marketing Driven vs Market Driven  Are you and your brand Marketing Driven or Market Driven? They sound similar but are quite different. Marketing Driven is short term.  Market Driven is long term. Marketing Driven is worried about social media hacks and logo design.  Market Driven is a focus on the customer - their hopes and their dreams. Marketing Driven fades.  Market Driven lasts. Is your brand Marketing Driven or Market Driven? Let me know in the comments below and SAVE this post for later. Content adapted from @sethgodin book This Is Marketing.