DEN SAMLEDE BRUGEROPLEVELSE v/ Jeppe Henckel
UX handler ikke om størrelsen på ikoner eller om den rigtige font; UX handler om en samlet brugeroplevelse, der tilfredsstiller både brugerens og afsenderens krav. Jeppe svarer blandt andet på:
Hvorfor det er vigtigt at fokusere på den brede sammenhængende oplevelse
Hvilke metoder kan man benytte for at sikre den
Hvad kendetegner gode digitale produkter
Hvordan overfører man denne forståelse til sit eget produkt eller service
Service Management Strategy / ChangeGroupChangeGroup
Der bliver stillet højere krav til IT og ikke mindst dem der håndterer virksomhedens IT Service Management. Forretningens afhængighed af kvaliteten og pålideligheden af IT-tjenester er stigende og det skaber et øget behov for en effektiv service management strategi og design, der kan løse nye og hurtigt ændrende forretningsbehov. Og samtidig støtte de strategiske og langsigtede forretningsmål.
Introduction - Markedsføring Seminar 1/4Hello Group
INTRODUCTION by James Kelway
Hellos UX team will make the complicated simple and the afternoons seminar will focus on, how businesses achieve advantages in a competitive market through strategic planning and tactical implementation.
James presents a user-centered approach to the development of solutions that meet brand-challenges while optimising the user experience.
Overall User Experience - Markedsføring Seminar 2/4Hello Group
OVERALL USER EXPERIENCE by Jeppe Henckel
UX is not about the size of icons or the correct font; UX is about the overall user experience that satisfy the users and productowners requirements. Jeppe answers the following:
Why is it important to focus on the overall user experience?
Which methods can be used to do this?
What characterises good digital products?
How is this understanding translated to the product or service?
UX & APPS by Tobias Høgsberg
Apps solve and take on an ever increasing number of functions that before was reserved for websites. The mobilephone is the only media channel we are in contact with practically 24/7 and the potential for using it for effective and creative marketing is enormous. Tobias will answer:
How is an app developed so it is not merely a reflection of an already existing website, but rather using the apps unique strengths and engage the users?
What does UX mean for a successful Mobile Marketing strategy?
INTRODUKTION v/James Kelway
Hellos UX team vil gøre det indviklede enkelt , og eftermiddagens foredrag sætter fokus på, hvordan virksomheder opnår konkurrencemæssige fordele gennem strategisk planlægning og taktisk implementering.
James præsenterer en brugercentreret tilgang til udvikling af løsninger, der imødekommer brandmæssige udfordringer, og samtidig optimerer brugeroplevelsen.
UX & APPS v/Tobias Høgsberg
Apps opfylder og overtager i stigende grad en række funktioner, der før var forbeholdt websider. Mobiltelefonen er den eneste mediekanal, vi er i kontakt med næsten døgnet rundt, og potentialet for at bruge den til effektive og kreative markedsføringstiltag er derfor enormt. Tine vil svare på:
Hvordan udvikler man apps, der ikke bare er en spejling af en eksisterende hjemmeside, men som bruger app’ens unikke styrker, og engagerer brugeren?
Hvad betyder UX for en vellykket Mobile Marketing strategi?
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Service Management Strategy / ChangeGroupChangeGroup
Der bliver stillet højere krav til IT og ikke mindst dem der håndterer virksomhedens IT Service Management. Forretningens afhængighed af kvaliteten og pålideligheden af IT-tjenester er stigende og det skaber et øget behov for en effektiv service management strategi og design, der kan løse nye og hurtigt ændrende forretningsbehov. Og samtidig støtte de strategiske og langsigtede forretningsmål.
Introduction - Markedsføring Seminar 1/4Hello Group
INTRODUCTION by James Kelway
Hellos UX team will make the complicated simple and the afternoons seminar will focus on, how businesses achieve advantages in a competitive market through strategic planning and tactical implementation.
James presents a user-centered approach to the development of solutions that meet brand-challenges while optimising the user experience.
Overall User Experience - Markedsføring Seminar 2/4Hello Group
OVERALL USER EXPERIENCE by Jeppe Henckel
UX is not about the size of icons or the correct font; UX is about the overall user experience that satisfy the users and productowners requirements. Jeppe answers the following:
Why is it important to focus on the overall user experience?
