The document outlines the rules and regulations of the Marketing Challengers 2011 competition organized by RMIT Vietnam Business Club and sponsored by Toyota Motor Vietnam. Key details include: - The competition consists of a marketing quiz, proposal submission, and final presentation rounds. A panel of judges from RMIT and Toyota will evaluate teams. - Participants must be undergraduate students enrolled in teams of 3-5 members. The competition winner will receive 10 million VND and other prizes are also awarded. - Teams must submit a 15 page IMC proposal and 15 minute final presentation adhering to guidelines. The proposals and presentations will be evaluated based on creativity and marketing strategy. - Competitors are expected to abide