The document outlines a 3-week Facebook marketing campaign for a new line of cosmetic products. It will include launching a "True Beauty Makeover Contest" where fans can share a post and tag friends. Contestants will be selected and the launch of new products will be announced. An event will be held where volunteers receive complimentary products and contest winners receive prizes including a dinner date and cosmetic products. The timeline shows publicizing the contest in week 1, announcing products and selecting participants in week 2, and holding the event in week 3.