This document discusses the importance of market segmentation for businesses and poses a series of questions to evaluate how well a company understands its different customer segments. It notes that properly segmenting the market allows a business to identify high potential customer groups, ensure its products and messaging are tailored to segments, and effectively target and reach customers. The document advertises that the digital technology experts at GfK can help companies with their market segmentation.

1. MARKET SEGMENTATION –
DO YOU KNOW...
• What your high potential segments are?
• Are your segments actionable?
• The size of the opportunity in each segment?
• The barriers and drivers to customer adoption?
• If your products/services are aligned with your
target segments?
• How to target and reach your customers/
prospects in the segments?
• If your messaging resonates with decision-
makers?
IMAGINE THE POSSIBILITIES IF YOU DID!
LET THE DIGITAL TECHNOLOGY EXPERTS AT GfK HELP YOU.
For more information contact Rick van der Wal at rickvanderwal@gfk.com or call +1 415 762 1041.