Which methods can be used to do this?
What characterises good digital products?
How is this understanding translated to the product or service?
UX & APPS by Tobias Høgsberg
Apps solve and take on an ever increasing number of functions that before was reserved for websites. The mobilephone is the only media channel we are in contact with practically 24/7 and the potential for using it for effective and creative marketing is enormous. Tobias will answer:
How is an app developed so it is not merely a reflection of an already existing website, but rather using the apps unique strengths and engage the users?
What does UX mean for a successful Mobile Marketing strategy?
INTRODUKTION v/James Kelway
Hellos UX team vil gøre det indviklede enkelt , og eftermiddagens foredrag sætter fokus på, hvordan virksomheder opnår konkurrencemæssige fordele gennem strategisk planlægning og taktisk implementering.
James præsenterer en brugercentreret tilgang til udvikling af løsninger, der imødekommer brandmæssige udfordringer, og samtidig optimerer brugeroplevelsen.
UX & APPS v/Tobias Høgsberg
Apps opfylder og overtager i stigende grad en række funktioner, der før var forbeholdt websider. Mobiltelefonen er den eneste mediekanal, vi er i kontakt med næsten døgnet rundt, og potentialet for at bruge den til effektive og kreative markedsføringstiltag er derfor enormt. Tine vil svare på:
Hvordan udvikler man apps, der ikke bare er en spejling af en eksisterende hjemmeside, men som bruger app’ens unikke styrker, og engagerer brugeren?
Hvad betyder UX for en vellykket Mobile Marketing strategi?
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
8. UX skaber værdi for kunden
1. Konvertere brugere til købere
2. Få registrerede brugere
3. Få færre til at forlade din service
4. Få færre til at ringe til support
5. Mindske behov for træning
6. Få brugerne til at bruge din service mere
7. Spare tid for brugerne
8. Bruge mindre tid på udvikling
9. Mindske brugerfejl
13. ”
James
Persona
PBX user & PBX administrator I get frustrated
Key goal: Spend time on reparing cars insted of
administration
when I can’t get
hold of my guys
+ Introduction + Profile
” + Phone needs
Access to Company’s call records
James is 56 and owns his own repair shop in a small town in Age: 56
Ohio. His is married to Kelsey for 35 years now, although he Location: Ohio Basic reporting
wouldn’t be able to say precisely. He is not good with dates Education: High School
and years, which is why he is happy that Kelsey comes in Configure and maintain company’s
twice a week to help how with the book keeping at his shop. Web experience: Has worked with basic computer software phone system
This also gives her a chance to catch up with her yougest for the majority of his adult life. Configures all aspects of the
son Jim who is one of the five mechanics working here. who PBX system
has been working at the shop since he graduated from high Drivers & motivators: Do well at work, appear as an expert Establishes default settings for
school. on the field of the Star Wars movies. the PBX system
Ongoing maintenance and
reconfiguration
Reports
First line of support for end
+ Character attributes + Work context users of the PBX system
James’ focus is on cars, and he hates dealing with computers Needs an interface that is easy
IT skills:
and systems that don’t do as he wants them. Kelsey is a little to use and powerful enough
Patience:
more paitient which is why she mainly uses the computers at to complete his tasks without
the office, even though James has to do invoicing and orderings needing documentation /
when Kelsey is not working. customer support
Most of the time there are only a couple of people at the office,
since they get a lot of on site reparation jobs around the town. It
+ Lifestyle touchpoints is important for James to know where his mechanics are and be
able to get in touch with them for new assignments. His biggest
frustration is when jobs are delayed because he cant get a hold
of his workers.
35. 5 hurtige Takeaways
1. Det enkle er tit det bedste
2. Fokuser på din kernekompetance
3. Fjern features
4. Start med et simplet interface som kan
konfigureres.
5. Gem kompleksiteten væk fra brugeren
40. Følelsen af held og undtagelse
Flickr: Kaktuslampan
Følelsen af at være speciel og blive overrasket
Ensformighed er trygt, men det er ikke sjovt
41. Følelsen af held og undtagelse
Flickr: Kaktuslampan
Følelsen af at være speciel og blive overrasket
Ensformighed er trygt, men det er ikke sjovt
42. Følelsen af at høre til
Flickr: Vredeseilanden
Alting bør ikke blive til communities, men der er
mange tilfælde hvor det er sjovere at være flere.
