SlideShare a Scribd company logo
Market environment ‫بازار‬ ‫محیط‬
What is marketing environment? Market environment and
business environment are marketing terms that refer to factors
and forces that affect a firm's ability to build and maintain
successful customer relationships.
What is marketing environment and its example?
Examples include demographic, economic, technological,
ecological, political, legal, and socio-cultural conditions. You
can't control these factors, and they can influence your company
and operations within it. For instance, the COVID-19 pandemic
changed the way businesses operate
What are 5 marketing environments?
Which of these five types of external factors—
political/regulatory, economic, competitive, technological, and
social/cultural—would have the greatest impact on each of the
following products: a Toll Brothers home, P&G Tide laundry
detergent, Apple iPod, Pfizer heart medicine, and Gap jeans.
Segmentation consumer market
‫مصرف‬ ‫بازار‬ ‫بندی‬ ‫بخش‬
What is segmentation consumer market?
Consumer markets can be segmented using a multitude of
variables from four main categories: Demographic: age, years of
education, income, family size, gender, race, marital status.
Geographic: Rural/urban, climate, radius, neighborhood, nearby
resources and amenities
What are the 3 segmentation consumer markets? The
three main types of market segmentation are
demographic, psychographic, and behavioral.
Demographic segmentation divides people based on their
age, income, education level, and occupation. Some
examples of companies that use demographic
segmentation include insurance providers, healthcare
companies, and banks.
What is the importance of segmentation in marketing?
Segmentation helps marketers to be more efficient in terms of
time, money and other resources. Market segmentation allows
companies to learn about their customers. They gain a better
understanding of customer's needs and wants and therefore can
tailor campaigns to customer segments most likely to purchase
products
Maslow's hierarchy of needs
‫مازلو‬ ‫نیازهای‬ ‫مراتب‬ ‫سلسله‬
What does Maslow's hierarchy of needs explain?
Maslow's hierarchy of needs is a theory of psychology
explaining human motivation based on the pursuit of
different levels of needs. The theory states that humans
are motivated to fulfill their needs in a hierarchical order.
This order begins with the most basic needs before
moving on to more advanced
What are Maslow's 5 hierarchy of needs?
Physiological (food and clothes), safety (job security), love and
belonging needs (friendship), esteem, and self-actualization are
the needs from the bottom of the hierarchy up.
Sony's revenue worldwide by segment fiscal years
2012 to 2021
1. Organizational Life cycle Theory
2. Elaboration likelihood theory
3. Commitment and consistency Theory
4. Theory of reasoned action
5. Open systems theory
The GE matrix was developed by Mckinsey and Company
consultancy group in the 1970s. The nine cell grid measures
business unit strength against industry attractiveness and this is
the key difference. Whereas BCG is limited to products,
business units can be products, whole product lines, a service or
even a brand. Company can plot these chosen units on the grid
and this will help Company to determine which strategy to
apply
marketing 2.pptx
According to Adizes, generally, there are five stages to an organization's life cycle:
Industry Attractiveness:
Factors Company could choose to base this on include:
Market size
Market growth
Pestel factors
Political
Economical
Social
Technological
Environmental
Legal
Porters five forces
Competitive rivalry
Buyer power
Supplier power
Threat of new entrants
Threat of substitution

More Related Content

Similar to marketing 2.pptx

360 degree ei implementation business model – tool to achieve competitive
360 degree ei implementation business model – tool to achieve competitive360 degree ei implementation business model – tool to achieve competitive
360 degree ei implementation business model – tool to achieve competitive
IAEME Publication
 
Chapter-3 External Assessment in Strategic Management
Chapter-3 External Assessment in Strategic ManagementChapter-3 External Assessment in Strategic Management
Chapter-3 External Assessment in Strategic Management
Cabdulaahi Sulayman
 
Effective managers stay abreast of current HR topics- Some relevant is.docx
Effective managers stay abreast of current HR topics- Some relevant is.docxEffective managers stay abreast of current HR topics- Some relevant is.docx
Effective managers stay abreast of current HR topics- Some relevant is.docx
rtodd615
 
25 Keys To Sales & Marketing 2
25 Keys To Sales & Marketing 225 Keys To Sales & Marketing 2
25 Keys To Sales & Marketing 2
Saurabh Aggarwal
 
