Marketing and big data @zmbcore
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zmbcore presents a concept for big data driven marketing ideas. Having pages which are optimised for each person as an individum. Think about it, share your mind, let us know @zmbcore or www.zmbcore.com
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Marketing and big data @zmbcore
- 1. marketing and big data brought to you by zmbcore.com 18.06.2015, Berlin, Germany
- 2. zmbcore 2 MARKETING? Marketing Strategy Innovation Strategies Generic Strategy Framework Growth Strategies Market Dominance Strategies Pioneers Close followers Late followers Product Differen5a5on Market Segmenta5on Miscellaneous Horizontal Integra5on Ver5cal Integra5on Diversifica5on Intensifica5on Leader Challenger Follower
- 3. zmbcore 3 BIG DATA? VISIT NETWORK TRANSACTION CUSTOMER JOURNEY PRODUCT PARAMETER USER PARAMETER ABANDONED CART MULTICHANNEL BRAND CUSTOMER ENGAGEMENT 6% 9% 17% 9% 11% 3% 15% 17% 4% 9%
- 4. zmbcore 4 MARKETING & BIG DATA ? 4 ??? marke5ng !!! big data
- 6. zmbcore 6 MARKETING 6 ??? marke5ng Do you really know what it is?!
- 7. zmbcore 7 BIG DATA !!! big data How about big data? Do you know ?
- 8. zmbcore 8 BIG DATA EXPLANATION !!! big data Let’s find an explana5on Data found and collected: • with a random topic • not used in any kind of purpose • with a special purpose • with general meaning • over years, which you forgot
- 9. zmbcore 9 BIG DATA IN REAL !!! big data Real „big data“ It’s a bunch of data: • you can not see • you don’t know what to do with it • it organizes itself • you might not know
- 10. zmbcore 10 BIG DATA PROBLEM !!! big data Real „big data“ Do you see the problem?
- 11. zmbcore 11 BOSS UP BIG DATA !!! big data „big data“ needs a boss! Driven by experts who will define parameters and bring up fantas5c new insides
- 13. zmbcore 13 BE THE BOSS! Be the boss (!) ask the right ques5on! Conversion ++
- 14. zmbcore 14 - SUM UP - (big) data collect random or straight forward Occipital Lobe use human powered logic to make the most of it Frontal Lobe wrap up your data into logical chunks Cerebelum visuals you need to find, to bring the best marketing results Business Suite sexy logical marketing
- 15. zmbcore 15 GET IN TOUCH GET IN TOUCH WITH US go ahead, don’t hasitate! zmbgmbh @zmbcore /zmbcore /martin-paetz CALL - 030.202 366 370 EMAIL - info@zmbcore.com