43. Følelsen af at høre til
Flickr: Vredeseilanden
Alting bør ikke blive til communities, men der er
mange tilfælde hvor det er sjovere at være flere.
mange tilfælde hvor det er sjovere at være flere.
44. Følelsen af henrykkelse
Flickr: Timlewisnm
Mennesket er i bund og grund meget simpelt, og vi
elsker ting der er smukke og der glimter.
45. Følelsen af henrykkelse
Flickr: Timlewisnm
Mennesket er i bund og grund meget simpelt, og vi
elsker ting der er smukke og der glimter.
46. Følelsen af stolthed
Flickr: Iwona_Kellie
Følelsen af succes og stolthed kan være grundlag
for
en meget stærk positiv følelse rettet mod dit
produkt
47. Følelsen af stolthed
Flickr: Iwona_Kellie
Følelsen af succes og stolthed kan være grundlag
for
en meget stærk positiv følelse rettet mod dit
produkt
48. Referencer til UX principper
Guiding principles for UX designers by Whitey
Hess
http://uxmag.com/articles/guiding-principles-for-ux-designers
http://www.slideshare.net/whitneyhess/design-principles-the-philopsohy-of-
ux-higher-ed-edition
10 principles of UX
http://52weeksofux.com/post/475093254/10-principles-of-ux
Følge op på Jamessnakogbeskrivehvordan man udviklergodedigitaleprodukter.Hvader UX, hvordan laver man uxoghvaderværdien.
Hvader min baggrund.Hejmitnavner Jeppe Henckel. Jegarbejderogså hos Hello Group som en såkaldt UX arkitekt. Akademiskbaggrundindenfor film ogmedievidenskaben. Fokuspåhvorfor film ogmedierfremkalderbestemtefølelserogreaktioner.Praktisktilgang Iforholdtilhvordan man producerer video oghjemmesider. WebmasterFiksamlet de to tilgange da jegbegyndte at læse Digital Design ogkommunikationpå ITU hvorjegblevintroduceret for UX.Starte med et hypotetiskspørgsmål: Hvaderdetførste I villegørehvis I skullebygge et nythus?
Et simplificeretsynpåhvad en arkitektsrolleervilsige at hangørtre ting.behovogkrav. Der skalværemegetlyst, man skalkunne lave mad til 45 personer, der skalværepladstil at der skalvære live performereosv.Kontekstsombygningenskalbrugestil. Erdet et varmtklima, er der direktesollys, erdet et larmendemiljø, hvilketilfaldsvejeer der osv. Detudformerarkitektenså en vision I forholdtilsomhanafprøverigennemforskelligeiterationerogmodeller.somigennem en rækkeiterationerbliver et kravsspecifikationtil de entreprenører der skalbyggebygningen. Vi erogsåtilsynsførendeNu foreslårjegså at hvis man skalbygge et nythusellerbygningsåerdet en god ide at konsultere en arkitekt. Såviljegsålidtledendehørehvad I villegørehvis I skulleigangsætte et nytdigitaltprodukt.
Ligesomarkitekterfokuserer vi ogsåpåbehovogkontekstog designer udfra det. Ligesomarkitektenhar blueprints ogmodellerharUX’erenogsåskitser, prototypersomhjælper med at afklarehvilketkoncept der bedst stemmer overnes med visionenog de kravogbehovsomerblevetafdækket. Såvoresarbejdeeraltså at sørge for at brugerneer glade. Vi sikrer at deresbehovbliveropfyldtog de kanudføre de handlingersom de ønsker.
Vi planlægning og analyse sørger vi for at det koncept der bliver lavet har brugerne for øje, sådan at der ikke sker fejl som de ovenstående. Vi mener at det er nemmere at lave research så man sikrer at man laver produktet rigtigt første gang, så man ikke er nødt til at lave dyre lappeløsninger senere. Som man siger. ”Weeks of programmingcan save hours ofplanning”
Nogle ser selvfølgelig vores evindelige fokus på brugeren og deres behov som noget hippie pis. Men selvom det er en god egenskab at have empati og have lyst til at skabe produkter folk bliver glade for, så gør vi det jo i sidste ende ikke for brugerens skyld. Vi løser brugerens problemer for at virksomhederne kan øge deres omsætninger eller forbedre deres brand.