1. Discuss the differences between the agency theory” and the st.docx
1. Discuss the differences between the agency theory” and the st.docx1. Discuss the differences between the agency theory” and the st.docx
1. Discuss the differences between the agency theory” and the st.docx
ambersalomon88660
 
External_and_Internal_Analysis_Guide_-_TOTAL_REWARDS.pdf
External_and_Internal_Analysis_Guide_-_TOTAL_REWARDS.pdfExternal_and_Internal_Analysis_Guide_-_TOTAL_REWARDS.pdf
External_and_Internal_Analysis_Guide_-_TOTAL_REWARDS.pdf
ramsetl
 
Key Terms3Chapter Outline3-1The Organization’s Indu
Key Terms3Chapter Outline3-1The Organization’s InduKey Terms3Chapter Outline3-1The Organization’s Indu
Key Terms3Chapter Outline3-1The Organization’s Indu
TatianaMajor22
 
Marketing management complete PPT
Marketing management complete PPTMarketing management complete PPT
Marketing management complete PPT
Yatin Sharma
 
The Good, the Generous and the Galvanic: Marketing's Role in Social Responsib...
The Good, the Generous and the Galvanic: Marketing's Role in Social Responsib...The Good, the Generous and the Galvanic: Marketing's Role in Social Responsib...
The Good, the Generous and the Galvanic: Marketing's Role in Social Responsib...
Sustainable Brands
 
Strategic Plan - Quarterly Priorities Workshop
Strategic Plan - Quarterly Priorities Workshop Strategic Plan - Quarterly Priorities Workshop
Strategic Plan - Quarterly Priorities Workshop
RESULTS.com
 
TitleABC123 Version X1Group Communication Competencie.docx
TitleABC123 Version X1Group Communication Competencie.docxTitleABC123 Version X1Group Communication Competencie.docx
TitleABC123 Version X1Group Communication Competencie.docx
edwardmarivel
 
Student E Help | BUS 475 Capstone Final Examination Part 1 Questions with ans...
Student E Help | BUS 475 Capstone Final Examination Part 1 Questions with ans...Student E Help | BUS 475 Capstone Final Examination Part 1 Questions with ans...
Student E Help | BUS 475 Capstone Final Examination Part 1 Questions with ans...
student ehelp
 
socialresponsibilityandmarketing.pdf
socialresponsibilityandmarketing.pdfsocialresponsibilityandmarketing.pdf
socialresponsibilityandmarketing.pdf
MiressaBeJi
 
png1380064345
png1380064345png1380064345
png1380064345
Ogunsade Olajide
 
2021 Global Marketing Trends
2021 Global Marketing Trends2021 Global Marketing Trends
2021 Global Marketing Trends
ShareDocView.com
 
Marketing management
Marketing managementMarketing management
Marketing management
Zeeshan Ahmad
 
Consumer behaviour implications for Marketing strategy 7th Edition Quester So...
Consumer behaviour implications for Marketing strategy 7th Edition Quester So...Consumer behaviour implications for Marketing strategy 7th Edition Quester So...
Consumer behaviour implications for Marketing strategy 7th Edition Quester So...
hirokilut
 
How Organisational Culture Affects Your Balance Sheet
How Organisational Culture Affects Your Balance SheetHow Organisational Culture Affects Your Balance Sheet
How Organisational Culture Affects Your Balance Sheet
Hofstede Insights
 
Marketing Producded by Venkatesh
Marketing Producded by VenkateshMarketing Producded by Venkatesh
Marketing Producded by Venkatesh
RajapandianS3
 
Business Administration CapstoneBUS499The External Environme.docx
Business Administration CapstoneBUS499The External Environme.docxBusiness Administration CapstoneBUS499The External Environme.docx
Business Administration CapstoneBUS499The External Environme.docx
jasoninnes20
 

Similar to marketing 2.pptx (20)

360 degree ei implementation business model – tool to achieve competitive
360 degree ei implementation business model – tool to achieve competitive360 degree ei implementation business model – tool to achieve competitive
360 degree ei implementation business model – tool to achieve competitive
 
Chapter-3 External Assessment in Strategic Management
Chapter-3 External Assessment in Strategic ManagementChapter-3 External Assessment in Strategic Management
Chapter-3 External Assessment in Strategic Management
 
