SlideShare a Scribd company logo
Team Members:
 Krishna Veni
  Lin Wei Ling
  Li Yu Meng
 Ang Puay Xin
Launch a line of
 3 Week
             FACEBOOK    new cosmetic
Campaign
                           products




           True Beauty
               The Campaign
Publicize about
                    Fans to share         Announce
 ‘True Beauty
                   the post & tag 3     launch of new
   Makeover
                        friends            products
    Contest’




 Contestants
 registration     True Beauty
                        The use       of Facebook in



   Select &
                   Conduct contest       Post event
  Announce
                       voting          photos & videos
 contestants
Win products
Booth set up to         ‘Hunks’
                                          through
sell products at     stationed to
                                         Facebook
 a special price     give samples
                                           ‘Share’



Complimentary
 products for
 volunteers at
     event
                    True Beauty
            Exposuqe to      the    cosmetic pqoducts


   Makeover
    Contest
participants will
    receive
   products
2nd              3rd
                                      4th – 10th
  $200 TFS         $100 TFS
                                   $30 gift voucher
 Gift hamper      Gift hamper




       1st
 A dinner date
with Kim Hyun
               True Beauty
              Pqizes foq contest   paqticipants
 Joong on the
Singapore Flyer
       &
  True Beauty
   Products.
Week 1:        Week 1:
  Week 1:
                Publicize   Announce new
Open Contest
                Makeover     cosmetic line
  Sign up



  Week 2:
               True Beauty
                 Contest        launch




  Select &
 Announce
Participants     Timeline
  Week 3:
True Beauty
   Event!
Q&A

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Marketing campaign presentation

  • 1. Team Members: Krishna Veni Lin Wei Ling Li Yu Meng Ang Puay Xin
  • 2. Launch a line of 3 Week FACEBOOK new cosmetic Campaign products True Beauty The Campaign
  • 3. Publicize about Fans to share Announce ‘True Beauty the post & tag 3 launch of new Makeover friends products Contest’ Contestants registration True Beauty The use of Facebook in Select & Conduct contest Post event Announce voting photos & videos contestants
  • 4. Win products Booth set up to ‘Hunks’ through sell products at stationed to Facebook a special price give samples ‘Share’ Complimentary products for volunteers at event True Beauty Exposuqe to the cosmetic pqoducts Makeover Contest participants will receive products
  • 5. 2nd 3rd 4th – 10th $200 TFS $100 TFS $30 gift voucher Gift hamper Gift hamper 1st A dinner date with Kim Hyun True Beauty Pqizes foq contest paqticipants Joong on the Singapore Flyer & True Beauty Products.
  • 6. Week 1: Week 1: Week 1: Publicize Announce new Open Contest Makeover cosmetic line Sign up Week 2: True Beauty Contest launch Select & Announce Participants Timeline Week 3: True Beauty Event!
  • 7.
  • 8. Q&A

Editor's Notes

  1. Introduction
  2. Summary of how Facebook will be used in the campaign.
  3. Summary of how consumers will be exposed to the ‘True Beauty’ products.
  4. Time line. Week 1 – (3), Week 2 – (1), Week 3 – (1)
  5. Time line. Week 1 – (3), Week 2 – (1), Week 3 – (1)
  6. Summary of how consumers will be exposed to the ‘True Beauty’ products.