Dagenssnakerpåbaggrundaf min forklaringcentreretomkringundersøgelseafbehovogkonstekst med henblikpå at kunnedesignebedreinteraktion der fremkalder de rigtigefølelser. Så med den forholdAbstrakte termer.
UX fokusererpåmenneskerogeftersommenneskererkomplekseogforskellige, såbliver UX ogsåkompleksDer erikkeénløsning man kantrækkened over alleprodukterogderforvil min anbefalingerogsåhovedsageligtværeomkringhvordan man børarbejdeogtænkepådigitaleprodukter.
Behoveneerdetførste vi kiggerpåsomux’ere, da de erstyrende for hvordandetendeligeproduktbliverdesignet. Deterbådebrugernesbehovogvirksomhedensbehov.
MetodeintroduktionDeterikkemetoderne men hvad man brugerdemtil.
Personaenbliverdetdokument vi løbendeigennemdesignprocessen holder vores designs op imod. Ville detværebrugbart for persoanen. Hvisdetikkeertilfældetbliverfunktionensomoftestændretellerfjernet.
UndersøgelseafbrugenogikkefunktionerneStruktureringHvilken information I hvilkesituationer
Lad osbruge et eksempel: Lad ossige at vi skaltil at designe en applikationhvor man kankøbebrugtemøbler. Brugenaf et digitaltprodukt,mobiltellerpå en computer starter ogslutteraldrig bare med selveproduktet. Som James sagde, såerteknologienikkedetvigtige.Man skalforståhvordanmålgruppenbrugerapplikationer, tilhvad, hvornåroghvorfår.
Man skalforstå de designparametre der eromkringmobiltelefoner, de restriktionerogmulighedermobiltelefonen giver.
BrugenafcomputerenMuligheder I komblingenimellemdem.
Her skal man kiggepåhvad der egentlig inspirer brugernetil at købemøblerog de faktorer de vælgerudfra.Venner, blade, tv, reklamer
Man skalforstå de socialeelementeromkringkøbaf et møbeltil et hjem. Hvemerbeslutningstagere, hvembliver der konfereret med nårbeslutningerskaltagesoghvorforegårdissebeslutninger.
Hviskundenhar en support linie, såskal man vide I hvilke situation den bliverbrugtoghvorfor.
Man skalforståhvordanvarerbliver leveret ogombrugenaf en applikationkangøredenneprocesnemmere.
At designe et nytprodukter handleraltsåikke bare om at designe et nytprodukt, men at designe et produkt der passer ind I et komplekstnetværk at andreprodukterogbrugereskontaktflader.
Deterallenogleelementersom vi skriverned I ‘user journeys, somkan se sådanud. Beskriv user journey’en
Eller sådanud. Deteregentligligegyldigt bare de indeholder en beskrivelseafkontaktpunkterbrugerenharog de følelser de har I forholdtilprocessenpåforskelligetidspunkter. Pånogletidspunktererdet en god ide at overdængebrugeren med mulighederogpåandretidspunterskalvalgeneværesåstringenteogligetilsommuligt.
Inden vi altsågårigang med at designeervednødttil at fåfuldforståelse for brugernesbehovog den situation som vi designer et nye element til.
Brugenaf digital produktererblevet mere og mere netværksbaseretog mere og mere kompliceret. Derforer din forståelsenødttil at værebedresådit design imødekommerbåde de behovogkravsombrugerenved de har, men også de behovogkravsombrugerenikkeved de har.
Pådet her tidspunkthar manaltså en kæmpeforståelseafbrugen, kontekstenog de følelsersomgrundlæggendeindgår I en given proces. Så handler det I al sin simpelhedom at designe et interface I forholdtildissekravogbehovog I forholdtil den forståelse. Her erdet en god ide at man fårfastslåethvilkedesignprincipper man ønsker at designe I forholdtil. Dissekanvære mange og ret forskelligeogjegharvalgt at gennemgå to princpippersomjegmenerergrundlæggendeogenormtvigtig I næstenalledigitaleprodukter.