Effective managers stay abreast of current HR topics- Some relevant is.docx
Effective managers stay abreast of current HR topics- Some relevant is.docxEffective managers stay abreast of current HR topics- Some relevant is.docx
Effective managers stay abreast of current HR topics- Some relevant is.docx
 
25 Keys To Sales & Marketing 2
25 Keys To Sales & Marketing 225 Keys To Sales & Marketing 2
25 Keys To Sales & Marketing 2
 
1. Discuss the differences between the agency theory” and the st.docx
1. Discuss the differences between the agency theory” and the st.docx1. Discuss the differences between the agency theory” and the st.docx
1. Discuss the differences between the agency theory” and the st.docx
 
External_and_Internal_Analysis_Guide_-_TOTAL_REWARDS.pdf
External_and_Internal_Analysis_Guide_-_TOTAL_REWARDS.pdfExternal_and_Internal_Analysis_Guide_-_TOTAL_REWARDS.pdf
External_and_Internal_Analysis_Guide_-_TOTAL_REWARDS.pdf
 
Key Terms3Chapter Outline3-1The Organization’s Indu
Key Terms3Chapter Outline3-1The Organization’s InduKey Terms3Chapter Outline3-1The Organization’s Indu
Key Terms3Chapter Outline3-1The Organization’s Indu
 
Marketing management complete PPT
Marketing management complete PPTMarketing management complete PPT
Marketing management complete PPT
 
The Good, the Generous and the Galvanic: Marketing's Role in Social Responsib...
The Good, the Generous and the Galvanic: Marketing's Role in Social Responsib...The Good, the Generous and the Galvanic: Marketing's Role in Social Responsib...
The Good, the Generous and the Galvanic: Marketing's Role in Social Responsib...
 
Strategic Plan - Quarterly Priorities Workshop
Strategic Plan - Quarterly Priorities Workshop Strategic Plan - Quarterly Priorities Workshop
Strategic Plan - Quarterly Priorities Workshop
 
TitleABC123 Version X1Group Communication Competencie.docx
TitleABC123 Version X1Group Communication Competencie.docxTitleABC123 Version X1Group Communication Competencie.docx
TitleABC123 Version X1Group Communication Competencie.docx
 
Student E Help | BUS 475 Capstone Final Examination Part 1 Questions with ans...
Student E Help | BUS 475 Capstone Final Examination Part 1 Questions with ans...Student E Help | BUS 475 Capstone Final Examination Part 1 Questions with ans...
Student E Help | BUS 475 Capstone Final Examination Part 1 Questions with ans...
 
socialresponsibilityandmarketing.pdf
socialresponsibilityandmarketing.pdfsocialresponsibilityandmarketing.pdf
socialresponsibilityandmarketing.pdf
 
png1380064345
png1380064345png1380064345
png1380064345
 
2021 Global Marketing Trends
2021 Global Marketing Trends2021 Global Marketing Trends
2021 Global Marketing Trends
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Consumer behaviour implications for Marketing strategy 7th Edition Quester So...
Consumer behaviour implications for Marketing strategy 7th Edition Quester So...Consumer behaviour implications for Marketing strategy 7th Edition Quester So...
Consumer behaviour implications for Marketing strategy 7th Edition Quester So...
 
How Organisational Culture Affects Your Balance Sheet
How Organisational Culture Affects Your Balance SheetHow Organisational Culture Affects Your Balance Sheet
How Organisational Culture Affects Your Balance Sheet
 
Marketing Producded by Venkatesh
Marketing Producded by VenkateshMarketing Producded by Venkatesh
Marketing Producded by Venkatesh
 
Business Administration CapstoneBUS499The External Environme.docx
Business Administration CapstoneBUS499The External Environme.docxBusiness Administration CapstoneBUS499The External Environme.docx
Business Administration CapstoneBUS499The External Environme.docx
 

Recently uploaded

How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
Vbout.com
 
How Social Media effect on business | eflot
How Social Media effect on business | eflotHow Social Media effect on business | eflot
How Social Media effect on business | eflot
swethag283189
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
Kaushal445159
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
GNW Consulting
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
search engine jornal
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
iamnavigato
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
ArhamBaloch1
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
thotadivya582
 
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin LundPPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
shahdmahmoudattia
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
Xpand Marketing
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
Rajesh Math
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
suyogkulkarni39
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
jorge638714
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
The Sparks Foundation
 
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaRevolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
VikasYadav194549
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
SyrineTouati
 

