Rich Communication Services (RCS) originally marketed by GSMA marks the transition of messaging and voice capabilities from Circuit Switched technology to an all-IP world. RCS and Voice over LTE (VoLTE) share the same IP Multimedia Subsystem (IMS) investment and leverage the same IMS capabilities.
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2. DescriptionDescription
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Rich Communication Services (RCS) originally marketed by GSMA
marks the transition of messaging and voice capabilities from
Circuit Switched technology to an all-IP world. RCS and Voice
over LTE (VoLTE) share the same IP Multimedia Subsystem (IMS)
investment and leverage the same IMS capabilities.
3. Brief SummaryBrief Summary
Reports Cornerwww.reportscorner.com
Rich Communication Services (RCS) originally marketed by GSMA
marks the transition of messaging and voice capabilities from
Circuit Switched technology to an all-IP world. RCS and Voice
over LTE (VoLTE) share the same IP Multimedia Subsystem (IMS)
investment and leverage the same IMS capabilities.
For consumers, RCS has the potential to combine voice and SMS
with instant messaging or chat, live video sharing and file transfer
across all devices and networks. For enterprise customers, RCS
represents an attractive alternative to the potential free-for-all with
Bring Your Own Device (BYOD) as the corporate entity can
employ a Corporate Owned and Personally Enabled (COPE)
strategy to allow personalization while maintaining their own
Corporate Dashboard for their company communications and
applications.
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The core feature/functionality of RCS is as follows:
• Enhanced Phonebook: service capabilities and enhanced
contacts information such as presence and service discovery.
• Enhanced Messaging: enables a large variety of messaging
options including chat, emoticons, location share and file sharing.
• Enriched Calls: enables multimedia content sharing during a
voice call, video call and video sharing
This research evaluates RCS capabilities and market prospects
within the context of market drivers for mobile networks
operators, which is primarily the critical need to develop and
deploy value-added services (VAS) on top of basic services such
as Voice over LTE (VoLTE). This report analyzes RCS core and
future feature/functionality and evaluates RCS use cases and
value proposition.
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The report also discusses the role and importance of third-parties
including the implementation of various API relationships. The
report additionally provides the reader with an understanding of
the supporting technologies such as Service Delivery Platforms
(SDP), IP Multimedia System (IMS), and supporting applications
enablers such as presence detection and location determination
capabilities.
Key Findings:
• RCS will utilize API connections with a variety of third parties to
support core features/functionality as well as next generation
applications
• RCS will enable the implementation and customization of a so-
called Corporate Dashboard for enterprise communications and
applications
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• RCS is a critical value-added service (VAS) for mobile network
operators to deal with the onslaught of so called over-the-top
(OTT) applications
• RCS will leverage presence and location to enable Dynamic
Address Book (DAB) for a more pleasant and/or productive
communications experience
• RCS will leverage location, social, and mobile to enable
comparative shopping, reference selling, and offers to make
buying in the retail store more engaging and rewarding.
Target Audience:
• Mobile network operators
• Value-added service providers
• Wireless device manufacturers
• Telecom infrastructure providers
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• API providers and management companies
• Content providers and commerce companies
• LTE and IP Multimedia Subsystem integrators
8. Table of ContentsTable of Contents
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Executive Summary 3
Introduction 4
Voice over LTE (VoLTE) 4
Rich Communications Service (RCS) 5
RCS Technical and Business Issues 6
Overview 6
RCS and IMS 7
RCS Use Cases 7
Core RCS Feature Functionality 9
Rich Calls 9
Rich Messaging 10
RCS and Video 10
Enhanced Address Book 11
Future RCS Functionality and Applications 1
9. Table of ContentsTable of Contents
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RCS in Mobile Commerce 12
RCS and Cloud Storage/Access 15
RCS and LTE Direct 15
RCS Market Drivers 16
RCS vs. OTT Applications 17
No Cost and Low Cost VoIP 18
No Cost and Low Cost Texting 18
RCS and Enterprise Customers 18
RCS and Social 20
RCS as a Value-added Service (VAS) 21
RCS Industry Support 21
RCS and other VAS Enablers 22
Presence 22
Identity, Personal Data, and Preference Management 26
Telecom API and Management 28
10. Table of ContentsTable of Contents
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Role and Importance of Telephony API 29
Summary and Recommendations 31
Appendix: NGN Technologies 33
Technical Overview of IMS and SDP 33
SDP Architecture 33
SDP and OSS/BSS 34
IP Multimedia Subsystem (IMS) 36
Technologies Supporting IMS 39
IMS and SIP 39
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For more information please visit our website
https://www.reportscorner.com/reports/15827/Market-Opportunity:-Rich-
Communications-Suite-(RCS)/