Disse to ersimpeltogsjovt. Der findes et utalafforskelligedesignprincipper.Detførsteer et megetvigtigtprincip, ogfaktisk et af de allersværeste at efterleve. Deter et principsomskalbrugespåforretningsplan, konceptplanog I designetafdetspecifikkeprodukt. En af de størsteproblemerveddigitaleprodukter, og et afdem man serhyppigster at deter for rodetogkompliceret. Ogdeter der mange grundetil.
Fun er et af de heruhåndgribeligeprincippersomoftestblivernegligeretafselvsammeårsag. Selvfølgeligklæder de ikkealletyperafprodukter at væresjove, men detvillenokklædefleredem der rent faktiskbenytter sig afprincippet. Her skaldetselvfølgeligogsåsiges, at med sjovsåmenerjegikkehumoristiskellerhahasjovt. Michael Shore arbejder for Mattel ogharprøvet at undersøgesjovogbeskrivehvadsjover. Jeghartagetnogleaf de fund præsenterer her hvadjegmenerernoglevigtigeområder at fokuserepåhvis man skal designer produktersom folk gernevilbruge.
Meget design erjolavetpåbaggrundafundersøgelserafkernebrugerne. Megetklogemenneskerhar sat sig ogudformetspørgeskemaerogharderefterundersøgthvaddeterbrugernegodtkunnetænke sig. Somudgangspunktvilbrugernegerne have meget. Jadet ligger jonæsten I mennesketsnatur at vi vil have såmegetsåmuligt. Efterdisseundersøgelserkonkluderer de klogehovederså at produktetskalindeholde de her 45 funktioner. Dereeftersåsidder der nogleendnukologerehoveder I toppenafvirksomhedenogbeslutter at de afforretningsmæssigeårsagergernevil have de her 72 funktioner. De stakkelsdesignereskalsåderefterfindeud at at lave et brugervenligtprodukt med alt for mange features. Ogselvomdesignernefaktiskformår at pakke alt det her ind I en brugervenlig form, såharproduktetalligeveltabt.
Detskyldesnemlig denmåde vi tænkerpåsommennesker. Vi erdragetimod de mange mulighederogoverfloden, men vi vedikkehvad vi skalgøre med den. En klassiskundersøgelseforetagettilbage I midt 90’erne eksemplificererdetteparadigme. DrIyengarforetog en undersøgelse I en rækkeamerikanskesupermarkederhvorhunstilledeboder op med enter 6 eller 24 glassyltetøj. Her fandthunførstogfremmestudaf at de mange mulighedertiltrak et størreantalmennesker.Brugerevilsige at de vil have mange mulighederVirksomhedervilgerneimødekommealle de muligheder.Usability = lyttil dine brugereoggørhvad de sigerUX = lyttil dine brugereoggørhvad der erdetrigtige for dem
1/5flerestoppede op ogbeunderededet store antalforskelligesyltetøj. 24 glassyltetøjeraltså mere spændende en 6. Detviste sig dog at selvomdetvarspændendesåvardet for overvældenetil at handle på. Folk kunneikkeoverskue at tagevalget.Brugerevilsige at de vil have mange mulighederVirksomhedervilgerneimødekommealle de muligheder.Usability = lyttil dine brugereoggørhvad de sigerUX = lyttil dine brugereoggørhvad der erdetrigtige for dem
Derforvistedet sig altså at kun 3% af de 60 % der stoppede op ved de 24 glaskøbte et glasmens 30% af de 40% der stoppede op ved de 6 glasfaktiskkøbtenoget. Overførtkan man altsåsige at hvis man vil have opmærksomhedkan man sagtensoverdyngebrugeren med indtryk, funktioneroghoppedeanimationer, men detfårdemikketil at handle.
Selvfølgeligersimpletikkedetbedste I allesitationer, men I langt de flesteforbrugerprodukter. Hvisnogetskalgøressimplet, såskal der væreklartbegrundet I analysefasen.