Recently uploaded (20)

How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
 
How Social Media effect on business | eflot
How Social Media effect on business | eflotHow Social Media effect on business | eflot
How Social Media effect on business | eflot
 
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
1704373070-KIM_-_ITI_ELSS_Tax_Saver_Fund.pdf
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
 
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
3 Types Of PR & SEO Funnels That Will Maximize Conversions.pdf
 
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength""Bhaktimay Hanuman: Embodiment of Devotion and Strength"
"Bhaktimay Hanuman: Embodiment of Devotion and Strength"
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
 
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale BertrandSEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
SEO for Revenue, Grow Your Business, Not Just Your Rankings - Dale Bertrand
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
 
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin LundPPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
PPC and SEO Synergies - Strategies Every Company Should Deploy - Benjamin Lund
 
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
Powering Up Your Digital Strategy, Amplifying the Potential of Performance-Ba...
 
campaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egyptcampaign ads for fostanak local brand in egypt
campaign ads for fostanak local brand in egypt
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
 
LinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdfLinkedIn Marketing Plan for The Sparks Foundation.pdf
LinkedIn Marketing Plan for The Sparks Foundation.pdf
 
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaRevolutionizing Advertising with Billion Broadcaster Standee Screen Media
Revolutionizing Advertising with Billion Broadcaster Standee Screen Media
 
Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation Marketing Plan for The Spark Foundation
Marketing Plan for The Spark Foundation
 

marketing 2.pptx

  • 1. Market environment ‫بازار‬ ‫محیط‬ What is marketing environment? Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. What is marketing environment and its example? Examples include demographic, economic, technological, ecological, political, legal, and socio-cultural conditions. You can't control these factors, and they can influence your company and operations within it. For instance, the COVID-19 pandemic changed the way businesses operate
  • 2. What are 5 marketing environments? Which of these five types of external factors— political/regulatory, economic, competitive, technological, and social/cultural—would have the greatest impact on each of the following products: a Toll Brothers home, P&G Tide laundry detergent, Apple iPod, Pfizer heart medicine, and Gap jeans. Segmentation consumer market ‫مصرف‬ ‫بازار‬ ‫بندی‬ ‫بخش‬ What is segmentation consumer market? Consumer markets can be segmented using a multitude of variables from four main categories: Demographic: age, years of education, income, family size, gender, race, marital status. Geographic: Rural/urban, climate, radius, neighborhood, nearby resources and amenities
  • 3. What are the 3 segmentation consumer markets? The three main types of market segmentation are demographic, psychographic, and behavioral. Demographic segmentation divides people based on their age, income, education level, and occupation. Some examples of companies that use demographic segmentation include insurance providers, healthcare companies, and banks. What is the importance of segmentation in marketing? Segmentation helps marketers to be more efficient in terms of time, money and other resources. Market segmentation allows companies to learn about their customers. They gain a better understanding of customer's needs and wants and therefore can tailor campaigns to customer segments most likely to purchase products
  • 4. Maslow's hierarchy of needs ‫مازلو‬ ‫نیازهای‬ ‫مراتب‬ ‫سلسله‬ What does Maslow's hierarchy of needs explain? Maslow's hierarchy of needs is a theory of psychology explaining human motivation based on the pursuit of different levels of needs. The theory states that humans are motivated to fulfill their needs in a hierarchical order. This order begins with the most basic needs before moving on to more advanced What are Maslow's 5 hierarchy of needs? Physiological (food and clothes), safety (job security), love and belonging needs (friendship), esteem, and self-actualization are the needs from the bottom of the hierarchy up.
  • 5. Sony's revenue worldwide by segment fiscal years 2012 to 2021 1. Organizational Life cycle Theory 2. Elaboration likelihood theory 3. Commitment and consistency Theory 4. Theory of reasoned action 5. Open systems theory
  • 6. The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine cell grid measures business unit strength against industry attractiveness and this is the key difference. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand. Company can plot these chosen units on the grid and this will help Company to determine which strategy to apply
  • 8. According to Adizes, generally, there are five stages to an organization's life cycle:
  • 9. Industry Attractiveness: Factors Company could choose to base this on include: Market size Market growth Pestel factors Political Economical Social Technological Environmental Legal Porters five forces Competitive rivalry Buyer power Supplier power Threat of new entrants Threat of substitution