GLOBAL WARMING - The Consequences of a +4°C WorldDalpoz
Global warming is occurring due to human activities according to 97% of climate scientists. If temperatures rise 4°C by 2100 as predicted, severe consequences could include over 300 million more people affected by coastal flooding, up to 80 million more Africans exposed to malaria, and 1-4 billion more people suffering water shortages. To address this, action is needed at local, national, and global scales including raising awareness, developing climate plans, investing in renewables, and reaching an international agreement.
The document discusses magazine design and content for a proposed music magazine targeted at teenage girls. It covers researching the target audience through surveys, deciding on genres of pop and indie music, and selecting cover images that represent the audience. Front covers of comparable magazines are analyzed and conventions like mastheads, images, and taglines are considered. The layout, sections, and promotional strategies are designed to attract and retain readers through convergence across platforms and merchandise.
Intelligent Spaces - The future of experienceImagination
Consumers have a growing expectation of spaces that don't ask them to engage but provide tailored engagement, information and an adapted experience. This presentation explores the trends and technology driving this development and the implications for experience creators.
Event Production Show 'Technology as a creative competitive advantage' Imagination
Matt Jakob is a Senior Creative Technologist at Imagination and leads the Labs department.
With the digitalization of the creative industry reaching a saturation level, it's becoming increasingly important for agencies and design studios to find new ways to emerge and differentiate their offering. In his presentation in the Technology Theatre at the Event Production Show on 12 February 2014, Matt looked at how and why technology and innovation are proving to be a successful strategy to win this contemporary challenge. Drawing from Imagination's vast portfolio of projects as well as showcasing some state of the art case studies his talk featured a series of interactive materials and hands on prototypes.
GLOBAL WARMING - The Consequences of a +4°C WorldDalpoz
Global warming is occurring due to human activities according to 97% of climate scientists. If temperatures rise 4°C by 2100 as predicted, severe consequences could include over 300 million more people affected by coastal flooding, up to 80 million more Africans exposed to malaria, and 1-4 billion more people suffering water shortages. To address this, action is needed at local, national, and global scales including raising awareness, developing climate plans, investing in renewables, and reaching an international agreement.
The document discusses magazine design and content for a proposed music magazine targeted at teenage girls. It covers researching the target audience through surveys, deciding on genres of pop and indie music, and selecting cover images that represent the audience. Front covers of comparable magazines are analyzed and conventions like mastheads, images, and taglines are considered. The layout, sections, and promotional strategies are designed to attract and retain readers through convergence across platforms and merchandise.
Intelligent Spaces - The future of experienceImagination
Consumers have a growing expectation of spaces that don't ask them to engage but provide tailored engagement, information and an adapted experience. This presentation explores the trends and technology driving this development and the implications for experience creators.
Event Production Show 'Technology as a creative competitive advantage' Imagination
Matt Jakob is a Senior Creative Technologist at Imagination and leads the Labs department.
With the digitalization of the creative industry reaching a saturation level, it's becoming increasingly important for agencies and design studios to find new ways to emerge and differentiate their offering. In his presentation in the Technology Theatre at the Event Production Show on 12 February 2014, Matt looked at how and why technology and innovation are proving to be a successful strategy to win this contemporary challenge. Drawing from Imagination's vast portfolio of projects as well as showcasing some state of the art case studies his talk featured a series of interactive materials and hands on prototypes.
BNC Global Event Show on 'Post event engagement and message amplification' Imagination
Katie Streten, Senior Creative Strategist at Imagination demonstrated how you continue the conversation or amplify and strengthen the message generated at events. She explains how to promote further engagement with attendees and those who may not have been able to attend.
This document discusses maternal attachment and attachment theory. It defines attachment as a deep emotional bond between people that develops through caregiving behaviors and influences social and cognitive development. Attachment theory proposes that children have an innate need to attach to a primary caregiver, usually the mother, for security, exploration and emotional regulation. The quality of this early attachment relationship influences later relationships and development. Studies using the Strange Situation Procedure identified secure, avoidant and ambivalent attachment styles in children based on their behaviors when separated from and reunited with their mothers.
The Millennials are aged between 18 and 33 and they will earn $200 billion annually starting in 2017. But who are they? What are their attitudes, what do they value? Imagination explores the Millennials in this short presentation. For a longer deck or to discuss a presentation please contact garreth.owen@imagination.com.
Celiac disease is an immune-mediated disorder caused by a permanent gluten intolerance that primarily involves the small intestine. It is characterized by chronic inflammation of the small intestine's mucosa and submucosa. Genetic factors like HLA-DQ2 and DQ8 increase risk, and it is associated with other autoimmune disorders like type 1 diabetes, thyroid disease, and rheumatoid arthritis. The triggers are immunogenic peptides in gluten that are resistant to digestion and cause an immune response and damage to the intestinal lining.
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
BNC Global Event Show on 'Post event engagement and message amplification' Imagination
Katie Streten, Senior Creative Strategist at Imagination demonstrated how you continue the conversation or amplify and strengthen the message generated at events. She explains how to promote further engagement with attendees and those who may not have been able to attend.