Start ikke med at vise alt, men med at fjerne altFolk viltilpasseved at tilføje, men ikkeved at fjerne. Allekomplekse interfaces kanpersonaliseres men ingengør det. Modsathvisnogenskaltilføjeelementer (apps)Find udaf din kernekompetance of fokuserpå den. Lad være med at udviklenyeprodukterog features, men gørdem du harbedre.Gåefter de lavthængendefrugter.
Detandetprincpitharjegvalgtfordideter et megetvigtigt, men ogsåmeget overset princip I designetafdigitaleprodukter, ogdetskyldesoftest at determegetuhåndgribeligtogdetkanværesvært at afgørehvad der er ‘sjovt’
Fun er et af de heruhåndgribeligeprincippersomoftestblivernegligeretafselvsammeårsag. Selvfølgeligklæder de ikkealletyperafprodukter at væresjove, men detvillenokklædefleredem der rent faktiskbenytter sig afprincippet. Her skaldetselvfølgeligogsåsiges, at med sjovsåmenerjegikkehumoristiskellerhahasjovt. Michael Shore arbejder for Mattel ogharprøvet at undersøgesjovogbeskrivehvadsjover. Jeghartagetnogleaf de fund præsenterer her hvadjegmenerernoglevigtigeområder at fokuserepåhvis man skal designer produktersom folk gernevilbruge.
Her erpointen at detersjovt at have følelsenaf at alt ermuligt. Igener der dog et paradox, da vi sommennesker kun føler at alt ermuligtnår der er sat nogleklarebegrænsiningerogledetråde op for os. Vi vil have følelsenaf at alt ermuligt, men vi kanstadigikkeoverskue for mange valg. Derforerdetvigtgt at de valg man præsenterer for brugerenersorteret, sådeternemt at overskueogvælge. Der er mange services der fokusererudelukkendepå at hjælpebrugere med at tagederesvalgogfinde den rigige information. Her giver det god mening at nævnetrenden med datavisualiseringogfiltrering. Deterførstnår data blivervisualiseretogfårkontekst at det giver mening for brugeren, derforgør du ham en bjørnetjenseteved bare at kaste information I hovedetpå ham.
Amazon erjo et klassiskeksempelpåhvorfantastiskfiltreringkanvære. Hos Amazon føler man at mankanfå alt ogkøbe alt, men man følerogså at man blivervejledtogholdt I hånden – Deterfølelsenaffrihedsomkommernår man ikkeernervøs for at fare vild. Datavisaliseringerogså et lignendegreb der gør at man ikkeføler sig overdænget of forvirret. Nykreditsforbrugsoverblik, som vi lavede for dem, gjorde for første gang I Danmark din bankposteringerrelevante. Du kunne nu se hvad der varvigtigt, hvad der ikkevarvigtigtoghavdederfornemmereved at agerepåinformationen. Google googlegørdetmuligt at tagebillederaf ting og se hvad de kosteroghvaddeter, ogLayarlægger et informationsfilterpåvirkelighedensom giver dig information I forholdtilhvor du befinder dig. I langtidhar information værettilgængelig men deterførst nu at den erved at blivekontekstuelogrelevent. Deterfrhedoggørdetsjovt at udforskeverdenogditproduktudvalghvis du kanpræsentere den på en ligendemåde. Detbliversjovtnår alt ermuligt, men kun nårdetlykkes at udføre den eftertragtede handling.
Den her erlidtsvær at give en perfektopskriftpå, men jeghartaget den med fordi den den belyservigtigtheden at smukkeogfantastiske
http://www.youtube.com/watch?v=YOQAGmXOERI
Ditproduktbehøverikke at imødekommealledissefølelser, men isteder for at fokuserepåhvad de produktskalkunneoghvilkefunktionaliteterdetskal have, såprøv at vend den omog sig ‘hvilkefølelservil vi gerne have at brugerenharnår de brugervoresprodukt’. Detbehøverikke at værenogleafdemjegharlistet. Deter bare de mestalmindeligefølelsersom programmer, websites og apps prøver at fremkalde.
Vi elskervistallesammen at vindeogfåmedaljer, lovprisningerogbelønninger. Stolthederselvfølgelignoget der kankommeaf sig selv, men deterogsånoget man understøtte I sit digitaleprodukt.