This document discusses maternal attachment and attachment theory. It defines attachment as a deep emotional bond between people that develops through caregiving behaviors and influences social and cognitive development. Attachment theory proposes that children have an innate need to attach to a primary caregiver, usually the mother, for security, exploration and emotional regulation. The quality of this early attachment relationship influences later relationships and development. Studies using the Strange Situation Procedure identified secure, avoidant and ambivalent attachment styles in children based on their behaviors when separated from and reunited with their mothers.
The Millennials are aged between 18 and 33 and they will earn $200 billion annually starting in 2017. But who are they? What are their attitudes, what do they value? Imagination explores the Millennials in this short presentation. For a longer deck or to discuss a presentation please contact garreth.owen@imagination.com.
Celiac disease is an immune-mediated disorder caused by a permanent gluten intolerance that primarily involves the small intestine. It is characterized by chronic inflammation of the small intestine's mucosa and submucosa. Genetic factors like HLA-DQ2 and DQ8 increase risk, and it is associated with other autoimmune disorders like type 1 diabetes, thyroid disease, and rheumatoid arthritis. The triggers are immunogenic peptides in gluten that are resistant to digestion and cause an immune response and damage to the intestinal lining.
Chinese Social Media Brief: Overview, SNS Analysis and Key TrendsImagination
Imagination's creative strategy team provide an inside look at the present state of the social media environment in China and the newest emerging trends.
2. Mark Walk ne kadar kendine özgü logo tasarlanmış olsa da bir
reklam fikridir. Kırmızı halı üzerinde gerçekleştirilecek olan bu
reklam fikri, ışık saçacak markalarını aramaktadır.
4. Cumhuriyet meydanından başlayan ve Kordon'dan Gül Sokağa kadar devam eden bir halı... Hem de kıpkırmızı.
Hollywood halılarından farksız bir şekilde parlıyor. Üzerinde çekiciliği ve güzelliği ile baş döndürmeye hazır bir
model. Salına salına yürüyor. Üzerinde sizin markanıza ait bir elbise, bir ayakkabı, bir kolye ve bir çorap...
Etrafındaki insanları düşünün şimdi. Cidden hayal edin modeli nasıl incelediklerini. "Neler oluyor burada?" Bakışını
hissettiniz mi?
5. Sadece 20-30 dakikalık o bizim deyimimizle Mark Walk
yürüyüşü ile markanıza farklı bir hava katmaya ne dersiniz?
7. Sıkılmadınız mı o klasik reklamlar ile baş döndürmeye çalışmaktan? Saniyeler ile yarışan
reklam filmlerinden, haftada 1 kez müşterilerinizin telefonlarına belki çok önemli
anlarında mesaj yollamaktan veya mail hesaplarında spam kutularına düşmekten?
!
10. İlk önce ürünlerinizi üzerinde taşıyacak bir model seçeceğiz. Daha sonra Mark Walk için uygun olan bölgenin belediyesi ile görüşüp
reklam için izin isteyeceğiz. İzini aldığımız gibi sizin ürünlerinizi modelimizde deneyeceğiz ve bir tarih ayarlayacağız. En sonunda
Sosyal medya üzerinden markanızın o gün neler yapacağı ile ilgili takipçilerinize ufak tüyolar vereceğiz.
Ve şov başlasın!
11. Bu reklamın size ait olduğunu duyurmaktan zevk
alacaksınız biliyoruz. Bunun içinde;
30 m yükseğe çıkabilen 2 mini helikoptere kamera
bağlayacağız. Onlar hem arka görüntüden hem ön
görüntüden sürekli modelin çekimini yapacak.
Model ile beraber 1 kamera ve dış ortamı gözleyen
1 kamera ve 3 fotoğrafçı görev yapacak.
Video çekimleri yapıldıktan sonra kurgu odasında
belki günlerimizi belki saatlerimizi harcayarak
sizlere harika bir reklam filmi çıkaracağız.
13. ●
●
Modelimizi ve orada yarattığımız konseptin güvenliği için kırmızı
halının serildiği alanlara korumalar yerleştireceğiz.
Herhangi bir aksaklık durumda(Modelin düşmesi, halının
kıvrılması, aniden yağmur yağması vb.) modele eşlik edecek 2
veya 3 yardımcı sürekli modelin arkasından ilerleyecek.
14. Kim istemez ki kırmızı halı üzerinde insanlar arasında dolaşmayı?
O farklılığı diğer insanlara sezdirmeyi?
Bizde o farklılığı sizin markanız ile göstermeyi amaçlıyoruz. Siz bir giyim,
çorap, takı veya ayakkabı firması olabilirsiniz. Sizin ürünlerinizin insanlara
getirdiği farklılığı görsünler istiyoruz.
15. Peki siz o farklılıkları görsünler istiyor musunuz?
Kısacası siz özel olmak istiyor musunuz?